Nonprofit communicators have some of the most compelling stories to share. Their messages support efforts that transcend a simple bottom line.

We’ve highlighted some of the first-place winners from last year’s Ragan PR Daily Nonprofit Communications Awards to take a closer look at their tactics and successes. Be sure to apply to this year’s awards before submissions close on April 5.

Best Media Relations Campaign: Brodeur Partners — Returning to the Boston Marathon Course

The situation: The Boston Marathon’s Jimmy Fund Walk is a heralded event in New England each year. Benefiting the Dana-Farber Cancer Institute, the walk usually takes place along the famed route of the Boston Marathon. But when the COVID pandemic broke out, the walk ended up being canceled in favor of a virtual event in both 2020 and 2021. When the walk returned to the course, Brodeur Partners needed to ensure that the word got out in a big way.

The solution: To celebrate the walk’s return, Brodeur looked for the faces that made the walk a special event. The team looked through hundreds of submissions to find the right walker stories, eventually identifying 257 walkers and listening to 70 unique walker accounts to gain a better perspective on the cancer battles and courage that led people to the walk.

The campaign also leveraged influencers to help spread the story of the walk’s return throughout the Boston area. One notable influencer on the campaign was Spencer the Dog, at the time the official dog mascot of the Boston Marathon.

Brodeur’s work paid off, earning nearly a thousand media placements, including two in the Boston Globe and a feature in the Boston Herald, in addition to millions of impressions.

The takeaway: Highlighting the people who make a difference in a nonprofit campaign is just as important as communicating about the campaign itself.

Best Public Affairs Campaign: FleishmanHillard and AARP — The Fight for Fair Rx Prices

The situation: Americans spend more on their prescriptions than any other country in the developed world. This issue is particularly pronounced for Americans over 65, with 3.5 million older people in the U.S. struggling to afford their medications.

The solution: In collaboration with FleishmanHillard, AARP created a target media campaign following President Biden’s highlighting of drug pricing reform in his 2022 State of the Union Address. Titled “Fair Rx Prices Now,” the campaign called upon Congress to take action on pricing reform, highlighting women over 50 as an important voting bloc. Fair Rx Prices Now earned 340,000 earned media placements and over 620 million impressions.

The joint campaign helped influence the Inflation Reduction Act of 2022, which included provisions for drug price negotiation, expanded vaccine coverage, and capped insulin costs. AARP CEO Jo Ann was also invited to the law’s signing ceremony in honor of the organization’s contributions.

The takeaway: Strategic collaborations can expand the scope of what’s possible to make a meaningful difference.

Nonprofit Communications Campaign of the Year: Stop AAPI Hate — No Place for Hate

The situation: The COVID pandemic saw an unfortunate rise in hate crimes against people of Asian American Pacific Islander (AAPI) descent.

The solution: Stop AAPI Hate, which documents incidents of hatred against AAPI people, launched No Place for Hate. This campaign aimed to shift the burden of these hateful incidents away from individuals and towards public agencies that can help.

The campaign had two main goals. The first was the passage of two bills in California co-written by Stop AAPI Hate to further the conversation about stopping street harassment. The other was to increase awareness around harassment in the public forum.

The campaign featured virtual and in-person events with people discussing the issues of street harassment across different communities. Additionally, there was a social media aspect to the campaign, in which people held whiteboards that had a blank space after “I want a #SaferPlace to _____”. These images were displayed both in public spaces and across social platforms.

The legislative push succeeded when in late 2022, California Governor Gavin Newsom signed both bills into law. The campaign also secured more than 120 media hits across local, state, and national outlets such as the San Francisco Chronicle and NBC News.

The takeaway: Supporting a just cause that’s focused on one specific community can create impact that resonates across multiple communities.

Read more here.

Sean Devlin is an editor at Ragan Communications. In his spare time he enjoys Philly sports, a good pint and ’90s trivia night.

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March is Women’s History Month, which celebrates the accomplishments of women across all industries and occupations. In this spirit, we’re looking back at some of the winning speeches from Ragan and PR Daily’s Top Women in Marketing Awards, Class of ’23, when winners reflected on their careers and shared a piece of advice they’d give their younger selves.

“The most successful people in the world are the ones who learned really quickly how to fail fast,” said Vanessa Mbonu, vice president of digital marketing and communications at the NAACP. “If you learn anything, fail fast and build slow.”

“Don’t burn bridges,” said Sue Dietrich, marketing director at Stanley Brand. “You never know when another opportunity is going to come for you. Listen to all of the advice that all of you beautiful women have given everyone today.”

“I would tell her that she should own her expertise, know she is a leader, said April Augustine, director of marketing at Gaming Laboratories International (GLI). “She deserves to be in every room that she has been invited to and that she should own it, because she’s great.”

“I would tell her to be bold, to be on herself, to not let anyone steal her joy,” said Aliah Davis McHenry, Executive Director of Corporate Marketing, Corporate Communications, Bristol Myers Squibb. “And then I also would give her a big hug and say ‘You got this, sis.’”

Think someone you know is award-worthy? Entries are open for the 2024 Top Women in Marketing Awards now.

Sean Devlin is an editor at Ragan Communications. In his spare time he enjoys Philly sports and hosting trivia.

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Even well-meaning parents can have trouble recognizing the signs of neurodiversity in their children and can feel overwhelmed by what to do next. 

Understood.org, a non-profit organization dedicated to helping people who learn and think differently, created its 2022 “Be the Reason” campaign to bridge those gaps. The campaign focused on educating parents, increasing their awareness and turning skeptics to supporters. 

According to Understood.org’s Neurodiversity and Stigma Study, 6 million of the 25 million parents of neurodiverse children are skeptical or unaware of their child’s learning differences. Even among those who are aware, more than 50% of parents with neurodivergent children are concerned about telling others because of potential biases, the study found.  

Understood.org created “Be the Reason,” an original short film, to show a teen whose parents don’t understand the challenges they face as a neurodivergent person. 

The nearly 2-minute film featured a neurodivergent cast, including Miya Kofo, a real teen who was diagnosed with ADHD in middle school. The film was featured on the campaign’s landing page, Understood.org social media channels and in digital ads. 

The campaign also featured an original song by The Holderness Family and sung by Penn Holderness, a social media influencer who shared his experiences living with ADHD.  

The team was a winner of an advocacy or awareness campaign in PR Daily’s Nonprofit Communications Awards last September. 

Here’s what you can learn from the campaign. 

Humanizing abstract concepts 

Nathan Friedman, co-president and chief marketing officer of Understood.org, told PR Daily that the campaign used the film and song to share stories of what it feels like to have ADHD. 

The film opens with a closeup of Kofo’s tennis shoes lightly bouncing under her classroom desk as she struggles to sit still during a lesson. Kofo then fidgets and taps her fingers.    

“I can’t seem to focus, so I smile,” Kofo said in a voiceover. “Why does school seem to come easy for other kids when I feel like I’m barely getting by?”  

Kofo narrates feeling misunderstood, especially by her parents who tell her to “try harder.” 

“Mom, Dad, I’m depending on you to help me figure this all out,” she said later looking directly at the camera near the end. “Be my reason.” 

Friedman said that the film brought Kofo’s experiences to the forefront. 

“It’s from her point of view and it really talks about what happens when her parents ignored it. It’s a real-life story. These are not actors,” Friedman said. 

In addition to the actors, the crew and director were also neurodiverse.  

“I think it’s important to show stories from people about people who can relate to the story that we’re telling,” Friedman said.  

Understood.org distributed the video through its social media channels, websites and organizational partners. 

The “Be the Reason” film garnered 45.3 million views, with 24.6 million people finishing the entire video. Both figures exceeded goals.   

Using social media

Understood.org took to social media platforms with a #YouCanBeTheReason challenge parents to engage other parents and raise awareness about the important role they play. The Holderness Family kicked off the challenge along with other influencers Understood.org pulled from their influencer roster. The challenge encouraged parents to post on social media ways they helped their children with ADHD thrive. 

Friedman said collaborating with The Holderness Family was a natural fit because Penn Holderness freely shared his experiences of being diagnosed with ADHD as an adult and had credibility on the topic. 

“It was really about how do we work with them to cultivate a community of parents and parenting influencers, to share how they can help shape their child’s life so they can thrive,” Friedman said. 

Friedman said that Understood.org also engaged their parenting influencer network to share how their children can thrive and tips on how to make that happen. 

“It was kind of a cascade effect, starting with The Holderness Family reaching other influencers that we work with and then also amplifying what we do on our social channels to our more than a million people who follow us on different platforms,” Friedman said.  

#YouCanBeTheReason posts earned 2.2 million impressions and generated thousands of positive comments. 

Friedman said that the campaign wanted to encourage parents to do what they can, when they can, to help their children achieve their full potential. 

“I think the important thing to realize is that as we learn more, it is becoming critically important that parents take that first step and that parents understand what their child is going through so they can ensure that they thrive,” Friedman said. “There’s a lot of little things (they can do) that can go a long way.” 

Sherri Kolade is a writer and conference producer at Ragan Communications. She enjoys watching old films, reading and building an authentically curated life. Follow her on LinkedIn. Have a great PR/comms speaker in mind for one of Ragan’s events? Email her at sherrik@ragan.com.

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The 2024 Ragan Top Women in Communication Awards celebrated the trailblazing achievements of the women who have raised the bar for the rest of the comms world through their work developing high-performance, relentlessly creative work across internal and external communications, HR, public relations and beyond

Ragan Communications hosted an awards luncheon on Feb. 29th at New York City’s City Winery, where attendees took time to celebrate each other in the face of both global and internal trials to overcome today’s most urgent challenges.

“This year’s class of Top Women exemplifies the heights that women can reach across our industry when they come together,” said Diane Schwartz, CEO of Ragan. “It’s an honor to recognize their power and celebrate their ability to enact meaningful change through their efforts.”

Ragan also had two Hall of Fame honorees in attendance, who spoke to crowd about their takeaways from their accomplished careers.

“What this industry really needs is great people, and we need one another,” said Marian Salzman, senior vice president at Philip Morris International. “What we need is a workplace that embraces differences, champions strengths, and guides us all through it together.”

Susan Donlon, chief communications officer at KeyBank, acknowledged that her induction as a Hall of Famer wasn’t an individual pursuit.

“I want to thank my team because they always bring professionalism and fun to my role every day,” she said.

Congratulations to all of this year’s winners and nominees.

Bridge Builders

Melissa Buscher, Vice President, Chief Communications and Marketing, Officer SPX FLOW

Laci Hasenour, Vice President of Global Marketing and Global Brand Owner, Berry Global, Inc.

Kimberly Leidgertwood, Vice President, Internal Communications, Cognia

Trish Nicolas, Executive Vice President, rf.engage, Ruder Finn

Yolanda Schufford, Chief Communications & Public Affairs Officer, Beyond Finance

Gina Spatafore, Vice President of Corporate Communications & Public Relations, Ancestry

Angela Sullivan, EGM/SVP of Communications, Xero

Racquel White, Vice President of Corporate Affairs for Royal Canin North America, Royal Canin North America

Crisis Navigators

Marisa Bluestone, Senior Director, Communications, Macmillan Learning

Kristy Campbell, Chief Communications Officer, OneTrust

Gina Czark, System Vice President Public Relations and Content Strategy, CommonSpirit Health

Atalanta Rafferty, Co-Founder and Senior Executive Managing Director, RF|Binder

Sara Sendek, Managing Director, FTI Consulting

Data Dynamos

Jacqueline Boggess, Director of Communications, Corn Refiners Association

Alex Christian, VP, Research & Analytics, EvolveMKD

Karen Cyphers, Partner and Director of Research, Sachs Media

Sally Slater, EVP, Head of Innovation, The Bliss Group

Diversity, Equity & Inclusion Champions

Ti’Ara Brown, Manager, Brand Communications, McDonald’s

Eliza Chlebeck, Vice President, Communications & Community, Andersen Corporation

Jewelyn Cosgrove, Vice President of Government and Public Relations, Melwood

Gigi García Russo, Chief Innovation + Growth Officer, HUNTER

Madeline Hiller, Senior Account Executive, French/West/Vaughan (FWV)

Priscila Martinez, Founder and CEO, The Brand Agency

Leah Reynolds, Principal, Engagement Practice, Buck, A Gallagher Company

Jenny Wang , Senior Vice President, Clyde Group

Dynamic Do-ers

Holland Behn, Lead US PR Manager for Smartphones and Lifestyle – Mobile, Samsung Electronics America

Lenee Breckenridge, Senior Vice President of Communications, UFC

Cortney Collins, Director, US Communications and Employee Engagement at Haleon, Haleon

Kenzie Freeman, Senior Program Specialist, Communications, Institute of Nuclear Power Operations (INPO)

Erin Frostad, Employee Communications and Involvement Manager, Mohegan Sun

Reed Handley, Executive Vice President, Head of Growth, Financial Services Practice Co-Lead, The Bliss Group

Mayra Hernandez Bergman, Vice President, Communications & Marketing, Pepco Holdings

Megan Kessler, Chief of Integrated Marketing and Strategy, PAN Communications

Christina Leeds, Senior Director Public Relations, Amtrak

Stephanie McCay, Director, U.S. Communications, PCL Construction

Claire Nance, Head of Global Communications & Industry Marketing, Activision Blizzard

Jasmine Palmer, Supervisor, Brand Communications, McDonald’s

Krysta Pellegrino, Chief Client Officer, Health+Commerce

Amy Persons, Senior Manager, Earned Media, Aflac

Jordan Phillips, Senior Manager of Public Relations, Avocados From Mexico

Rania Rostom, Head of Global Communications & Marketing for GE, GE

Stephanie Rufo, Senior Manager, Brand PR & Influence, PATRÓN Tequila

Julie Sculley, Director, Corporate Communications, Virgin Pulse

Athena Snow, Senior Manager of Public Relations & Giving, Coldwell Banker Real Estate

Steph Spanos, Senior Director, Corporate Communications & Operations, Exact Sciences

Kristina Spychalski, Head of Communications, Spire Global, Inc.

Michelle Trautman, Director, Marketing Communications, SPX FLOW

Nancy White, Senior Director, Communications, Healthcare Businesswomen’s Association

Alison Zurcher, Director, Internal Communications, Seattle Children’s Hospital

Leaders

Jodi Amendola, CEO, Amendola Communications

Dawn Buzynski, Assistant Vice President, Communications, Hy-Vee, Inc.

