Comments on: By the numbers: This is how many pitches actually get responses

By: CamiLee Downey - writer/editor for Platform Magazine

CamiLee Downey - writer/editor for Platform Magazine — Sat, 09 Mar 2024 23:10:34 +0000

This is an informational article on media pitches and best practices on how to get them picked up by journalists. It is vital for PR professionals to know how to craft a pitch that will appeal to journalists from the subject line to the body of the pitch I appreciate how the article outlined the response time of journalists. This information is helpful when waiting on a response to a pitch! – CamiLee Downey, Platform writer/editor

By: Caroline James

Caroline James — Sat, 20 Jan 2024 01:16:16 +0000

^^ agree with Amanda.

By: Amanda Ponzar

Amanda Ponzar — Fri, 19 Jan 2024 19:10:49 +0000

Really appreciate this outstanding PR Daily article sharing the ~3% pitch response rate (including “no thanks” pitches) which all executives should know. I feel deeply fortunate to get “no thanks” responses, media questions and even interviews and stories, even from top media outlets, so many times falling into that 3%. HOWEVER, it’s important that we talk about this. It’s becoming more and more difficult to earn media coverage, even for those of us out there painstakingly customizing pitches to a small group of reporters and building relationships over time. We’re doing it right. However, shrinking journalism staff, AI writing, trending/breaking news competition with wars, politics, celebs + click-baity headlines are all contributing to this challenge. Yes, I’ll keep pitching. But comms leaders need to incorporate the PESO model, paid publishing platforms, and other paid or “guaranteed” media strategies to raise awareness and get the word out.