Allison Carter
By the Numbers: The slang Gen Alpha uses, no cap
Get to know the language of this up-and-coming generation so you can use it (or not) wisely.
PR
Alysha Light
The case for elevating CCOs to CEO roles
Businesses need leaders who communicate effectively, fiercely defend their reputation, and successfully navigate stakeholder relationships. In other words, it needs more CCOs stepping up to the CEO role.
Allison Carter
Google has changed its core algorithm again. Here’s what you need to know.
The new update is designed to combat low-quality content.
Jess Zafarris
How university communicators are preparing for a heated election season
Lessons from the University of Illinois Chicago’s Student Affairs department in training, expression and beyond
Mike Prokopeak
Enron whistleblower Sherron Watkins on what communicators should know in wake of Boeing tragedy
The apparent death by suicide of Boeing whistleblower John Barnett is a reminder of the difficulties these people face . But communicators can help.
Rhiannon Ruff
Why Wikipedia can be a PR problem for political campaigns
Election season is Wikipedia season as voters pay close attention to candidate pages.
Allison Carter
Why more CEOs keep getting called to testify before Congress – and the role comms must play
Insight on the prep process for these high-stakes hearings.
Jess Zafarris
The best and worst PR moments from Super Bowl LVIII
The biggest brand bonanza of the year wasn’t quite as (Taylor’s Version) as might have been expected, and even the ads left many viewers yawning.
Adam Kiefaber
Super Bowl LVIII will take place in Allegiant Stadium. Here’s how it got its name.
What the naming deal can teach us.
Sarah Mawji
Eliminating noise increases PR outcomes. Here’s how to do it.
It’s not too far into the new year to cut the noise and get realigned with the core outcomes your clients want to see this year.
Alina Morozova
Shaping public relations strategies in the country of Georgia
How to penetrate this Eastern European market.
Allison Carter
By the numbers: Trust in professionals continues to fall, causing big problems for PR pros
Trust is down across the board. What it means for the field of PR.
Sherri Kolade
How Chevrolet amplified electric vehicle messaging among Black college students
The “Discover the Unexpected” campaign used internships at historic Black newspapers as a draw.
Dustin Siggins
The role of client voice in op-eds
It can make or break an op-ed and where it’s placed.
Ragan Insider Allison Carter
3 case studies to inspire your PR efforts
Steal these ideas.