Katie Clark, Vice President of Communications, Mattress Firm

Anne DeAngelis, Executive Vice President, Employee Engagement, Zeno Group

Vanessa DeGier, AVP, Communications, Providence

Nina Devlin, Senior Vice President and Chief Communications Officer, Vertex Pharmaceuticals

Keally DeWitt, VP Marketing & Public Policy, GAF Energy

Megan Doern, Public Relations & External Communications Leader, Deloitte Consulting, LLP

Theresa Dolge, EVP, Chief Media Relations Office, Evoke Kyne

Monique Fahlstedt, Senior Director, Internal Communications, ESPN

Melanie Fatouros-Richardson, Vice-President, Communications and Government Relations, SkipTheDishes

Brittany Geldmacherm, SVP, Head of Corporate Brand & Communications, Scopely

Erin Griffin, SVP of Marketing & Communications, Riddell

Mara Hedgecoth, Chief Communications & Marketing Officer, APCO Worldwide

Suzanne Hendery, Chief Marketing, Communications & Customer Officer at Renown Health, Renown Health

Jennifer Hines, Chief Communications Officer, Tyler ISD

Jessica Hohn-Cabana, VP of Global Communications, Rocket Software

Katie Huang Shin, President, Big Valley Marketing

Ashley Kline Shapiro, Vice President, Publicity ABC Entertainment, The Walt Disney Company

Melissa Lander, Vice President, Communications, Trinity Health

Kate Laufer Gorenstein, Founder & President, KLG Public Relations

Lisa Lesniak, Senior Vice President and Chief Public Affairs Officer, Advocate Health

Amanda Marotti, Director, Strategic Communications & OCM, AWL Strategies, LLC

Johnna Muscente, Vice President of Communications & Public Relations, The Corcoran Group

Rebecca Nunez, Founder & CEO, The MRN Agency

Lauren Pearson Riley, Director of Communications, American Academy of Orthopaedic Surgeons

Joellen Perry, Global Head of Public Relations, SAP

Dalya Qualls White, Senior Vice President, Chief Communications Officer, BlueCross BlueShield of Tennessee

Melissa Sachs. Senior Vice President, Communications, Link Logistics

Lauren Triffler, Director of Corporate Communications, HARIBO of America

Hannah Vazzana, SVP, Chief Communications Officer, Hilton Grand Vacations

Heather Young, Vice President, Communications, Okinawa Institute of Science and Technology (OIST)

Mentors & Coaches

Samantha Anderson, Vice President, EvolveMKD

Cindy Auten, Senior Partner, Communications, ICF

Ellen Bremseth, Director, Strategic Communications, Milhouse

Elizabeth Erpelding, Head of Partner & Client Experience, Marketing and Communication, Albertsons Media Collective

Jessie Monroe, Communications Consultant, Alliant Insurance Services, Inc.

Susan Stipa, Executive Vice President, CG Life

Tech Leaders

Donetta Allen, Chief Social + Digital Officer, HUNTER

Rachel Pipan, Founder, Maneuvre

Kelly Waltrich, Co-Founder and CEO, Intention.ly

Stephanie Wilson, Director, Global Marketing and Communications, ZS

Trailblazers

Diana Castellanos, Head of Marketing & Communications, Atlas Renewable Energy

Adrienne Chance, Senior Vice President of Communications and Executive Director of the SpartanNash Foundation, SpartanNash

Karlin Keller, Senior Director, Employee Communications and Employer Brand, Intel

Erin Lickliter, VP, Associate & Clinical Communications, Bon Secours Mercy Health

Stephanie Lowenthal, Global Head of Communications, Builder.AI

Tess Mattingly, Director, Brand Communications, McDonald’s

Kelly Miller, Managing Director, FTI Consulting

Justine Sacco, Chief Communications Officer, Match Group

Christina Stejskal, VP of Global PR & Communications, Fender Musical Instruments Corporation

Jody Sunna, Vice President of Corporate Communications, Philip Morris International

Nichole Tillman, EVP-Communications, Philadelphia Housing Authority

Cheryl Waide, Chief Communications Officer, Vote Run Lead

Sharlene Wells, Senior Vice President of Public Relations and Organizational Communications, Mountain America Credit Union

Visionaries

Sara Aiello, VP, Corporate Marketing, Trellix

Rhiannon D’Angelo-Parsons, Director of External Communications & Media Engagement, Reynolds American Inc.

Gina Faridniya, Vice President, Spaces, Antenna Group

Tori Fernandes, VP, Corporate Communications, The Walt Disney Company

Sara Garibaldi, President, BODEN Agency

Jenna McMullin, Vice President of Communications, Lockheed Martin, Space

Marisol Mendez Peron, Senior Vice President, Communications & Corporate Affairs, Genmab

Jennifer Moreau, Vice President, Public Relations, Dollar General

Kristina Peterson-Lohman, Vice President, Global Communications, Weber

Amanda Schoch, Chief Communication Officer,, Pacific Northwest National Laboratory

Tracy St. Pierre, Executive Vice President, Global Communications & Marketing, Universal Studio Group

Emily Williams, Senior Vice President, Global Strategy Group

Courtney Young, Director Hulu Originals Publicity, Hulu

Jill Zuckman, Partner, SKDK

Rising Stars (Age 30 and Under)

Kristen Blomstrom, Director, The Levinson Group

Julia Brown, Director of Strategy, Kaplow Communications

Jessica Bryant, Account Manager, SourceCode Communications

Samantha Casamento, Senior Account Executive, EvolveMKD

Allison Chavez, Associate State Director of Communications, AARP-Florida

Amy Climenhage, Account Manager, Sachs Media

Sawyer Coffey Noel, Director of Communications and Marketing, Kentucky Chamber of Commerce

Kelsey Dalton, Senior Media Relations Specialist, City of Hope Orange County

Jane Ha, Manager, Communications, The Walt Disney Company

Sunjay Lee, Account Supervisor, Ruder Finn

Vianca Lopez, Account Manager, The MRN Agency

Samantha Miller, Senior Manager, Internal Communications, Xperi Inc.

Sabrina Negron, Director, FTI Consulting

Annah Otis, Account Supervisor, The Bliss Group

Michele Owen, Communications Director, City of Muncie

Maredie Palmer, Digital Communications and Employee Experience Manager, Dominos

Bailey Williams, Manager, Crisis Communications, McDonald’s

Michaela Zukowski, Senior Manager, Publicity ABC Entertainment, Walt Disney Company

Learn more about our full list of winners here.

Sean Devlin is an editor at Ragan Communications. In his spare time he enjoys Philly sports, a good pint and ’90s trivia night.

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Ragan’s Top Women in Communications Awards is one of our most prestigious programs, saluting the women who embody the past, present and future of the discipline; whose innovations have the power to shape workplaces and employee experience; and whose efforts reach across their organizations and far beyond.

Each year, we honor dozens of communicators, but only three join our Hall of Fame. The inductees into the 2024 Top Women in Communications Hall of Fame aren’t just professionals, but forces of influence that fundamentally uplift the way we interact with and uplift one another. Their extensive experience and unrivaled expertise set them apart as champions to be emulated.

This year, Ragan is honored to induct:

Susan Donlan

Chief Communications Officer at KeyCorp

Marian Salzman

Senior Vice President & Chief Corporate Citizenship Officer, U.S., at Philip Morris International

Kathy Krenger

former Chief Communications Officer at The Kraft Heinz Company

These leaders and the rest of the Top Women in Communications, Class of 2024, will be honored at a luncheon in New York City on Feb. 29, 2024. Read on to learn about the monumental impact they have made on communications and the world.

Susan Donlan: The calm in the storm

Over the course of her career, Susan Donlan’s influence and impact has blazed the trail for women in the banking industry, in which a vast majority of leadership and board roles are still held by men.Currently chief communications officer at KeyCorp, a financial services company with assets of approximately $189 billion and more than 17,000 employees, Donlan launched her career working with the government of Canada in research and international policy, as well as advising multiple ministers. She went on to serve in the Canada Revenue Agency and the Office of the Minister of Labor and Housing, laying the foundation of her communications career.

At T.D. Bank, Donlan used her ability to build rapport and relationships to lean further into corporate communications, mastering internal and external communications, executive communications, media relations and crisis communications while ascending through the ranks to the post of vice president in 10 years.

“I have always valued the ability to listen — actively listen,” Donlan told Ragan. “You learn so much when you listen to how people are saying things, what they are sharing with you and how they feel about it. It connects you with your audience and helps you understand them. That makes you a better communicator.”

In 2018, Donlan relocated to the United States to join KeyBank as chief communications officer in Cleveland, Ohio. Once there, Donlan made sweeping changes to the corporate communications team, including establishing a leadership team and affording senior members of her team with development and leadership opportunities. Since then, she has led the team through worldwide crises and historic challenges to the banking industry.

One challenge, of course, was the COVID-19 pandemic, which hit shortly after a CEO transition. Donlan developed a reputation for being the “calm in the storm,” steadily leading her team through the pandemic while ensuring all KeyBank stakeholders were supported. Her efforts included a comprehensive internal and external plan, consumer relief, small business and Paycheck Protection Program support and continued support in the community.

Then came the collapse of Silicon Valley Bank and Signature Bank in March 2023. The two largest bank failures since 2008 sent shockwaves through the industry, especially for regional institutions like KeyBank. Donlan mobilized the team with an action plan that supplied employees with essential information, ensuring that clients remained confident in KeyBank’s strength and stability. She also addressed numerous media inquiries and positioned CEO Chris Gorman as KeyBank’s voice in the public.

“I’ve learned how important it is to be the voice of calm within the chaos — even if I’m not feeling that calm on the inside,” Donlan said. “Experience has taught me to focus on how we move forward and out of the crisis instead of worrying about how we got there. There’s always time to reflect back and determine how to learn from a situation once the crisis passes, not from a blame perspective, but from the perspective of how we can do better.”

An active participant in KeyBank’s formal mentoring program, Donlan is involved in the Cleveland community, serving as a director on the Cleveland Museum of Natural History Board and as a member of the Cuyahoga County Public Library Foundation Board.

“The field has changed so much since I began my career,” she reflected to Ragan. “The day of prose memos is long gone — you need to be able to package your content in small, digestible pieces, focusing on what you really need the audience to know.  This can be a real challenge when you are dealing with complex information — the ability to synthesize complexity is a more important skill than ever for communicators.”

She advises other communicators to slow down and take time to appreciate where they are and what they’re working on. “I was always in such a hurry to get to the next thing, like I was running out of time,” she said. “Instead of focusing on the next opportunity or role, now I really try to enjoy all of the things I get to do and learn every day in my current role.”

Marian Salzman: Redefining the future

Marian Salzman’s career has always focused on the future — and she has consistently shaped that future. In the early 1990s, when the internet was still considered the domain of nerds, she founded the world’s first cybersecurity consultancy — holding online focus groups via her startup, American Dialogue, also known as Cyberdialogue.

It’s no exaggeration to call her a cultural icon: she helped introduce the word “metrosexuality” to the world in 2003, sparking a global media frenzy that ultimately resulted in “metrosexual” being named Word of the Year.

“People radar matters a lot,” Salzman told Ragan. “You can accomplish anything when you surround yourself with the best people, and when you work for and with people who are smarter than you are, and who share your commitment to great work, and good fun.”

And Salzman was a driving force behind #GivingTuesday, which encourages consumers to offset the gluttony of Black Friday and Cyber Monday by helping others and raising tens of billions of dollars for community programs.

In a PR career spanning three decades, Salzman has served as CEO of Havas PR North America and chair of the Havas Global PR Collective. In 2016 she moved to Philip Morris International (PMI) as senior vice president, global communications, to help the company deliver a smoke-free future.

Salzman guides PMI’s communications, media and other stakeholder engagement, forging productive alliances with NGOs, advocacy groups, policymakers and others. The end goal: making it easier for adult smokers to move away from cigarettes and toward the better science-based alternatives now available.

Using her global platform to combat misinformation, promote transparency and advance positive change, Salzman sparks conversations around important issues via her annual trends report, newsletter and PMI whitepapers — including “Hate Is in the Air,” a report that dissects the drivers of hate and challenges companies to contribute to solutions.

She says curiosity and energy are the most important skills for communicators. “If you aren’t in continuous learning mode, you will quickly be left behind.” She lives out that advice herself: Salzman told Ragan that she was taking remote courses in government at Johns Hopkins University when the pandemic began. “This engagement gave me a whole lot of brainfood at a time when socialization was largely screen-based. I developed considerable expertise by going back to school thirty-odd years after I had completed my formal education, and this made me a much better leader and professional. Studenting also knocked any arrogance I had right out of my system.”

As a commentator for a range of global and national media outlets, Salzman has been featured on the BBC, NBC News, Euronews, Sky News and Bloomberg Radio, as well as podcasts like Andrew Yang’s “Forward.” She also regularly serves as a keynote speaker or panelist at such venues as GWPR VOICE, IAA Creativity 4 Better Conference, University of Notre Dame’s Mendoza College of Business and more, and is the author or co-author of 18 books.

Her advice to rising communicators: “Go abroad frequently, work there feverishly, savor the friendships you made in the early days because at the end of a career, it is the experience collecting, the human relationships, that carry you forward and make you better and more able to face the challenges day-to-day. I also wish I had become addicted to Pilates earlier, had embraced casual dress sooner, and would have dreamed as big as life carried me. I always treasured the journey and picked bosses but never planned my career, so I wish I would have known how lucky I would be — that would have made it easier to relax more, to worry less, and to have confidence that I would never have to compromise ‘me’ to succeed in the world of ‘we.’”

Kathy Krenger: Iconic work for iconic brands

In 2021, as Kraft Heinz was navigating one of the most visible transformations of the decade, its CEO decided to rebuild the company’s communications team from the ground up. The person he selected to lead that team was Kathy Krenger, prompted by her stellar leadership as senior vice president of global communications at Hyatt Hotels Corporation, where she guided the hospitality brand through one of its most challenging periods amid pandemic lockdowns.

“I also watched as our entire industry collapsed in a matter of days,” Krenger said of her experience at Hyatt. “Even now, when I look back at how volatile those first few months were, I can hardly believe it was real. But the work we were doing then was vital, critical, even ground-breaking. People needed our communications. They needed the information we created to survive. And sometimes, the content we were developing was the only thing giving them hope. I know this sounds a little dramatic today, but in that instant it was true.”

Building upon that experience, Krenger joined Kraft Heinz as chief communications officer. Her task: Take what had been a small support function within the company and create a best-in-class global center of communications to serve as a strategic partner to the business.

Two major initiatives demonstrate Krenger’s work boosting Kraft Heinz’s reputation:

From 2022 to 2023, Krenger’s team increased annual corporate media coverage results by 265%. In addition, negative news coverage decreased to 9% (down from 31% in 2021), with 91% of media coverage positive to neutral. Kraft Heinz ranked No. 28 in the 2023 Axios Harris “100 Reputation Rankings,” moving up the list from 2022 (and not making the list at all in 2021).

And when employees reported feeling overwhelmed and disconnected from each other and their leaders. In response, Krenger’s communications team launched a new, mobile-enabled engagement platform, “The Vine,” to deliver timely and easily accessible information to the company’s 37,000 employees. To date, 97% of users have engaged on the platform, and a recent employee survey showed that 80% of respondents have greater trust in information coming from the company.

She told Ragan that an underrated quality for communicators to master is the ability to “read the room… and pivot the conversation based on someone’s preferences or need for clarity. It’s easy to forget that you may have spent the last two weeks focused on this topic, but your audience has not. They need time to absorb, ask questions and understand how this conversation or topic impacts them and if you are able to see their pause as an opportunity bring them along on the journey, be comforted by your understanding of all sides of the issue, you will have a partner and advocate rather than a detractor.”

She also touted the importance of writing skills. “Now more than ever, words matter,” she said. “Connected to words, I believe the ability to influence is a critical skill for communicators. Senior communicators will often find themselves being the one person in the room with a contrary position. Being able to explain your position without sounding like a dream killer is key.”

Thanks to Krenger’s efforts, the team today consists of 55 internal and external communication professionals across 15 countries. The team manages internal and external communications media relations, executive thought leadership, crisis and issues management, creative content generation and much more for the company.

