Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more.
Mistakes are OK—beneficial, actually, as long as you learn from them. Follow this expert advice to craft your story, resolve tech glitches and market it wisely. Just hope Chewbacca stays offline.
When trying to boost your brand at trade shows or other events, it is essential to lean on influencers to maximize your ROI. Here’s how.
Impress your colleagues with slick, seamless delivery—all orchestrated via your smartphone.
Are you a risk taker like Han Solo—or a storyteller, like Yoda? Here’s a rundown of several kinds of communicators inspired by intergalactic favorites.
PR pros are talking HIPAA and patient safety while asking the public to refrain from the virtual hunt while on their grounds. Many providers are using the app to encourage physical activity.
Vice President Kristin Graham offers keys to spurring employee involvement in a preview of her upcoming presentation at Ragan’s conference in February at Disney World.
Movements have to start somewhere. Nonprofit PR pros can make sure they begin with a bang by following these tips.
For public speaking, crisis management, reading body language, and dealing with the media, these books ought to cover all the bases.
Mitt Romney offered his best in a speech to the Republican National Convention, but Clint Eastwood stole much of the attention on Twitter with his bizarre address.
