https://www.prdaily.com/barbie-movie-poster-draws-excitement-getting-gen-z-to-drink-milk-and-more/ PR Daily - News for PR professionals Wed, 28 Jun 2023 14:36:24 +0000 hourly 1 https://wordpress.org/?v=6.4.3 https://www.prdaily.com/barbie-movie-poster-draws-excitement-getting-gen-z-to-drink-milk-and-more/#comment-334474 Thu, 06 Apr 2023 16:40:51 +0000 https://www.prdaily.com/?p=331292#comment-334474 As a young PR practitioner, seeing how simply designed posters can blow up on social media overnight is incredible and demonstrates best practices in the industry. The brand was able to grab its target audience’s attention while also creating enough buzz to increase awareness with individuals who may have been entirely unaware of the upcoming release. The team behind these posters succeeded through free publicity, which is the end goal for most practitioners. — Morgan Perkins, writer/editor for Platform Magazine

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