“In an era where everything is about reputation management, and where there are pitfalls and opportunities at every turn, [Krenger] has elevated the communications function to be a go-to partner to guide company actions that span far beyond traditional communications practices,” says Alex Abraham, vice president, global corporate communications and reputation management at Kraft Heinz.

“Know yourself so you can believe in yourself,” Krenger advises. “I spent far too much time lamenting as to why I wasn’t the star of or the best at X, Y or Z. I wish I had really leaned into my strengths more, stopped worrying about other people and what they were doing and learned how to use my strengths as my superpower.”

The post Lessons from Ragan’s Top Women in Communications Hall of Fame inductees appeared first on PR Daily.

The Top Women in Communications Awards highlights a tremendous group of communications leaders who consistently influence and inspire everyone around them. Honorees include community givers, crisis navigators, DE&I champions, mentors, trailblazers, visionaries, rising stars and many more.

And not to be left out, we’re welcoming a new class of Hall of Fame inductees. This year includes Susan Donlan, chief communications officer at KeyCorp, Kathy Krenger, chief communications officer at Kraft Heinz, and Marian Salzman, senior vice president of global communications at Philip Morris International.

Donlan shared what she wishes she’d known earlier in her career: “You know, at the beginning of my career, I was always in a big hurry. Always looking at what came next. And now I really try to slow down and enjoy just being in the moment and taking my time.”

In anticipation of this year’s celebration, happening Feb. 29 in New York City, we offered honorees a chance to share either their best piece of advice for rising comms professionals or something they wished they’d known earlier in their career. Below are just a handful of what this year’s class had to say.

Jennifer Hines, chief communications officer at Tyler Independent School District, is an award-winning news anchor with 20 years of media experience across Texas. She joined the academic communications industry in 2019, right before schools across the country were plunged into uncertainty from the COVID-19 pandemic. Hines oversaw the district’s two flagship high schools changing their names; crafting Return to Learn guidelines during the pandemic with messaging for parents, staff, the community and media; boosting recruitment efforts as the country grappled with teacher shortages; and launching a bus driver hiring campaign that received national and local coverage.

Yolanda Schufford, chief communications & public affairs officer at Beyond Finance, protects consumers by educating the public and influencing policymakers about debt issues. She was instrumental in helping stave off potentially restrictive legislation for North Carolina consumers in debt resolution programs and helped transform potentially harmful policies in California. In New York and New Jersey, Schufford was part of a team that introduced a model bill designed to initiate positive industry legislation.

Jill Zuckman, one of five partners at SKDK, has found herself in pivotal moments that have made global news. One of Zuckman’s standout achievements is her leadership in the media campaign to free Alan Gross, an American unjustly imprisoned in Cuba for over five years. Her efforts kept the media engaged, building public pressure that led to a historic announcement by President Obama, thawing relations between the U.S. and Cuba, which resulted in Gross’ freedom.

Dawn Buzynski, assistant vice president of communications at Hy-Vee, Inc., handles traditional communication duties, including overseeing Hy-Vee’s PR team, serving as its spokesperson, burnishing the company’s brand image, and devising its corporate messaging, but she also oversees the chain’s considerable CSR activities. Buzynski spearheaded Hy-Vee’s Homefront effort, which supports military members and their families and raised more than $475,000 to support veterans in 2022.

Rhiannon D’Angelo-Parsons, director of external communications & media engagement at Reynolds American Inc., is experienced as a media spokesperson and brand champion, directing marketing efforts and leading crisis communications and social media efforts. In her three years at Reynolds, D’Angelo-Parsons has demonstrated her original thinking and strategic prowess in navigating the complexities of the regulated and negatively perceived industry. Notably, she has communicated the company’s diversity and inclusion ambitions, achieving recognition for workplace inclusion while highlighting achievements across various platforms.

Nina Devlin, senior vice president and chief communications officer at Vertex Pharmaceuticals, guides medicines through development, trials and approvals in multiple global markets. Her mantra, “always stay hands-on,” means she’s intimately involved in building relationships with healthcare media and regulators. As a leader in a global company, she must maintain a vast network and knowledge base but also think strategically while operating in international markets.

Also, don’t forget to check out the profiles of all the Top Women in Communications, available after the event.

Do you know someone who should be honored as a Top Women in Communications? The call for entries for the 2025 class of Top Women in Communications Awards will be open soon. The deadline to enter is October 18, 2024.

The post Career advice gems from the Top Women in Communications appeared first on PR Daily.

As traditional media continues to decline, content marketing grows in importance for reaching new audiences. The winners of Ragan & PR Daily’s Content Marketing Awards shine in many of these areas, including working with experts, creating innovative video series and reimagining the corporate blog. 

Read on to find practical, tactical ideas you can implement today from these winners of our 2023 Content Marketing Awards. And to find your name in our next article, enter this year’s awards by Feb. 16.

Strategy of the Year: BPM-PR Firm for Bellabeat 

The challenge: A negative TechCrunch review threatened to scare both consumers and investors away ahead of the launch of the Bellabeat Ivy, a wearable device that monitors and tracks a woman’s daily routine and bio-responses and correlates the data with her menstrual cycle, pregnancy and other data points. 

The solution: While Bellabeat made changes to its mobile app, BPM-PR got to work pivoting launch excitement away from the tech space and into the fashion, lifestyle and wellness media market.  

The effort included tactics like actress and model Olivia Culpo’s endorsement, press surrounding Bellabeat’s International Women’s Day campaign and responsive media initiatives to issues like the overturn of Roe v. Wade and privacy data concerns. BPM-PR also recruited OBGYN, endometriosis, fitness and meditation experts to incorporate into the PR strategy, and enlisted experts for the Bellabeat Podcast, to provide quotes on nutrition, menstrual cycle stages, postpartum depression, sexual health, mental health and wellness. 

BPM-PR Firm’s campaign secured top coverage in national and international media, Time, Fox News, “Good Morning America,” Digital Trends and more. One of the highlights of the campaign came when Bellabeat finally began receiving large technology media placements with positive reviews in outlets like The Verge. The campaign ultimately generated more than 195 media placements, not including television. 

The idea to steal: If one media avenue isn’t working out, pivot! By finding other avenues for positive media coverage first, they were able to build buzz with new audiences — and lay the foundation for re-establishing trust with their core market.  

Read more. 

Winner for Branded Content Series (Print or Digital) — B2B: Salesforce and Fortune Brand Studio 

The challenge: Salesforce and Fortune Media wanted to demonstrate their commitment to both sustainability and entrepreneurship, which serve as core values for the companies and their audiences. 

The solution: “The Ecopreneurs” is an 11-episode video series that takes a long-form, character-based storytelling approach to showing how businesses are adapting to and solving some of the greatest challenges of the climate crisis. 

Episodes take viewers to the frontlines of the crisis with underwater cameras showcasing newly regenerated seascapes, drones flying over 15,000-foot Andean peaks and a global movement to restore one trillion trees to the world, capturing some of the rarest and most remote ecosystems on Earth. 

Salesforce promoted the monthly episodes across social channels, with an emphasis on LinkedIn. Fortune Brand Studio created a branded content hub for each episode featuring clips from the show, Q&As, animated explainers and long-form articles. All content on the hub was distributed through dark posts on Fortune’s social channels as well as through native promotion on Fortune.com. 

The campaign met or beat all key performance indicators and objectives. “SeaTrees,” released on YouTube, garnered more than 3.3 million views. 

Steal this idea: Storytelling is king. Rather than telling everyone about their commitment to the environment and entrepreneurs, these organizations showed it through compelling videos that were worth watching.  

Read more. 

Winner for Corporate Blog: MD Anderson Cancer Center 

The challenge: The Cancerwise blog had heavily covered the impacts of COVID-19 on its vulnerable patient demographic for two years during the height of the pandemic. But by 2022, interest in the pandemic began to fade — and so did traffic to the blog. 

The solution: The team behind their blog shifted their focus to SEO opportunities while still focusing on their core mission of publishing patient stories, new research, cancer topics and issues from the MD Anderson online communities. 

Each month, the SEO lead recommended data-driven topics, ranging from “When to worry about blood in your stool” to adding explanations on various types of cancer. This was a shift from past strategies, where the SEO lead made their recommendations after stories were assigned. Now, they were proactive partners, assigning stories to the two-person writing team who then executed them.  

By winter 2023, the team began seeing results, as search-based stories published in the summer and fall drove growing monthly traffic, including a 44% increase in visits year over year. Cancerwise also topped 1 million visits in May 2023 and nearly did the same in April, something that’s happened only once in the prior three years during a COVID-19 spike. 

Steal this idea: SEO shouldn’t be tacked on the end — it should be a core part of your content marketing strategy when it comes to getting in front of core audiences. Seek to answer their questions proactively, and you’ll see results. 

Read more. 

Enter this year’s Content Marketing Awards today.  

The post Steal these ideas from winners of Ragan & PR Daily’s Content Marketing Awards appeared first on PR Daily.

Ragan is pleased to announce the 2024 Top Places to Work in Communications. This year’s class of inductees put employees first by ensuring their staff’s active involvement and motivation, advocating for increased diversity and equity in the workplace, presenting impactful narratives and creating a positive and supportive work environment.

Here’s a glimpse of what this year’s group has done to rise to the top:

• Marathon Strategies set out to find out what a great workplace meant to employees at this small PR firm. Partnering with a consultancy, the company implemented key tactical initiatives: reinvestment in employee career development and skill training, embracing employee flexibility and time off, and providing financial and mental health resources.
• The Kroger Co.’s Corporate Affairs team activated the organization’s Zero Hunger | Zero Waste (ZHZW) impact plan to create communities free of hunger and waste by expanding its seamless ecosystem, optimizing store-level execution of ZHZW programs, enabling technology to recover and redistribute more surplus food, and aligning charitable giving to feed more people.
• In 2023, Cincinnati Children’s was named the No.1 pediatric health system. It believes in an integrated approach to its work, removing words like “internal” and “external” from the vernacular. Instead, the organization focuses on “Culture Communications,” reinforcing its effort to use proactive, intentional messages and images to educate, inspire and unite the organization, while its Culture Committee regularly plans social, educational and service activities and produces a regular e-newsletter.

Congratulations to this year’s full class of honorees:

• 5WPR
• Aadi Bioscience
• Aspectus Group
• Bell
• Boden PR
• Cincinnati Children’s
• Corporate Ink
• Coyne PR
• Hager Sharp
• Henry Schein, Inc.
• Horizon Therapeutics
• Hotwire
• HUNTER
• Identity
• iQ 360 Inc.
• Kaplow Communications
• KCSA Strategic Communication
• Marathon Strategies
• McCownGordon Construction
• Merz Aesthetics
• Meteorite
• Mower
• Next PR
• Pace Public Relations
• Peppercomm, a Ruder Finn company
• PwC
• Red Hat
• Sachs Media
• Sage Communications
• Schmidt Public Affairs LLC
• Seattle Children’s Hospital
• Sharp Think
• SourceCode Communications
• The Kroger Co.
• The Levinson Group
• Vault Communications
• Vested
• Zeta Global

All honorees will be recognized during a special luncheon at Chicago’s Fairmont Hotel on April 18, immediately following the conclusion of Ragan’s Employee Communications & Culture Conference.

During this event, we’ll also celebrate this year’s Ragan’s Employee Communications Awards finalists — and announce category winners. These awards shine a spotlight on the organizations, communicators, teams, tools and campaigns that unified, engaged and inspired employees during a time of uncertainty. Employee Communications Awards finalists will be announced soon, and profiles for all honorees and winners for both programs will be available online after the event.

The post Ragan’s Top Places to Work in Communications winners announced: See the list appeared first on PR Daily.

Last year, Ragan and PR Daily launched the Top Women in Marketing Awards to honor and acknowledge the many accomplishments of trailblazing women marketers who continue to elevate the industry with their many successes. The support and encouragement in the room last October, as we celebrated these women, proved just why events like this are so powerful.

Sue Dietrich, marketing director at Stanley Brand and one of the marketing honorees, gave some advice to her younger self during the event:

“Say yes to opportunities that come to you. Say yes to life. Say yes to people, invite them into your world. And at the same time, don’t burn bridges. You never know, in this industry in particular, when those people are going to come back around.”

[RELATED: Do you know a Top Woman in Marketing? Are you one yourself? Nominate by March 15]

To continue honoring these accomplished women, we’ve rounded up a group of the most inspiring acceptance speeches from the awards. As honorees accepted their awards, they answered one of these questions:

• What is the title of your autobiography?
• What is the happiest moment in your life?
• What is one thing you wish you could tell your younger self?

Take a look at these uplifting moments from the inaugural class of Top Women in Marketing and don’t forget to check out the profiles of all the Top Women honorees.

Do you know someone who should be honored as a Top Women in Marketing? The call for entries for the 2024 Top Women in Marketing Awards is open now. Deadline is March 15, 2024 to entry.

Vanessa Mbonu, vice president of Digital Marketing and Communications for the NAACP, is thankful for all the countless opportunities to succeed, fail and learn.

Beril Gutierrez, director of Social Media & Content at Discover The Palm Beaches, discusses the obstacles she has gotten through and what advice she’d give her younger self.

April Augustine, director of Marketing at “Gaming Laboratories International, reminds her younger self that she deserves to be in every room she’s invited to.

Aliah Davis-McHenry, executive Director of Global Corporate Marketing and Creative at Bristol Myers Squibb, explains the personal meaning behind her awards dress and why it propels her forward as a marketer.

Sue Dietrich, marketing director at Stanley Brand, tells her younger self to say “Yes.” (And no, she can’t get you that sold-out Stanley Cup.)

Sharifah Niles-Lane, SVP and head of Enterprise Social Media and Content Strategy at Citizens, titles her autobiography and shares its connection to her family.

Are you a communications or HR professional? You may also want to check out Ragan’s Top Women in Communications Awards and Top Women in HR Awards.

The post Empowering wisdom: Highlights from inaugural Top Women in Marketing Awards appeared first on PR Daily.

The post Announcing Ragan’s Video, Visual & Virtual Awards Winners appeared first on PR Daily.

Ragan Communications is pleased to announce its list of finalist for the Video, Visual & Virtual Awards.

This list represents the top work in the realms of video, visual design and virtual events from the past year. These finalists engaged audiences, inspired viewers and attendees, compelled them to action and so much more.

Ragan congratulates these finalists.

Stay tuned for the winner announcement in mid-December.

