Ragan Insider Allison Carter
How and why to craft speeches based around emotion
Including the importance of a villain.
Storytelling
Allison Carter
Why John Deere is targeting tech by sending an influencer to farm
It’s farm to the future for the equipment manufacturer.
Mike Nachshen
Why strategy beats storytelling every time
Storytelling is great. But it’s not enough.
Allison Carter
10 tips for telling better stories with data
‘Data without insights is chaos.’
Lisette Paras
5 mistakes in data-driven pitches
Data can tell powerful stories — if you shape it properly.
Jennifer Daniel
Crafting content that connects: A PR pro’s guide to digital storytelling in the modern era
Good writing always wins.
Jess Zafarris
How brand-creator partnerships are evolving
Brand and government leaders explain how they team with influencers and creators to reach people as the attention economy shifts.
Allison Carter
Incorporating storytelling into a B2B campaign
It’s not just for B2C.
Sherri Kolade
Southwest’s Dan Landson talks gaining media traction through positive storytelling
We spoke with Dan Landson of Southwest Airlines about engaging ways to keep uplifting stories front and center.
Allison Carter
3 tips for writing better ChatGPT prompts
Command your bot army to produce better outputs.
Alyssa Smith
Build upon your company’s purpose, transparently and ethically
23andMe’s Andy Kill shares his advice to communicators working in a regulated industry.
Adam Kiefaber
How communicating your company’s history can help the business
Procter & Gamble’s corporate storyteller and historian shares how the past can help shape the future,
Allison Carter
What storytelling means to communicators
It’s the foundation of our craft, but what does that mean?
Allison Carter
Philosophy of empathy: Lessons from NBCUniversal’s Joe Benarroch at Ragan’s Future Comms Conference
Build your stories as rallying points, internally and externally.
Isis Simpson-Mersha
Secrets to success on social media and beyond
Marketing is about human connection.
