Print continues its death spiral as digital accelerates; so sayeth the Audit Bureau of Circulations. Here are the implications for the public relations industry.
If this doesn’t make you want to run out and post something to Mitt Romney’s Facebook page, nothing will.
Fortune 500 companies have slowed or stopped blogging, and using Facebook and Twitter, a new study reveals. Here’s a closer look at the numbers.
FC Barcelona boasts 10.3 million Facebook fans; Manchester United has fewer than 10 million. However, Man U bests Barcelona—its fans are more engaged.
A useful tool for knowing how to express numbers—plus one bonus tip from CEO Mark Ragan.
“Too much fluff and not enough valuable content” is a serious problem with social media these days, Christine Perkett wrote on the PerketPRsuasion blog. “I have over 10,000 followers on Twitter today but I wouldn’t tout those numbers as the value in a new business pitch,” she blogged. “Rather, I would tout that I know how to identify and communicate with the specific followers within that number that would matter to the prospect.”
So you’re just not that into math. Well, you should be if you want to make it in this business, said PR pro Dave Fleet. “If you work in communications and you break into a sweat at the first sight of a graph, you need to study-up FAST if you want to progress,” Fleet blogged. “No, just being able to create a graph in Excel does not cut it. Data alone does nothing. You need to be able to analyze that data.”
Congratulations to these deserving finalists!
Plus: How brands feel about Twitter verification.
Also: Elon Musk’s curious Twitter silence.
Congratulations to this year’s finalists!
One PR pro discovered that the extra airplane travel was exactly what he needed to find a new perspective. Here’s how this ‘super-commuter’ finds his work/life balance.
This week, readers were interested in graphic design trends, the picture that sparked a backlash, increasing the reach of your messaging on social media channels, and more.
Only 12 percent of mentions about Facebook’s acquisition of Instagram were positive.
The president’s chief economic advisor could use a heavy dose of media training before he steps in front of a camera again