GRAND PRIZE

Best Overall Video

• Arkansas Children’s: Arkansas Children’s Expansion
• Atrium Health: Black History Month social campaign
• Bristol Myers Squibb: LIVING
• Equifax: EFX Moms
• Kroger: No Stopping Us
• Southwest Gas Corporation: Southwest Gas – Imagining Energy Differently
• Syngenta Group: Telling Syngenta Group’s Story of Sustainable Agriculture
• Understood.org: Understood.org Asks Parents to Be the Reason Neurodivergent Kids Thrive

Team of the Year

• Disney Entertainment Television: Visual Communications and Multimedia Publicity Team
• The Aerospace Corporation: Aerospace Video Production Center Team
• The Hill: The Hill Events Team

Virtual Event of the Year

• Gusto, a Matter company: NEVY’s in Wonderland, 10 Mad Years
• Mastercard: Mastercard’s Copa America Femenina Press Conference in the Metaverse
• New Jersey Hall of Fame: 2022 Virtual Induction Ceremony
• The Hill: Women Out Front

VIDEO CATEGORIES

Animated Video

• Campbell Soup Company: Why YOUR Security Awareness Matters: Protecting Communities. Protecting Campbell
• Sallie Mae: 2022 ESG Report

Augmented or Virtual Reality Video

• rbb Communications: FPL Brings Energy Savings to Life with Augmented Reality

B2B Video

• Aggreko: Aggreko Greener Upgrades – Battery & Energy Storage
• Aggreko: Aggreko Greener Upgrades – Tier 4F
• Bristow Group: Bristow Search and Rescue
• LexisNexis Risk Solutions: Empowering Decisions
• Planable: Collaboration has never been this easy

Cause-Related Video

• 3M: Skilled
• Prudential: Giving a Coworker the Gift of Life
• Southwest Gas Corporation: Southwest Gas – Imagining Energy Differently
• Understood.org: Understood.org Asks Parents to Be the Reason Neurodivergent Kids Thrive
• Welfie: Booster Troop: The Attack of Miss Information

Company Overview Video

• Bristow Group: Bristow Overview – Global Leader in Vertical Flight
• GE Appliances: Celebrating a 50-Year Commitment to Cooking Leadership
• MITRE: MITRE Connects
• Syngenta: Small but Mighty

DE&I Video

• Amgen: Defying Assumptions and Excelling
• Atrium Health: Black History Month social campaign
• Heatcraft Refrigeration Products: Autism Awareness
• Prudential Financial: BRG Real Talk Video Series
• The Kroger Co.: DE&I Leadership

Documentary

• 3M: Skilled
• Bristol Myers Squibb: LIVING

Education/Academic Video

• Colgate University: Research Opportunities at Colgate University
• Dallas ISD: 2023 Black History Month
• Dallas ISD: Athletic Hall of Fame Profile – Anthony “Spud” Webb
• The Collaborative for Student Success: Education Transformation
• UC Davis: Chancellor Gary S. May Celebrates Five Years Leading UC Davis

Educational Video

• Campbell Soup Company: Why YOUR Security Awareness Matters: Protecting Communities. Protecting Campbell
• Children’s Health: CMO Communications Strategy Bridges Gaps Between Organizations, Encourages “One Physician” Approach to Care
• Horizon Therapeutics: Overheard in the Lab
• Mastercard: Mastercard’s Decrypted Series in LAC
• RF Studio 53, A Ruder Finn Company, Ownership Works and KKR: Shared Success Stories: Profiles in Employee Ownership

Employer Branding Video

• Amgen: Mother’s Day and Father’s Day Video Series
• RBC: Make It Yours Employer Brand Video
• Wells Fargo: Meet Anita: A Passion for Technology
• Wells Fargo: Meet Roy: Designing with a Purpose

Entertainment/Tourism/Hospitality Video

• Laura Evans Media: Opera Italiana is in the Air
• Martin County Office of Tourism & Marketing: The Positive Impact of Martin County Tourism

ESG Video

• RF Studio 53, A Ruder Finn Company, Ownership Works and KKR: Shared Success Stories: Profiles in Employee Ownership
• Sallie Mae: 2022 ESG Report

Explainer/Instructional Video

• Campbell Soup Company: Digital Experience Management
• CBRE: Now One Number Does It All
• Prudential: Logging on will be (way) simpler
• The Kroger Co.: Active Assailant Response Training

Food & Beverage Video

• The Kroger Co.: Hatch Chilis

Health Care Video

• embecta: Life Unlimited
• Kaweah Health: When We Meet

Humorous Video

• Equifax: EFX Moms
• Prudential: Logging on will be (way) simpler

Inspirational Video

• Adventist Health: She’s a Survivor: Chei’s Story
• FHLBank Chicago: Partnering With Community Banks to Support Main Street in Deerfield
• Kroger: No Stopping Us
• Mastercard: Mastercard’s Passion Challenge in LAC
• NeoGenomics: Stronger Together: We are #ONENEO
• Prudential: Giving a Coworker the Gift of Life

Internal Communications Video

• Arkansas Children’s: Arkansas Children’s Expansion
• IMA Insurance Group: IMA Year End Video 2022
• Mastercard: Mastercard’s Passion Challenge in LAC
• NeoGenomics: Chris’ Corner CEO V-Blog
• SCAN Health Plan: “Just Viva It”
• Springfield Clinic: Lead SC Podcast

Interview or Profile

• Campbell Soup Company: Kristy’s Corner: Interview with Elizabeth Duggan
• Dallas ISD: Athletic Hall of Fame Profile – Anthony “Spud” Webb
• Kroger: Dish with a story
• Southwest Gas Corporation: Beyond the Meter – Trina
• TWO MEN AND A TRUCK / International, LLC: 2023 Moving People Forward Award
• UC Davis: Chancellor Gary S. May Celebrates Five Years Leading UC Davis

Marketing Video

• Aggreko: Aggreko Greener Upgrades – Battery & Energy Storage
• Aggreko: Aggreko Greener Upgrades – Tier 4F
• Bristow Group: Bristow Search & Rescue
• Bristow Group: The Bristow Difference – Our People
• Southwest Gas Corporation: 811 “Megaphone Man”

Nonprofit Video

• Adventist Health: The Ranch
• Michigan State University Federal Credit Union: MSUFCU Cultural Fair
• Road Scholar & BBC: Technology’s Golden Age: Road Scholar
• Treasure Coast Food Bank: Treasure Coast Food Bank Senior Care-a-Van

Product or Service Video

• Aggreko: Aggreko Greener Upgrades – Battery & Energy Storage
• Aggreko: Aggreko Greener Upgrades – Tier 4F
• The Kroger Co: Taste Test
• WebMD Health Services: Health Coaching Overview

Recruitment Video

• Bristow Group: Bristow Search and Rescue
• Bristow Group: The Bristow Difference – Our People
• IMA Insurance Group: IMA Year End Video 2022
• Springfield Clinic: Grow Your Career
• The Kroger Co: Kroger Recruiting

Science & Technology Video

• Colgate University: Research Opportunities at Colgate University
• Horizon Therapeutics: Overheard in the Lab
• Syngenta Group: Telling Syngenta Group’s Story of Sustainable Agriculture

Shoestring Video (Under $300)

• Campbell Soup Company: Kristy’s Corner Special Edition: Manufacturing Excellence System – Quality Module
• Inogen: Inogen’s Leadership Summit Videos

Sizzle Reel

• Bristow Group: Bristow Sizzle Reel
• DPR Construction: View From Above – Austin

Social Media Video

• Aggreko: Aggreko Greener Upgrades – Battery & Energy Storage
• Equifax: EFX Moms
• Off Base (agency submitting on behalf of client PlayStation): Big Boy (God of War Ragnarök)
• Springfield Clinic: Celine Dion Challenge

Video Series

• Amgen: Mother’s Day and Father’s Day Video Series
• Campbell Soup Company: Kristy’s Corner
• Dallas ISD: 2023 Black History Month
• Disney Entertainment Television: General Hospital 60th Anniversary Campaign
• Horizon Therapeutics: Overheard in the Lab
• Mastercard: Mastercard’s Passion Challenge in LAC
• Prudential Financial: BRG Real Talk Video Series
• RF Studio 53, A Ruder Finn Company, Ownership Works and KKR: Shared Success Stories: Profiles in Employee Ownership
• SEGA of America, Inc.: SEGA Takes Sonic Fans on an Immersive Video Tour of Sonic’s First Open-Zone Adventure in ‘Sonic Frontiers’
• SEGA of America, Inc.: Sonic Origins and Sonic Origins Plus
• The Prelude Network: Prelude to a Life Exceptional

VIRTUAL EVENTS

• Arkansas Children’s: Arkansas Children’s Expansion
• BODEN Agency: Muévelo con Pepsi
• Horizon Therapeutics: R&D Week Patient Panel
• Mastercard: Mastercard’s Copa America Femenina Press Conference in the Metaverse
• Mastercard: Mastercard’s Decrypted Series in LAC
• Redstone Federal Credit Union: Service Awards
• SEGA of America, Inc.: Sonic Central 2023
• Syner-G BioPharma Group: Walk to Well Being
• The University of Texas MD Anderson Cancer Center: Safety Coming to You Live Virtual Employee Event

VISUAL DESIGN CATEGORIES

Design/General

• Bristol Myers Squibb: LIVING
• MD Anderson Cancer Center: MD Anderson Listens Learns Acts
• Redstone Federal Credit Union: March Madness Internal Communications

Editing

• Bristol Myers Squibb: LIVING
• Smithsonian’s NMAAHC: Juneteenth: Senses of Freedom

Photography

• Bristol Myers Squibb: LIVING
• Springfield Clinic: Grow Your Career Photography

Print Design

• Martin County Office of Tourism & Marketing: Mood for Martin Campaign
• Notre Dame International: “The Fabric of a Global University” museum exhibit
• Springfield Clinic: Springfield Clinic’s EVP

The post Announcing Ragan’s 2023 Video, Visual & Virtual Awards finalists appeared first on PR Daily.

The 2023 Top Women in Marketing Awards celebrated the bold, innovative, visionary and exceptional women whose work on agency and brand campaigns leveraged content, data analytics and social media to drive inspiration, attention and results.

PR Daily hosted an awards luncheon on October 25th at New York City’s City Winery, where attendees gathered to celebrate their marketing strategies that amplified the efforts of their clients and organizations moving the profession forward.

“This year’s honorees demonstrate how marketers do so much more than sell on behalf of their brands and clients,” said Ragan CEO Diane Schwartz. “By elevating the position of the brands and products they work with, these women continue to push boundaries and capture attention with confidence and empathy.”

PR Daily congratulates this inspiring group of leaders.

Agency Leaders

Demar Anderson

Senior Vice President, Marketing + Business Development

Allison+Partners

Rachel Barek

CEO and Co-Founder

Said Differently

Jessica Becker

Managing Partner, US & Canada

Manifest

Kara Brown

Chief Executive Officer

LeadCoverage

Adrienne Cadena

CEO, Havas Street

Havas Formula

Abbie Griffith

U.S. Head of Operations, Health

Edelman

Kelly Higgins

Chief Marketing Officer

Doremus+Co

Katherine Hollar Barnard

Managing Partner and CEO

Firesign

Tatiana Lyons

Managing Director

Klick Health

Rebecca Nunez

Founder and CEO

The MRN Agency

Debra Pickett

Founder and Principal Consultant

Page 2 Communications

Laura Smith

Executive Vice President, Client Services

Racepoint Global

René Spellman

Chief Impact Officer

Obsidianworks

Sharon Tallach Vogelpohl

Agency Leader

MHP/Team SI

Donna Tobin

Global Chief Marketing & Communications Officer

DDB Worldwide

Heather Torreggiani

Founding Partner

The Scratch Collective

Gabrielle Zucker

Chief Executive Officer

KWT Global

Brand Marketers

Nicole R. Braley

Chief Marketing Officer

Inception Fertility

Lisa Campbell

Chief Marketing Officer

OneTrust

Jenn Carson

Director of Marketing

Krasdale Foods/ Alpha 1 Marketing

Maria Colón

Vice President, Marketing and Customer Experience NA

De’Longhi America

Erika Constantine

Associate Vice President, Marketing

Discover The Palm Beaches

Maggie Curry

VP Brand Marketing

Kendall-Jackson Winery

Aliah Davis-McHenry

Executive Director Corporate Marketing Corporate Communications

Bristol Myers Squibb

Jennifer Denton

Chief Marketing Officer

SHE Media

Sue Dietrich

Marketing Director

Stanley Brand

Jessica Dixon

Senior Vice President, Marketing and Communications

MIND 24-7

Angelina Franco

Director, Brand Communications U.S. and Global Moments

Mars Wrigley

Linda Goldstein

Chief Customer Experience and Marketing Officer

CSAA Insurance Group

Jenna Habayeb

Chief Marketing Officer

IPSY

Julie Hernandez

Vice President, Gout Marketing

Horizon Therapeutics

Kari Herrin

Senior Vice President, Brand Experience

Savannah College of Art and Design

LaQuita Howard

Marketing Manager

League of Women Voters

Helene Imperiale

Director of Corporate Social Responsibility and Call of Duty Endowment Marketing

Activision Blizzard/Call of Duty Endowment

Joy Jarrett

CMO

Guidehouse

Kathleen Kaag

SVP of Marketing

Loadsmart

Jill Kouri

Chief Marketing Officer

HCLTech

Lauren Mannetti

Vice President, Marketing

GNC

Lindsay Morgan

Chief Marketing Officer

Pizza Hut

Megan Newton

Senior Director of Brand Marketing and Digital Media

San Diego State University

Zahra Nurani

Vice President of Marketing Communications

Burger King

Kaylan Rexer

Chief Marketing Officer

Ilegal Mezcal

Kristin Russel

Chief Marketing Officer

symplr

Deborah Sabo

Senior Vice President of Marketing

Food Lion, LLC

Joanna Scholl

Senior Vice President Marketing, Branding and Digital Content

The 92nd Street Y, New York (92NY)

Julie Seman

Executive Vice President and Chief Marketing and Innovation Officer

Primerica

Alison Urmini

VP Marketing

Jackson Family Wines

Maya Wasserman

Head of Marketing, Home Entertainment and Sound

Sony Electronics

Amber White

Global VP of Marketing

Phillips Connect

Stefanie Zambelli

Director, Marketing

Applebee’s Grill + Bar

Content Marketers

Marissa Beck

Senior Director, Brand and Content, North America

Mars

Sue Burkett

Strategic Marketing Leader

Owens Corning

Barrie Gruner

Executive Vice President, Marketing and Publicity

Hulu

Lainey Johnson

Americas Head of Brand and Media

EY

Sarah Ledger

Assistant Vice President – Marketing and Communications

Cambridge Investment Research, Inc.

Sheila Sarkozi

Partner Marketing Manager

RepairPal

Kelly Warkentien

Senior Creative Director

Merrell

Erin Weir

Executive Vice President, Marketing Strategy, ABC & General Entertainment

The Walt Disney Company

Data/Analytics Leaders

Leslie Alore

Global Vice President of Growth Marketing

Ivanti

Melissa Hendricks

CMO

Verisk

Melissa Watson

Vice President of Marketing Data Platforms and Analytics

Providence

Product Marketers

Diana Chan

Chief Marketing Officer

MOLLI Surgical

Corinna Fulton

Vice President, Solutions Marketing

Ivanti

Rachelle Graham

Vice President Marketing/Communications

UPMC Health Plan

Meagan Keane

Director of Product Marketing

Adobe

Elizabeth Magill

VP, Marketing

Cyara

Social Media Marketers

Alejandra Caceres

Director of Social Media

Crumbl Cookies

Beril Gutierrez

Director, Social Media & Content

Discover The Palm Beaches

Jennifer McDonnell

Vice President, Content & Social Media

Reshift Media

Sharifah Niles-Lane

SVP, Head of Enterprise Social Media and Content Strategy

Citizens

Alana Visconti

Director, Social Media, Listings

Nasdaq

Jamie Whalen

Director, Social Media

Ivanti

Team Leaders

Elizabeth Delhagen

Global Head of Communications & Events

Samsung Electronics

Jane Crowley Griffin

Regional Vice President, Marketing Communications

Trinity Health

Marnie Mitchell Keogh

Senior Vice President, Marketing

Magellan Health

Kristi Melani

CMO & GTM Strategy

Telesign

Sukhmani Mohta

Chief Marketing Officer, Display Division

Samsung Electronics America

Erica Morgenstern

Chief Marketing Officer

Virgin Pulse

Kathy Parker

President & Global Chief Marketing Officer

Bacardi – PATRÓN Tequila & Grey Goose Vodka

Ashley Pollard

Senior Director, Marketing and Communications

Ascension

Jennifer Renaud

Chief Marketing Officer

Masonite

Melanie Siewert

Chief Marketing Officer

LHH

Rhonda Sloan

Global Head of Sales & Marketing

AIG Travel

Caryn Stancik

Chief Communications & Marketing Officer

Cook County Health

Shoma Thomas

Chief Marketing Officer

WellSky

Katie Townsend

SVP Marketing and Communications

Seattle Kraken

Sarah Wise

Vice President, Brand and Creative Services

AmeriLife

Lisa Wolleon

Executive Vice President

Coyne PR

Tech/Digital Marketers

April Augustine

Director of Marketing

Gaming Laboratories International (GLI)

Shweta Ponnappa

Chief Marketing and Digital Experience Officer

Providence

Marketers to Watch (Age 30 and Under)

Ashley DeJonge

Digital Marketing Associate

Riddell

Sabiha Gire

Assistant Vice President Creative Services

Outreach Strategists

Gia Lee

Co-Founder

NinetyEight

Vanessa Mbonu

Vice President, Digital Marketing and Communications

NAACP

Kerry Mullen

Vice President

Vested

Abby Nelson

Senior Marketing and Communications Specialist

Ascension

Maeli Niebles

Senior Digital Marketing Manager

Native Roots Cannabis Co.

