Comments on: When it’s OK to ignore your style guide https://www.prdaily.com/ignore-your-style-guide/ PR Daily - News for PR professionals Tue, 18 Jul 2023 18:43:20 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Brad Fisher https://www.prdaily.com/ignore-your-style-guide/#comment-381506 Tue, 18 Jul 2023 18:43:20 +0000 https://www.prdaily.com/?p=332630#comment-381506 When I worked for a health system, our style guide was the AP Stylebook with a flysheet that said, ” our style is AP style, with these exceptions.” We used honorary titles, because the doctors got upset when we called them “Jones” instead of “Dr. Jones.” We used numerals all the time. I got sick and tired of people saying we were inconsistent because we said “20 cases and nine deaths.” And we capped departments. Again, the internal audience flipped out about it. But we fought to the death over changing it in news releases. If we’re sending to the media, we go by their rules, not ours. That’s the difference between earned and owned media.

Great article. Too many young practitioners don’t appreciate the need for a uniform style.

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