These are the most effective external comms tools, according to Ragan’s Benchmark Report

The full report is available exclusively for members of the Communications Leadership Council, but Insiders can see some secrets now.

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The most effective external communications techniques

Figuring out the best medium for reaching external audiences is never easy. There are so many factors to consider: who you’re trying to reach, the messaging, the timeline and the budget.

But when we take a step back from specifics and look at the big picture, what are the best tools for reaching an audience?

This is one of the dozens of questions the Ragan Communications Leadership Council Benchmark Report answered. Hundreds of communicators shared their insights into all aspects of their practice, from how their teams are organized to their views on AI. Ragan’s Communications Leadership Council members can view the full 66-page report. But as an Insider, let’s give you a little, well, inside scoop.

Social media still reigns supreme

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