PR Daily congratulates all the honorees! For more information about their efforts, check out their full profiles here.

The post PR Daily honors the 2023 Top Women in Marketing in New York: list of honorees appeared first on PR Daily.

Ragan has revealed its inaugural class of Game Changers, leaders nominated by a council of communications leaders and carefully selected by our editorial team as emblems of innovation in the industry. The leaders will be honored during Ragan’s Communications Week in a dedicated ceremony at our Future of Communications Conference in Austin from Nov. 6th–8th.

These distinguished communications leaders are recognized for their remarkable contributions, visionary initiatives and unwavering commitment to driving impactful outcomes within their respective organizations and beyond. Along the way, they have deftly redefined the way we face, prepare for and respond to today’s most pressing and complex challenges.

The Game Changers represent a diverse spectrum of expertise, operating at the forefront of multiple functions including HR, digital marketing, design and beyond. Their collective efforts continue to elevate the realm of communications by pioneering solutions and embracing cutting-edge technologies, ultimately fostering enduring and positive change for both internal and external stakeholders.

Ragan extends our heartfelt congratulations to the 2023 Game Changers, each of whom has showcased remarkable dedication to advancing the field of communications. They have demonstrated their commitment to revolutionizing the profession and leading us into the future.

Following the awards ceremony at Ragan’s Future of Communications Conference, several members of the class will also participate in panel discussions, sharing their experience and expertise with our attendees.

The 2023 Game Changers are:

Angie Hu

Vice President Communications

Synchrony

Christina Magrini

Vice President of Corporate Communications

Forbes

Damon Jones

Chief Communications Officer

Procter & Gamble

Halley Knigge

Director, Co-op Communications

REI

Lou Dubois

Senior Director, Content, Creative, HD Story Labs and Home Depot TV

Home Depot

Michael Kaye

Head of Brand Marketing and Communications, Archer and Global Director of Brand Marketing and Communications

OKCupid

Sarah Alspach

Senior Vice President, External Affairs

bluebird bio

Stephanie Lowenthal

Global Head of Communications

Builder.ai

Tiph Turpin

Global Vice President of Employee Communications

Expedia Group

Billy Rielly

Senior Vice President, Head of Public Affairs

Consumer Bankers Association

Veleisa Patton Burrell

Senior Vice President

FleishmanHillard Dallas

Mariella Kapsaskis

Head of Corporate Communications

BMW of North America

Felicia Salazar

Deputy Director of Communications

U.S. Department of the Interior

Marc Johnson

Vice President, Corporate Communications

Meta

Kelly Williamson

President, North America

APCO Worldwide

Morgan Painter-Effron

Vice President, Corporate Communications

NBCUniversal

Congratulations to the 2023 Game Changers for their outstanding contributions to the field of communications.

Meet many of these luminaries at Ragan’s Future of Communications Conference in Austin, Texas.

The post Introducing Ragan’s 2023 Game Changers, communicators who are leading the way forward appeared first on PR Daily.

Social media and digital communications work can be thankless tasks. You work hard behind the scenes to stay up-to-date on trends, come up with innovative ideas and move fast.

This is your chance to step into the spotlight and take a bow.

PR Daily’s Social Media & Digital Awards recognize the brightest minds and sharpest campaigns, with categories ranging from  Best Social Media Campaign to Most Innovative Digital Strategy,. Finalists and winners not only earn a stylish trophy, they also get unparalleled networking opportunities and a way to boost your profile during a live awards event in 2024.

Visit our submission page and follow the instructions to enter your project. Don’t forget to share your success stories, metrics, assets and visuals that showcase your digital prowess. The deadline for entries is Friday, January 19, 2024.

The post Get the recognition you deserve: Enter PR Daily’s Social Media & Digital Awards today appeared first on PR Daily.

PR Daily’s 2023 Nonprofit Awards celebrated the people, teams and organizations whose work built awareness and drove results for important causes.

PR Daily hosted an awards luncheon on Sept. 28th at New York City’s Yale Club, where attendees gathered to celebrate the storytelling strategies that amplified the efforts of their clients and organizations while fostering meaningful impact.

“This year’s PR Daily Nonprofit Awards finalists demonstrate how communicators can drive change by telling and amplifying the stories of real people facing real issues,” said Ragan CEO Diane Schwartz. “By amplifying the work of the  and causes they represent, these winners grant visibility to each nonprofit’s purpose and make the work resonate with  diverse communities across the globe.”

PR Daily congratulates this inspiring group of leaders.

Grand Prize

Corporate/Nonprofit Partnership of the Year

Wounded Warrior Project: Combat Stigma

Allbirds & Amazon Watch: Keep the Amazon Prime

Nicor Gas: Shield of Caring

SourceCode Communications: Diversity Marketing Consortium

Nonprofit Communications Campaign of the Year

Stop AAPI Hate: No Place For Hate

Allbirds & Amazon Watch: Keep the Amazon Prime

Brodeur Partners: Returning to the Boston Marathon® Course

CableLabs and Comprise: 10G Challenge 2022

Fine Arts Museums of San Francisco: Kehinde Wiley: An Archaeology of Silence

Raise Your Hand Texas: Measure What Matters

Understood.org: Understood.org Asks Parents to Be the Reason Neurodivergent Kids Thrive

Youth Resilience Activity USAID ACDI/VOCA: Youth Communication and Innovation Lab

Nonprofit Communications Professional of the Year

Nick Ragone: Ascension

Allyson Jones: National Black Child Development Institute

Heather Morgan: Children’s Home Society of Florida

Rachael Uriarte: The Archer School For Girls

Nonprofit Communications Team of the Year

World Food Program USA: Communications and Marketing Team

Chesapeake Regional Healthcare: Marketing Team

Children’s Home Society of Florida: CHS Communications, Marketing and Engagement Team

City of Hope Orange County: City of Hope Orange County marketing and communications

The Archer School For Girls: Archer School for Girls x Teen Vogue: Teen Vogue Summit 2022

Campaigns and Communication

Advocacy or Awareness Campaign

Stop AAPI Hate: No Place For Hate

Understood.org: Understood.org Asks Parents to Be the Reason Neurodivergent Kids Thrive

4media group: Too Young for This

AARP California: Supporting Family Caregivers is Worth the Cost

Association of Legal Aid Plans of Canada: Duty Counsel Day

Barbara Sinatra Children’s Center: Overcame: Art of the Abused Child

Corazon Latino Inc.: Fighting COVID-19 a ONE Health Approach

Denterlein: Yes on 2

Hager Sharp: CDC’s Excessive Alcohol Campaign

Inova: Safe@Inova – Workplace Safety Awareness Campaign

National Foundation for Infectious Diseases (NFID): RSV in Focus

Raise Your Hand Texas: Measure What Matters

Branding or Rebranding Campaign

Northeastern University: Northeastern Global News

Bryson Gillette: Native Forward Scholars Fund Rebranding Campaign

Ventura County Fire Department: Ventura County Fire Department Rebranding

Community-Nonprofit Partnership

Community Legal Services: Hurricane Ian Disaster Response

GENYOUth: Mission 57: End Student Hunger

Blue Cares: We Care Kit

National Endowment for Financial Education: National Endowment for Financial Education Announces Strategic Partnership Pilot Program

Corporate-Nonprofit Partnership

Samsung & DonorsChoose: Samsung Solve for Tomorrow

Corazón Latino: Win by Serving

Nespresso x The Ali Forney Center: Nespresso x The Ali Forney Center

Reporters Committee for Freedom of the Press: ProJourn

Diversity, Equity and Inclusion Communications

Fine Arts Museums of San Francisco: Kehinde Wiley: An Archaeology of Silence

Aspire Indiana Health: Aspire Indiana Health – DEI

Corazon Latino Inc.: JEDI

Goodwill of North Georgia: Goodwill of North Georgia’s Diversity, Equity and Inclusion Efforts

TEXAS YES: Noisy Trumpet Digital and Public Relations

The American Academy of Orthopaedic Surgeons: AAOS IDEA GRANT PROGRAM – Inspiring Diversity, Equity, and Access

Email Marketing Campaign 

AARP California: Supporting Family Caregivers is Worth the Cost

Completely KIDS: Completely KIDS Email Marketing Campaign

Event PR and Marketing

BRG Communications: ADA’s 82nd Scientific Sessions: Championing Diabetes Science

919 Marketing: Diapers to Dorms Dash Campaign

Brodeur Partners: Returning to the Boston Marathon® Course

Completely KIDS: Pinot, Pigs and Pours PR and Marketing Campaign

Gaylord Specialty Healthcare: Gaylord Gauntlet 5K Trail and Obstacle Run

HIROC: HIROC Hackathon

The Archer School For Girls: Archer School for Girls x Teen Vogue: Teen Vogue Summit 2022

The Castle Group: Embrace Boston

Fundraising Campaign

Northwell Health Foundation: Northwell Health Foundation Campaign Extension

Franco: The Salvation Army Great Lakes Division’s 2022 Celebrity Bell Ring Weekend

Red Havas: RBG for SOS

Global Communications Campaign

U.S. Soybean Export Council (USSEC): Promoting the U.S. Soy Sustainability Assurance Protocol (SSAP) 4x Transferable Certificates Around the Globe

WWF: TX2 Campaign

Innovation in Nonprofit Communications

American Society of Clinical Oncology (ASCO): ASCO Featured Voices

Bellevue University: Tuesday Takeaways

The Archer School For Girls: Archer School for Girls x Teen Vogue: Teen Vogue Summit 2022

Youth Resilience Activity USAID ACDI/VOCA: Youth Communication and Innovation Lab

Marketing Campaign

The Call of Duty Endowment: #CODVeteruns100K

4media group: Too Young for This

Jefferson Health: Don’t Delay Your Care

Renown Health: Recruitment & Retention at Renown Health

San Francisco Foundation: Celebrating 75 Years of Social Justice in the Bay Area: San Francisco Foundation

Media Relations Campaign

Brodeur Partners: Returning to the Boston Marathon® Course

TEAM LEWIS: Team LEWIS Drives National Media Awareness for Rady Children’s Hospital

Allen & Gerritsen: From local hero to national inspiration: Cancer survivor and Penn State student Tucker Haas gives back

Children’s Health: Children’s Health Supports Superhero Patients with Cape Day Campaign

Greater Phoenix Economic Council: Nonprofit Media Relations Campaign – National Media Branding

The American Academy of OrthopedicSurgeons : Experience It! AAOS 2023 Annual Meeting Media Program

The Home Depot Foundation with Big Red Rooster, MSL, PullSpark and Sunshine Sachs Morgan & Lylis: Operation Surprise 2022

Winuk Communications, Inc.: The 9/11 Community’s Campaign to Combat Saudi Arabia’s Sportswashing Tactics

PR Campaign

M-Squared Public Relations: Atlanta’s ‘Pretty Girl’ Going The Extra Mile: M-Squared Public Relations harnesses Keri Hilson’s platform to raise awareness for Meals On Wheels Atlanta

Aspire Indiana Health: Aspire Indiana Health – shoestring

Understood.org: Understood.org Asks Parents to Be the Reason Neurodivergent Kids Thrive

Public Affairs Campaign

FleishmanHillard and AARP: The Fight for Fair Rx Prices

College of American Pathologists: Multi-Channel Public Affairs Campaign to Drive Awareness of the CAP’s 2022 Priority to Advocate to Reduce Health Disparities

Denterlein: Yes on 2

Social Media Campaign

Children’s Health: Children’s Health Launches Social Media Strategy to Generate Awareness for Pediatric Cancer and Sickle Cell Disease

BoardroomPR: JAFCO Social Media Campaign

ERA Coalition: Elect Equality

Getty (J. Paul Getty Trust): Medieval Tymes

Learning Forward: Content curation – Professional learning for tired teachers – Ariel Durham

National Board of Osteopathic Medical Examiners: How DO You Love Yourself?

Visual Storytelling

Northeastern University: Northeastern University TikTok

AHIP: Health in Motion

FOUR PAWS International: Pets of War: Supporting Animals Impacted by the War in Ukraine

Fund for Women’s Equality: Equal Voice Equal Vote

Megaworld Foundation, Inc.: Creating Change, Transforming Lives: Megaworld Foundation’s Official Video

TEAM LEWIS x TEAM LEWIS Foundation: TEAM LEWIS Foundation: Connecting Communities through Creativity

TEAM LEWIS: TEAM LEWIS Showcases the Heart of Rady Children’s Hospital Through Video

Veritiv: Veritiv Designed the 2023 Cookie Rally box to introduce the new Raspberry Rally Cookie for Girl Scouts of Greater Atlanta

Communications Assets

Annual Report

Aspire Indiana Health: Aspire Indiana Health – Annual Report

Ares Charitable Foundation: Transformative Philanthropy in Action: 2022 Impact Report

Kean University Foundation: Kean University Foundation

Digital Content

Metropolitan State University of Denver: RED reboot

Truth Initiative®: While You Were Streaming: Tobacco’s Starring Role

Completely KIDS: Completely KIDS Circles eNewsletter

Kean University Foundation: Kean University Foundation

Megaworld Foundation, Inc.: A Silver Lining for Many Filipinos

National Automobile Dealers Association: NADA Website

The Cleveland Clinic: The Power of Every One Centennial Campaign Digital Impact Report

Podcast

Understood.org: Understood.org’s ADHD Aha! Podcast

AHIP: The Next Big Thing in Health

Association of State and Territorial Health Officials (ASTHO): Public Health Review Morning Edition

HIROC: HIROC Healthcare Change Makers Podcast

National League for Nursing: NLN Nursing EDge Unscripted Podcast

Stanford Seed: Grit & Growth

The Conference Board: CEO Perspectives

Print Publication

The Cleveland Clinic Foundation: Little Book of Big Impact 2022 | Mission: Possible

Cape Fear Valley Health: Making Rounds Magazine

Hudson Headwaters Health Network: Hudson Headwaters Health magazine

Milken Institute: Power of Ideas

South Bay Cities Council of Governments: South Bay Watch

The Cleveland Clinic Foundation: Cleveland Clinic Magazine | The Innovation Issue (Fall 2022)

Video

Comsint / Appalachian Mountain Club: Appalachian Mountain Club: Shining Light on the Night Sky

Caption Design: Social Determinants of Health Video Series for The Dalio Center for Health Justice at NewYork-Presbyterian

Getty (J. Paul Getty Trust): Medieval Tymes

Hager Sharp: CDC’s Excessive Alcohol Campaign

Northeastern University: Northeastern University TikTok

TEAM LEWIS x TEAM LEWIS Foundation: TEAM LEWIS Foundation: Connecting Communities through Creativity

TEAM LEWIS: TEAM LEWIS Showcases the Heart of Rady Children’s Hospital Through Video

Understood.org: Understood.org Asks Parents to Be the Reason Neurodivergent Kids Thrive

Website

Northeastern University: Northeastern Global News

Community Legal Services: Hurricane Ian Disaster Response

National Automobile Dealers Association: NADA Website

Understood.org: Understood.org’s Website

For more information on our winners, check out their profiles here.

The post See all winners of PR Daily’s 2023 Nonprofit Awards appeared first on PR Daily.

The 2023 CSR & Diversity Awards celebrated an impressive group of communicators and campaigns who prioritized allyship with their communities, put equity at the forefront of their hiring practices, launched unprecedented partnerships and alliances with other organizations, and much more.

Ragan Communications hosted an awards luncheon on Sept. 28th at New York City’s Yale Club, where attendees gathered to celebrate the inclusive campaigns that made a substantial impact on communities that have long been underrepresented.

“This year’s Ragan’s CSR & Diversity Awards finalists demonstrate how communicators are not only telling stories about their DE&I progress, but setting strategy across functions that generate real change and accountability across industries,” says Ragan CEO Diane Schwartz. “We are honored to shine a spotlight on their substantial and meaningful achievements.”

Ragan congratulates this inspiring group of leaders.

CSR & ESG Categories

CSR & ESG Business Practices

Employee Volunteer/Community Relations Program

Mars Food: Ben’s Original Commitment to Purpose and Inclusive Opportunities

ChenMed: Immokalee Mission Trip

Encore Capital Group: Encore Connected Week

Ernst & Young LLP: EY Ripples, The Americas

Honeywell: Honeywell Global Volunteering Month

Milhouse Engineering and Construction, Inc.: Milhouse Charities

Otis Worldwide: Made to Move Communities

VyStar Credit Union: Good is everywhere Celebration

Environmental Stewardship

MérieuxNutriSciences: Reuse of styrofoam boxes (environmental samples transport process)

IPSY: IPSY Impact

Merchants Fleet: Doing Well, By Doing Good at Merchants Fleet

CSR Campaign

Primrose Schools: Caring and Giving

AAA Club Alliance: Stepping Up for Hunger

ESPN: Fifty/50

Otis Worldwide: Made to Move Communities

CSR or ESG Event (Virtual or In Person)

IKEA and APCO Worldwide: Sparking Action Through Collaboration at ONE HOME, ONE PLANET U.S.

Geisinger: 2022 Bloomsburg Fair – Event Activation

Konica Minolta Business Solutions U.S.A., Inc.: Konica Minolta / Arbor Day Foundation Trade Show Activation

TechnipFMC: BOLD STEM Day

Ubisoft: Ubisoft Forward 2022 – Most Accessible Event in Video Game Industry History

Vertex Pharmaceuticals: Vertex’s Global Day of Service

Employee Engagement Campaign

Mastercard: Mastercard’s Copa América Femenina Employee Campaign

American Institutes for Research (AIR): AIR’s “Sharing the Warmth of Home” Giving Tuesday Campaign

Ascension: ABIDE

Merchants Fleet: Doing Well, By Doing Good at Merchants Fleet

Meteorite: Health Action Alliance, Boost Up for Winter

Milk and Honey PR: Milk and Honey PR

ESG Campaign

PepsiCo Foundation: PepsiCo Foundation’s Food for Good

Consolidated Asset Management Services (CAMS): CAMS ESG Initiatives & Reporting

PR Campaign

Mars Food: Ben’s Original Commitment to Purpose and Inclusive Opportunities

PepsiCo, Inc. (PepsiCo Juntos Crecemos): PepsiCo Juntos Crecemos x Super Bowl 2023

Primrose Schools: National Day of Belongingness

Sparkling Ice: Cheers to You Town Beautification Campaign

Report (CSR, DEI and/or ESG – Print or Digital) 

Cisco Systems, Inc.: Purpose Personified: 2022 Cisco Purpose Report

The Kroger Co.: The Kroger Co.’s 2022 ESG Report

American Express: ESG Report 2021-2022

Aurora Organic Dairy: 2022 Corporate Sustainability Report

McDonald’s: John Avila/Avila Creative

Petco: ESG Website

Science Applications International Corporation: 2022 SAIC Corporate Responsibility Report

Social Media Campaign

T-Mobile: Game of Phones

Children’s Health: Children’s Health Launches Social Media Strategy to Generate Awareness for Pediatric Cancer and Sickle Cell Disease

Video

Megaworld Foundation, Inc.: Creating Change, Transforming Lives: Megaworld Foundation’s Official Video

Mastercard: What happens when the ball starts rolling? Video

CSR & ESG Social Impact

Cause Advocacy Campaign

Call of Duty Endowment: #CODVeteruns100K

Barbara Sinatra Children Center: BSCC x HangarFour – Overcame: Art of the Abused Child

Nicor Gas: Pembroke Township: Building Trust, Fueling Growth and Empowering Communities

The Jed Foundation: Government Affairs and Advocacy

Walgreens Boots Alliance: Expressions Challenge

Corporate-Community or Nonprofit Partnership

DonorsChoose: Panda Restaurant Group & DonorsChoose

Commercial Transport Academy: Women Inspiring Women to Lead in Transport

NRG Energy: NRG partnership with Texan by Nature

Pfizer and the International Trachoma Initiative: International Trachoma Initiative and Pfizer Partnership to Eliminate Trachoma

Trellix: Soulful Work

U-Haul International: U-Haul & Humble Design Partnership

Education or Scholarship Program

Samsung Electronics America: Samsung Solve for Tomorrow national STEM competition

Lockheed Martin: Lockheed Martin STEM and Vocational Scholarship Program

Otis Worldwide: Made to Move Communities

Sallie Mae: National Scholarship Month

Shop LC: The Fashion Collective

Transitions: Transitions and Black EyeCare Perspective HBCU Light Intelligent Tour

Global CSR Initiative

Barclays and Unreasonable Group: Unreasonable Impact

TEAM LEWIS Foundation: Boosting Culture by Giving Back: TEAM LEWIS Foundation Supports Over 1,000 Global Causes

Global ESG Initiative

Henry Schein: Practice Green

Pfizer: Pfizer’s Refugee Leadership Initiative

Philanthropic Initiatives

Macy’s, Inc.: Mission Every One

Science Applications International Corporation: SAIC’s Hunger Action Month Giving Campaign

Public Health or Safety Initiative

Medela: Medela Launches #MomsUnite4Milk to Support Families Impacted by the Formula & Human Milk Shortages

Geisinger: ZING543210

N-Touch Strategies: Proven Strategies for Responding to a Public Health Crisis

DE&I Categories

Allyship

Food Bank for New York City: Woman to Woman

Diversity Marketing Consortium: Driving Growth of Diverse-Led Start Ups Through Pro Bono Work and Industry Engagement

Community Relations

Genentech: Reclaiming the Double Take to Challenge Disability Stereotypes

Red Havas: Curiosity Cube Ignites Passion in STEM in Communities Around the World

Rudd Resources: Invested in Chatham, Invested in You

VyStar Credit Union: Everyday Heroes Mortgage Program

Cultural Celebration or Event

Houston First Corporation: HFC celebrates Hispanic Heritage Month 2023 – Internal

Discover The Palm Beaches: Love The Palm Beaches LGBTQ+ Pride

DKC Public Relations: Hispanic/ Latinx Month Celebration

Diversity, Equity and Inclusion Commitment

Bell: Bell Internal Communications

Casey Family Programs: Investing in equity

Cisco Systems, Inc.: Cisco Global Communications Innovative DE&I Engagement

Flint and Genesee Group: Flint & Genesee Economic Alliance – Your hub for starting and growing your business in Flint & Genesee

IEA – Infrastructure and Energy Alternatives, Inc.: IEA Marketing and Communications team

Inogen: Fresh Air @ Inogen

Mars Food: Ben’s Original Commitment to Purpose and Inclusive Opportunities

Mastercard: Mastercard’s Copa América Femenina Employee Campaign

Philip Morris International: Inclusive Future

Trellix: Soulful Work

Vera Bradley, Inc.: Project Quilt

Wolverine Worldwide: DE&I Commitment and Strategy at Wolverine Worldwide

Employee Resource Groups

Ellucian: Cultivating an inclusive culture at Ellucian through 11 robust Employee Resource Groups

Haleon: U.S. Employee Resource Groups

Henry Schein, Inc.: Employee Resource Groups

Science Applications International Corporation: SAIC’s Employee Resource Groups

Employer Branding

IEA – Infrastructure and Energy Alternatives, Inc.: IEA Marketing and Communications team

Children’s Health: The Children’s Health Difference

Event (Virtual or Live)

Genentech: Reclaiming the Double Take to Challenge Disability Stereotypes

Mastercard: Internal Launch Event of the Copa América Femenina Sponsorship

SHE Media: SHE Media Meaningful Marketplace at LA3C

Executive Thought Leadership Initiatives

Philip Morris International: Inclusive Future

Trellix: Soulful Work

Global Diversity, Equity and Inclusion Commitment

Alorica Inc.: Alorica’s Global DEI Commitment

Discover The Palm Beaches: Diversity, Equity and Inclusion Commitment

Mastercard: Mastercard’s Copa América Femenina Employee Campaign

Industry Partnerships/Alliances

Trellix: Soulful Work

The Aerospace Corporation: Space Workforce 2030

Media Relations

Genentech: Reclaiming the Double Take to Challenge Disability Stereotypes

Kimball Hughes Public Relations: Kimball Hughes PR and IICF DE&I Campaign 2022

Training

City of Brownsville: Leading with Purpose Program

Haleon: Building inclusive leadership skills

Henry Schein, Inc.: The Role of ‘I’ in D&I and Inclusion Starts with ‘I’

TRSA: DEI Safe Space Series

People and Teams

Agency

Syneos Health Communications: Syneos Health® SMA Helps Challenge Disability Stereotypes with First-of-its-Kind Fashion Show

Pace: Pace

Yulu Public Relations: Yulu Public Relations

Executive of the Year

Stanley Bergman: Henry Schein, Inc.

Silke Muenster: Philip Morris International

Dr. Karen P. West: American Dental Education Association

Professional of the Year

Katharine Jensen: Vertex Pharmaceuticals, Head of Corporate Responsibility

Jackie Dacanay: Fairmont San Francisco

Natasha O’dell Archer: Golin

Adam Pryor: Genentech

Sirajah Raheem: MiQ

Congrats to all the honorees for 2023!

For more information on our winners, check out their profiles here.

The post Celebrating the winners of Ragan’s 2023 CSR & Diversity Awards: List of winners appeared first on PR Daily.

A strong workplace culture can substantially impact an era when reputation is everything.  Communications teams and agencies are increasingly vital in business strategy and reputation management. That’s why Ragan’s Top Place to Work in Communications adds credibility and trust to your brand.

“Ragan is excited to showcase the workplaces and communications departments that promote communications excellence,” said Brendan Gannon, senior marketing manager of Ragan’s Awards programs. “We cannot wait to learn more about the companies, organizations and agencies where communicators can thrive, and communications play a key role in the success of their business.”

Participating in Ragan’s awards program allows you to benchmark your communications department or agency against the best in the field. It offers valuable insights into your strengths and areas for improvement, helping you refine your strategies and practices. It shines a spotlight on your organization’s exceptional qualities, from effective onboarding and training programs to outstanding benefits and unique workplace experiences. Join the list of past honorees like Audible, Hotwire, ING, Merit America, Canidae and many more.

Being named a Top Places to Work in Communications honoree may also come with intangible benefits to an organization as the distinction elevates its appeal to top-tier talent. Prospective employees are drawn to companies with a proven track record of fostering a purposeful and productive workplace culture. Not only could you attract top talent, but your organization might enjoy higher employee satisfaction — retaining existing employees and reducing turnover costs. Show the world why your organization is the place to be.

In addition to recognition, winners receive a trophy to proudly display, a digital banner for their online presence, an editorial feature highlighting their organization’s success and recognition at a live event in 2024. Their logo will also be prominently featured on Ragan and PR Daily’s Job Board, further boosting their visibility.

Don’t miss the chance to showcase your organization as a premier workplace for communicators. The deadline to enter is Sept. 22, 2023, so enter today!

The post What it takes to become one of the Top Places to Work in Communications appeared first on PR Daily.

PR Daily’s Top Women in Marketing recognizes the trailblazing achievements of the women who have raised the bar for the rest of the marketing world, developing high-performance, relentlessly creative work across advertising and marketing.

Today, we are delighted to announce our 2023 class.

These women develop innovative and impactful creative work, pioneer high-performance strategies for brands, agencies and organizations, and pave the way for other women and underrepresented communities to take up the torch and join in. PR Daily’s 2023 Top Women in Marketing have leveraged their networks, influence and experience to solve today’s most pressing challenges, reach new audiences and empower those whose voices often go unheard.

From top communications leads at agencies to analytics aces, these women have demonstrated the ability to unlock new opportunities and generate impact across diverse domains through cutting-edge tactics and tools. They are leaders, mentors and champions — and the driving force behind positive change in the marketing landscape. We proudly honor their work and accomplishments.

Read on for the full list of 2023 inductees and click here to learn how you can join us for a special awards ceremony on Oct. 26, 2023.

Congratulations to PR Daily’s 2023 Top Women in Marketing

Agency Leaders

Demar Anderson, Senior Vice President, Marketing + Business Development, Allison+Partners

Rachel Barek, CEO and Co-Founder, Said Differently

Kelly Higgins, Chief Marketing Officer, Doremus+Co

Jessica Becker, Managing Partner, US & Canada, Manifest

Kara Brown, Chief Executive Officer, LeadCoverage

Adrienne Cadena, CEO, Havas Street, Havas Formula

Abbie Griffith, U.S. Head of Operations, Health, Edelman

Katherine Hollar Barnard, Managing Partner and CEO, Firesign Marketing

Tatiana Lyons, Managing Director, Klick Health

Rebecca Nunez, CEO, The MRN Agency

Debra Pickett, Founder and Principal Consultant, Page 2 Communications

Laura Smith, Executive Vice President, Client Services, Racepoint Global

René Spellman, Chief Impact Officer, Obsidianworks

Sharon Tallach Vogelpohl, President & CEO, MHP/Team SI

Donna Tobin, Global Chief Marketing & Communications Officer, DDB Worldwide

Heather Torreggiani, Founding Partner, The Scratch Collective

Gabrielle Zucker, Chief Executive Officer, KWT Global

Brand Marketers

Nicole R. Braley, Chief Marketing Officer, Inception Fertility

Lisa Campbell, Chief Marketing Officer, OneTrust

Jenn Carson, Manager, Social Media & Digital Marketing, Krasdale Foods/ Alpha 1 Marketing

Maria Colon, Vice President, Marketing and Customer Experience, De’Longhi America

Erika Constantine, Associate Vice President, Marketing, Discover The Palm Beaches

Maggie Curry, VP Brand Marketing, Kendall-Jackson Winery

Aliah Davis-McHenry, Executive Director Corporate Marketing Corporate Communications, Bristol Myers Squibb

Jennifer Denton, Chief Marketing Officer, SHE Media

Sue Dietrich, Marketing Director, Stanley Brand

Jessica Dixon, Senior Vice President, Marketing and Communications, MIND 24-7

Angelina Franco, Director, Brand Communications U.S. and Global Moments, Mars Wrigley

Linda Goldstein, Chief Marketing Officer, CSAA Insurance Group

Jenna Habayeb, Chief Marketing Officer, IPSY

Julie Hernandez, Vice President, Gout Marketing, Horizon Therapeutics

Kari Herrin, Senior Vice President, Brand Experience, Savannah College of Art and Design

LaQuita Howard, Marketing Manager, League of Women Voters

Helene Imperiale, Director of Corporate Social Responsibility and Call of Duty Endowment Marketing, Activision Blizzard/Call of Duty Endowment

Joy Jarrett, CMO, Guidehouse

Kathleen Kaag, SVP of Marketing, Loadsmart

Jill Kouri, Chief Marketing Officer, HCLTech

Lauren Mannetti, Vice President, Marketing, GNC

Lindsay Morgan, Chief Marketing Officer, Pizza Hut

Megan Newton, Senior Director of Brand Marketing and Digital Media, San Diego State University

Zahra Nurani, Vice President of Marketing Communications, Burger King

Kaylan Rexer, Chief Marketing Officer, Ilegal Mezcal

Kristin Russel, Chief Marketing Officer, symplr

Deborah Sabo, Senior Vice President of Marketing, Food Lion, LLC

Joanna Scholl, Senior Vice President Marketing, Branding and Digital Content, The 92nd Street Y, New York (92NY)

Julie Seman, Executive Vice President and Chief Marketing and Innovation Officer, Primerica

Alison Urmini, VP Marketing, Jackson Family Wines

Maya Wasserman, Head of Marketing, Home Entertainment and Sound, Sony Electronics, Sony Electronics

Amber White, VP of Marketing, Phillips Connect

Stefanie Zambelli, Director of Marketing, Applebee’s Grill + Bar

Content Marketers

Marissa Beck, Senior Director, Brand and Content, North America, Mars

Sue Burkett, Strategic Marketing Leader, Owens Corning

Barrie Gruner, Executive Vice President, Marketing and Publicity, Hulu Originals, Hulu

Lainey Johnson, Americas Head of Brand and Media, EY

Sarah Ledger, Assistant Vice President – Marketing and Communications, Cambridge Investment Research, Inc.

Sheila Sarkozi Stevens, Partner Marketing Manager, RepairPal

Kelly Warkentien, Senior Creative Director, Merrell

Erin Weir, Executive Vice President, Marketing Strategy, ABC & General Entertainment, The Walt Disney Company

Data/Analytics Leaders

Leslie Alore, Global Vice President of Growth Marketing, Ivanti

Melissa Hendricks, CMO, Verisk

Melissa Watson, Vice President of Marketing Data Platforms and Analytics, Providence

Marketers to Watch (Age 30 and Under)

Ashley DeJonge, Digital Marketing Associate, Riddell

Sabiha Gire, Assistant Vice President Creative Services, Outreach Strategists

Gia Lee, Co-Founder, NinetyEight

Vanessa Mbonu, Vice President, Digital Marketing and Communications, NAACP

Kerry Mullen, Vice President, Vested

Abby Nelson, Senior Marketing and Communications Specialist, Ascension

Maeli Niebles, Senior Digital Marketing Manager, Native Roots Cannabis Co.

Product Marketers

Diana Chan, Chief Marketing Officer, MOLLI Surgical

Corinna Fulton, Vice President, Solutions Marketing, Ivanti

Rachelle Graham, Vice President Marketing/Communications, UPMC Health Plan

Meagan Keane, Director of Product Marketing, Adobe

Elizabeth Magill, VP, Marketing, Cyara

Social Media Marketers

Alejandra Caceres, Director of Social Media, Crumbl Cookies

Beril Gutierrez, Director, Social Media & Content, Discover The Palm Beaches

Jennifer McDonnell, Vice President, Content & Social Media, Reshift Media

Sharifah Niles-Lane, SVP, Head of Enterprise Social Media and Content Strategy, Citizens

Alana Visconti, Director, Social Media, Listings, Nasdaq

Jamie Whalen, Director, Social Media, Ivanti

Team Leaders

Elizabeth Delhagen, Global Head of Communications & Events, Samsung Electronics

Jane Griffin, Regional Vice President, Marketing & Communications, Trinity Health

Marnie Mitchell Keogh, Senior Vice President, Marketing, Magellan Health

Kristi Melani, CMO & GTM Strategy, Telesign

Sukhmani Mohta, Chief Marketing Officer, Display Division, Samsung Electronics America

Erica Morgenstern, Chief Marketing Officer, Virgin Pulse

Kathy Parker, President & Global Chief Marketing Officer, Bacardi – PATRÓN Tequila & Grey Goose Vodka

Ashley Pollard, Senior Director, Marketing and Communications, Ascension

Jennifer Renaud, Chief Marketing Officer, Masonite

Melanie Siewert, Chief Marketing Officer, CellPoint Digital

Rhonda Sloan, Global Head of Sales & Marketing, AIG Travel

Caryn Stancik, Chief Communications & Marketing Officer, Cook County Health

Shoma Thomas, Chief Marketing Officer, WellSky

Katie Townsend, SVP Marketing and Communications, Seattle Kraken

Sarah Wise, Senior Vice President, Brand and Creative Services, AmeriLife

Lisa Wolleon, Executive Vice President, Coyne PR

Tech/Digital Marketers

April Augustine, Director of Marketing, Gaming Laboratories International (GLI)

Shweta Ponnappa, Chief Marketing and Digital Experience Officer, Providence

The post These are PR Daily’s 2023 Top Women in Marketing appeared first on PR Daily.

The 2023 Social Media and Digital Awards celebrated an impressive group of finalists who, during a year when social media’s legitimacy and business utility were called into question, demonstrated the power of a sound digital and social strategy. We applaud the agencies, leaders and campaigns that made the most impact across platforms and industries.

Ragan Communications hosted an awards gala on June 14 at New York’s storied Yale Club in the heart of Manhattan, where attendees were excited to network and lift up fellow social and digital stars.

“While the digital and social media landscapes are always in flux, these winning campaigns prove that engagement, education and brand elevation still have power to help organizations cut through the noise,” says Diane Schwartz, CEO of Ragan Communications and PR Daily.

Ragan congratulates this trailblazing group of communications leaders.

Grand Prize

Agency of the Year

IW Group: Agency of the Year

Ascend Agency: Ascend Agency

North Strategic: North Strategic

Campaign of the Year

CCOMGROUP INC.: Make A Splash with Neutrogena Campaign

Curia Global: 2022 Social Media Strategy

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

kglobal: #WhenWeValueWomen

Precision Strategies and Brennan Center for Justice: Midterm Disinformation and Voter Education Influencer Campaign

The Luxury Collection: The Luxury Collection – A Journey Through

The Ritz-Carlton: 2022 Hungarian Grand Prix

Team of the Year

AKASA: AKASA Communications Team

Connected Nation: Connected Nation Team

Johns Hopkins School of Nursing: United States of Nursing

Campaigns and Categories

Annual Report

Nemours Children’s Health: Well Beyond Medicine: 2021 Annual Report

Moody Foundation: Moody Foundation Biennial Report

SafeWise.com: Package Theft Report 2022

Augmented/Virtual Reality

IW Group: McDonald’s Hall of Zodiacs

Elev8 New Media: Vuzix Showcases Ultralite Smart Glasses Platform at CES 2023

Blog

National Center for Missing & Exploited Children: National Center for Missing & Exploited Children’s Blog

Bohemian Foundation: Bohemian Stories

Qontigo: Blog

UC Davis Health: Cultivating Health Blog

Brand Awareness

Cross Country Healthcare: I Am Cross Country

CARF International: Social Media Engagement

Deep South Climate: DSCEJ Social Media Management

FortisBC Energy Inc.: Summer corporate positioning

The Luxury Collection: The Luxury Collection – Content Strategy

Three Rings Inc.: #ShareAnywhere Campaign

Cause Marketing

embecta: embecta’s All In – World Diabetes Day Campaign

3M: PR & Integrated Media

Celebrity Cruises & Good Relations New York: The All-Inclusive Photo Project

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

HUNTER: Grape-Nuts’ 125-year legacy of fueling adventure

Imagem Corporativa: #salvejegue

Northeast Florida Healthy Start Coalition: Hey, Mama

The University of Kansas Cancer Center: Multicultural Campaign to Increase Clinical Trial Awareness

Collaborative Social Media Communications

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

La Rabida Children’s Hospital: Believe in Miracles. Believe in La Rabida

Power Design, Inc.: Brand and Marketing Team

Targus: Targus

Community Engagement

Carol H. Williams Advertising: Chevrolet Discover The Unexpected

City of Hope Orange County: Carrying Messages of Hope

5WPR: 5WPR x ThriftBooks

AAA – The Auto Club Group: Move Over for Me

Curia Global: Curia’s 2022 Social Media Strategy

Content Marketing

The Luxury Collection: The Luxury Collection – Content Strategy

Alex&Co: Smashing Conversion Goals with Content and Camping

Curia Global: Curia’s 2022 Social Media Strategy

HUNTER: Grape-Nuts’ 125-year legacy of fueling adventure

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

Park National Bank with support from Slide Nine: Content marketing you can take to the bank

The Luxury Collection: The Luxury Collection – A Journey Through

The Ritz-Carlton: Artisans’ Tales with Hearst

Crisis Management

US Postal Service: Using Social Listening to Deliver During COVID

Banco Atlántida: Seguimos Firmes

CSR/ESG Communications

Medela: Medela Launches #MomsUnite4Milk to Support Families Impacted by the Formula & Human Milk Shortages

Harsco Corporation: Harsco’s ESG Social Campaign

Windsor Door: Vincent Miranda

Diversity, Equity & Inclusion Campaign

Johnnie Walker: Johnnie Walker ‘First Strides’ Initiative

Advocate Aurora Health: Hispanic Heritage Month: Highlighting our diverse communities

Carol H. Williams Advertising: Chevrolet Discover The Unexpected

DonorsChoose: Equity Focus & Inclusive Calendar

TNAA: #facesofTNAA

Email Communications

FortisBC: Email marketing – Energy Moment

Identity: Email Communications Lead the Launch of Spartan Storage Fund 1

VSP Vision: VSP EnVision

Employee Engagement

Walgreens Boots Alliance: W Connect Employee App

Cross Country Healthcare: I Am Cross Country

McDermott Will & Emery: Pro Bono Month Communications: Packing a Punch

Teleperformance: For Fun Festival

Employer Branding

Guthrie: A Career in Full Color

Transdev: Living Our Purpose

Facebook

Hallmark Media: Hallmark Channel’s When Calls The Heart – Season 9 Facebook Lives

Johns Hopkins School of Nursing: United States of Nursing

Healthcare Marketing Campaign

BCW: Utilizing 70s Game Show Nostalgia to Reach Heart Failure Patients

Academy of Nutrition and Dietetics: National Nutrition Month® 2022

argenx and Health + Commerce: argenx and Health + Commerce

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

Georgia Department of Human Services: Medicaid Unwinding: Stay Covered. Stay Informed.

MCS Healthcare Public Relations on behalf of Cross Country Healthcare: The Future of Nursing: A Profession in Crisis

ModMed: It’s About Time

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

Outreach Strategists: The Texas Department of State Health Services (DSHS) Maternal Child Health Unit Safe Infant Sleep and Breastfeeding Campaign

Influencer Campaign

SheSpeaks: Fidelity/SheSpeaks Women Talk Money Influencer Activation

Westchester County Tourism & Film: Westchester: Beyond the Everyday

City of Miami Beach Marketing and Communications: Take Care of Our City

EvolveMKD: Sientra Supports: Breast Cancer Awareness Month Activation with Miranda McKeon

IW Group: Avatar: The Way of Water

SheSpeaks: Hershey Celebrate SHE

Smokey Bones: Smokey Bones x Big Green Egg

The Luxury Collection: The Luxury Collection – Tastemakers

W Hotels: W Hotels x Cercle

Instagram

W Hotels: W Hotels Instagram

MGC Latam: Grido

The Luxury Collection: The Luxury Collection – Content Strategy

Interactive Content

Johns Hopkins School of Nursing: United States of Nursing

JW Marriott: Stillness Video Series

VSP Vision: VSP & You Quiz

Intranet

Allied Solutions: My Allied

LinkedIn

Trend Micro: #LetsTalk Series

AvaFin Holding: LinkedIn brand awareness campaign

Curia Global: Curia’s 2022 Social Media Strategy

MGC Latam: Linkedin Falabella

Marketing Campaign

Penn Medicine Princeton Health: Get Back to Being You

Ivanti: The Everywhere Workplace -Ivanti

JW Marriott: Lily Kwong x JW Garden

MGC Latam: Tinder Lee

The Ritz-Carlton: Artisans’ Tales with Hearst

TNAA: #facesofTNAA

TV One: Never Would Have Made It

Media Relations Campaign

EvolveMKD: Sientra Supports: Breast Cancer Awareness Month Activation with Miranda McKeon

Atrium Health: Enhancing a Brand: Atrium Health Musculoskeletal Institute

City of Hope Orange County: Hope is Here

Masonite: Masonite M-Pwr Smart Doors

MCS Healthcare Public Relations on behalf of Cross Country Healthcare: The Future of Nursing: A Profession in Crisis

National Center for Missing & Exploited Children: Communications Team

SPM Communications: Nothing Bundt Cakes 25 Years of Bringing Joy

UPMC Health Plan: UPMC Neighborhood Center Grand Opening

Metaverse

T-Mobile: Logan McIntosh

IW Group: McDonald’s Hall of Zodiacs

Mobile App

Advocate Aurora Health: LiveWell – Delivering a holistic, seamless, personalized experience

Heatcraft Refrigeration Products: Refrigeration Toolkit

Primerica: Primerica Social App

Multichannel Campaign

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

ColinKurtis Advertising: Sunkist Sauces Summer Sweeps

Maryland Health Connection: Unexpected

rbb Communications: Invicta Stores

The Luxury Collection: The Luxury Collection – A Journey Through

The Ritz-Carlton: Artisans’ Tales with Hearst

TNAA: Nurses Week 2022

Online Event

W Hotels: W Hotels x Cercle

IEEE-USA: IEEE-USA

MGC Latam: Linkedin Live Falabella

Online Newsroom/Brand Journalism

UC Davis Health: News Website

Northeastern University: Northeastern Global News

Paid Social Media Campaign

W Hotels: W Hotels x Cercle

5WPR: 5WPR x CaratLane

Advocate Aurora Health: Cold, Flu, Covid Virtual Health Campaign

SCORE: SCORE Success Story Video Promotion

The Ritz-Carlton: 2022 F1 Travel Poster Series

Pinterest

The Luxury Collection: The Luxury Collection – A Journey Through – Pinterest

Podcast

VCA Animal Hospitals: VCA Voice Podcast

Association of State and Territorial Health Officials: Public Health Review Morning Edition

UPMC Health Plan: Health Break

Public Affairs Campaign

AAA – The Auto Club Group: Move Over for Me

Deep South Climate: DSCEJ Social Media Management

SEO Strategy

Northeastern University: Northeastern University SEO Strategy

Advocate Aurora Health: Anytime, Anywhere: SEO Strategy

Heatcraft Refrigeration Products: Heatcraft SEO

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

UC Davis Health: Omicron Variant Content

Social Justice

Vote Run Lead: How Reflective is Your State Legislature?

Deep South Climate: DSCEJ Social Media Management

Social Listening and Real-Time Response

Cisco: Cisco Live

5WPR: 5WPR x Orveon

US Postal Service: Mapping Social Media Increases Happiness

Social Media Campaign

Cisco: Cisco Live

The Luxury Collection: The Luxury Collection – A Journey Through

BluePearl Specialty and Emergency Pet Hospital: Veterinary Technician Appreciation Week

Citizens: The Living Portrait NYC

Hallmark Media: Countdown to Christmas 2022

Horizon Therapeutics: “It’s Personal” Video Series

St. Regis Hotels & Resorts: Best Address Video Series

Tacoma Public Utilities: What’s in the Watershed?

The Luxury Collection: The Luxury Collection – A Letter From Calvin Royal III

The Ritz-Carlton: 2022 Hungarian Grand Prix

Three Rings Inc.: #ShareAnywhere Campaign

TV One: Hillman Homecoming: A Different World 35th Anniversary

TV One: Never Would Have Made It

W Hotels: W Hotels x Cercle

Social Media Campaign – Healthcare

Ingenovis Health: Nurses Week 2022

Atrium Health: Lights for Levine Children’s Social Media Campaign

Children’s Health: Children’s Health Launches Social Media Strategy to Generate Awareness for Pediatric Cancer and Sickle Cell Disease

Johns Hopkins School of Nursing: United States of Nursing

La Rabida Children’s Hospital: Believe in Miracles. Believe in La Rabida

Specialty Campaign

MCS Healthcare Public Relations on behalf of Cross Country Healthcare: Aging in Place: Assessing Seniors’ Understanding of Home Healthcare Options

Atrium Health: Children’s Mental Health Awareness Campaign

CableTV.com: Horror Trivia Contest

Thought Leadership Campaign

theSkimm: theSkimm’s #ShowUsYourLeave Movement

City of Hope Orange County: Talking Hope

SRF Limited: #GrowingTheBetterWay

TikTok

Northeastern University: Northeastern University

El Pollo Loco: Shredded Beef Birria

UPMC Health Plan: UPMC HealthPlan TikTok Launch

Twitter

Lockheed Martin Space: LMSpace Twitter Team

Deep South Climate: DSCEJ Social Media Management

PriceWeber: Laziest Twitter Account in History

Video

W Hotels: W Hotels x Architectural Digest: Suite Talk

FLEETCOR: FLEETCOR News Brief

Horizon Therapeutics: “It’s Personal” Video Series

Maryland Health Connection: Unexpected

Nissan: Nissan Foundation 30th Anniversary

Power Design, Inc.: Brand and Marketing Team

St. Regis Hotels & Resorts: Best Address Video Series

The Ritz-Carlton: Signature Video Series

Visual Storytelling

Vote Run Lead: How Reflective is Your State Legislature?

The Ritz-Carlton: 2022 F1 Travel Poster Series

Dudek: Tribal Water Stories Graphic Novels

St. Regis Hotels & Resorts: Bloody Mary IG Stories Series

The Ritz-Carlton: Signature Video Series

Website

Betty Irene Moore School of Nursing: Mapping out tomorrow’s health care (Fall 2022)

MGC Latam: Doña Rosita

Wellness Campaign

MyFitnessPal: Amanda Mahan

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

JW Marriott: Stillness Video Series

For more information on our winners, check out their profiles here.

The post PR Daily honors the 2023 Social Media and Digital Awards in New York: list of winners appeared first on PR Daily.

The 2023 Top Agencies Awards highlights the best firms, agency leaders and teams alongside the top PR campaigns of the year.

Ragan Communications and PR Daily hosted an awards luncheon June 14 at New York City’s storied Yale Club, in the heart of Manhattan, where honorees had the opportunity to come together and celebrate in person.

“The Top Agencies class of 2023 holds a mirror to the agencies and their clients who are making the biggest strides, embracing innovation in public relations and brand building to push our function forward,” says Diane Schwartz, CEO of Ragan Communications and PR Daily.

Ragan Communications and PR Daily congratulate these best-in-class agencies and the communicators who contribute to their success.

2022 Top Agencies Awards List

• 160/90
• 5WPR
• Amendola Communications
• Big Valley Marketing
• BML Public Relations + Digital
• Bospar
• Caliber Corporate Advisers
• EvolveMKD
• Factory PR
• Franco
• GingerMay
• Global Strategy Group
• H&S
• Hotwire
• Hunter
• JPA Health
• Just Drive Media
• KC Projects Public Relations
• Ketchum
• Ketner Group Communications
• Kite Hill PR
• M&C Saatchi Sport & Entertainment North America
• Marathon Strategies
• Maven Collective Marketing
• MikeWorldWide
• Montieth & Company
• Palin Communications
• Peppercomm
• Racepoint Global
• rbb Communications
• RF|Binder
• Ruder Finn
• Sage Growth Partners
• Sēd
• Segal Communications
• Stuntman PR
• Team Lewis
• Technology Agency
• The Abbi Agency
• The Brand Agency
• The Fletcher Group
• The Hoffman Agency
• The Levinson Group
• THE MRKT
• Tier One Partners
• Treble

Campaigns and Initiatives of the Year

Event/Experiential Marketing

CCOMGROUP INC.: Neutrogena SUN takes Lake Tahoe

French/​West/​Vaughan (FWV): Wrangler® Taps Long Standing AOR French/West/Vaughan to Celebrate 75th Anniversary with Riveting Western Press Trip

Kiterocket: Kiterocket

Metro Public Relations: RuPaul’s DragCon LA 2022

The Brand Agency: Sports Illustrated The Party x The Brand Agency

Tier One Partners: Ally’s #TotallyCovered Campaign

Media Relations

Amendola: Beyond Bed Finding Amplifying Brand Awareness for a Health Tech Start-Up

Amendola: Thought Leadership Campaign Results in 24% Increase in Share of Voice in One Year

BLASTmedia: Phenom – Talent Experience Campaign

French/​West/​Vaughan (FWV): French/West/Vaughan Celebrates its First and Long Standing Client Wrangler®’s 75th Anniversary

Susan Davis International: National Desert Storm and Desert Shield Memorial Groundbreaking

Tara Dowdell Group: NYC Racial Justice Commission

Inclusive Communications

LiveWorld: Zoetis Corporate Working Parents of the Year Video

MINERBA Corporate Communication: Transforming the lives of underprivileged women in Latin America: a High-impact Communication Campaign for Pro Mujer

Rally Point Public Relations: Making Blackbird Sing

Nonprofit/Charity

Rally Point Public Relations: IFEL Calling All Angels — One Non-Profit’s Journey to Help Diverse Business Owners Navigate Post-Pandemic

Susan Davis International: Elizabeth Dole Foundation’s Hidden Helpers Campaign

The TASC Group: Destination Tomorrow Black Transgender/Gender Nonconforming Rights Advocacy

Public Relations

Agenda C: Agenda C

CEBA: Clean Energy Buyers Association Renaming & 2030 Strategy Rollout

Dotted Line Communications: Singles in America 11

Exponent: Public Relations

Imagem Corporativa: Um Recorde pela Saúde – Awareness Campaign in the World Diabetes Month

Relevance International: Elevate Research Properties: Developing New York City’s Most Innovative Companies

Pro Bono and Purpose

160over90: Invesco QQQ’s “How Not to Suck at Money”

Hotwire: Cloudera Empowers Future STEM Generations

The Levinson Group: The Levinson Group

Social Media & Digital

LiveWorld: Real Food Blends Mini Product Launch

Thought Leadership & Executive Communications

Gabriel Marketing Group Poms & Associates: Thought Leadership Campaign

For more information on our winners, check out their profiles here.

The post PR Daily honors the 2023 Top Agencies Class of 2023 in New York: list of winners appeared first on PR Daily.

Entering PR Daily’s award programs is just the first step. The second step is celebration.

Join us June 14 from 12–2:30 p.m. EST at the Yale Club in New York City for lunch and an awards ceremony where we will recognize all finalists in PR Daily’s Social Media & Digital Awards plus Top Agencies and Campaigns. That’s like two events in one.

“PR Daily’s Social Media & Digital Awards recognizes the campaigns, content, people and teams that excelled in earning audience attention and turning that engagement into successful results for their organizations or clients,” said Brendan Gannon, senior marketing manager of Ragan and PR Daily’s awards programs. “The Top Agencies Awards honor the top firms and campaigns that over-delivered on their promises to clients and raised the bar on effective communications strategies and tactics.”

At this year’s awards luncheon, you’ll be among the best and brightest in the business including Walgreens Boots Alliance, John Hopkins and AAA, plus agencies like MikeWorldWide, Ruder Finn, Racepoint Global and The Brand Agency. You’ll also be entertained by Augie Bello, who has recorded with multiple artists, including Teddy Swims and Darren Criss and appeared as a guest on “The Drew Barrymore Show.”

“Our awards events are can’t-miss celebrations, recognizing all of the hard work that communicators are doing for their organizations and clients,” said Gannon. “They are a well-deserved opportunity to network, dine and celebrate with colleagues and peers.”

Come celebrate these teams and all their great work. Register now!

We hope to see you there, but there are other awards on the horizon you should be a part of. Make sure to check in on our programs regularly and bookmark PRDaily.com/awards.

The post Get ready to celebrate social media campaigns and Top Agencies appeared first on PR Daily.

The post Announcing Ragan’s Communicators of the Year, Class of 2023 appeared first on PR Daily.

Addressing societal issues doesn’t happen overnight, but progress can be made through creative efforts that grab the attention of stakeholders and the media.   

IW Group, McDonald’s Asian American and Pacific Islander (AAPI) agency of record, made such headway with APA Next, which broke barriers by addressing the impact COVID had on remote learning, mental health and more for students.  

APA Next, the first-of-its-kind brand-sponsored education program, emphasized prioritizing education for Asian students, according to Telly Wong, chief content officer at IW Group.   

“With more AAPIs pursuing non-traditional career paths and prioritizing their personal development than ever before, we felt there was a need for an education program that addressed these shifts,” Wong said. “McDonald’s, being a longtime champion of education, saw the potential of the initiative and made it happen.”   

Wong said the initiative delivers “culturally relevant and purpose-led campaigns” that empower and uplift this community.  

The campaign’s APA Next website housed the program’s student and family-centered developmental resources, such as the APA Next Content Series, which featured YouTube episodes of thought leaders like actress Ally Maki, social media star Nick Cho and Versha Sharma, Teen Vogue editor-in-chief, giving students inspirational advice.    

Sharma spoke in the video about the importance of education outside of the classroom.  

“Really, my extracurriculars helped me find out what I was passionate about,” she said in the upbeat, 4-minute clip. “To spend that time outside the classroom on student council, working on homecoming floats and doing musicals even – building those relationships, trying different things, experimenting, allowed me to really find out what really resonated with me. What I enjoyed the most; what I found the most meaning in. And that was able to help me set the stage for my higher education and the rest of my career.”  

McDonald’s and NextShark also hosted a one-day educational event, APA Next Summit 2022 in New York City, where various panelists told live and virtual attendees about perseverance and opportunities in education, careers and more. The keynote speaker, actress Arden Cho, talked about how far the entertainment industry has come and how there is still “a long way to go” in terms of the diversity of talent.  

“For me, being a young, Asian-American girl born and raised in Texas thinking that, ‘She’s just so weird and alien,’” Cho said. “Like I think I grew up feeling very alienized, which led me to wanting to be in entertainment in hopes to show the world that we do belong.”  

The campaign also featured a collaboration through the Shine App Partnership, which connected APA students facing educational challenges with mental health resources through a wellness app. The app offered a personalized meditation session, a playlist and more options for students.    

The McDonald’s APIA Scholarship awarded Asian-American students $500,000 to help them with higher education costs. The campaign also featured a summer education workshop series with education professionals helping college-ready students and families.  

It was not the easiest feat to tell underserved AAPI students about APA Next because they don’t always use traditional media channels.    

“This is where having community-based partners like APIA Scholars has been invaluable in ensuring the program’s continued success,” Wong noted.     

APIA Scholars is a national non-profit organization that awards college scholarships to students in need.    

The APA Next campaign netted 160 million earned impressions along with a major boost in media coverage in Asian communities.    

Wong added that lessons communicators can learn from this campaign include thoroughly understanding the issue you’re trying to address and that having a team with first-hand knowledge about the topic “goes a very long way.”    

“Education and income disparities within the AAPI community are not cut-and-dry issues,” Wong said. “You need to be aware of many nuances that can easily fall through the cracks and undermine credibility. You must listen and learn from the individuals your program is trying to help instead of relying solely on third-party data.”   

APA Next also broke down stereotypes that overgeneralized AAPI students who can be incorrectly viewed as “overachievers who don’t need any help,” according to Wong.    

“On the contrary, the distribution of income among AAPIs is one of the most unequal among all racial and ethnic groups,” Wong said. “In fact, there are many underserved segments within the community that depend on resources like those provided by APA Next.”    

EduBirdie adds that this demographic faces challenges around being described as the “model minority.”    

“Asian Americans in higher education face certain problems that are not highlighted at all,” according to its post. “Their academic problems or special needs are often ignored because their nativity and social status are always within most social groups.”    

Statistics show that AAPI students, while diverse in their makeup, are not included in discussions about minority students and are not seen much in academic research, according to The Postsecondary National Policy Institute.    

The campaign helped close the gap.    

“APA Next is designed to build on the brand’s existing education initiatives while addressing an evolving academic landscape,” Wong adds. “The success of APA Next tells us that our program is resonating with students and we’re meeting a real need in the community. As an agency, it’s always a blessing when your work is not only recognized with awards but also makes a real-world impact.”    

Wong adds that AAPI students gave positive feedback about the campaign including McDonald’s efforts to talk about education, which led to even more improvements and areas of focus.    

“After a successful first year, we listened to the community’s feedback about additional areas they’d like the program to explore, which led us to launch the APA Next Summit last year, Wong said of the in-person and virtual event that featured various industry leaders.    

Wong added that the campaign’s success is centered around McDonald’s long-term investment in the program along with the brand’s deep history with the AAPI community and the education space – all resulting in success.    

“Success for us is having a program that our clients are proud to support, our agency is excited to work on and our community feels uplifted by,” Wong said.    

The IW Group’s work didn’t go unnoticed as they won the Education Campaign of the Year at Ragan’s PR Daily Awards last November. 

The post How McDonald’s created opportunities for Asian American students   appeared first on PR Daily.

The post Announcing Ragan’s Crisis Communications Awards winners for 2023 appeared first on PR Daily.