Women dominate the field of marketing. That means female leaders wield incredible power in shaping how customers – and even the wider culture – view the products and services their organizations offer.

That doesn’t mean the road has always been easy for women in the industry. There are still glass ceilings to break, old prejudices to overcome and the challenge of balancing family and career – all while being exceptional practitioners of their craft.

The 2023 winners of PR Daily’s Top Women in Marketing have overcome these challenges with skill, determination and grace. The 2024 honorees will be no exception – will you be among them? Your last chance to enter is March 22, 2024.

While we wait to celebrate this year’s crop of marvelous marketers, let’s take a year back at just a handful of last year’s winners to see what landed them on the awards list.

Lainey Johnson, EY Americas head of brand and paid media

Lainey Johnson manages marketing investments exceeding $30 million annually and that incorporate creative ideas into the marketing mix, including “Real Time Insights,” a series of 90-second news-segment-style episodes. These episodes, hosted by CNBC’s Caroline Woods from an EY-branded set at CNBC’s Headquarters, feature EY thought leaders and strategic partners. The series integrates into news programming, demonstrating EY’s expertise while boosting brand consideration.

Additionally, Johnson spearheads “Leadership in Action,” a master class series in collaboration with the Wall Street Journal, featuring prominent CEOs discussing decisive moments in their companies. The series not only resonates strongly with EY’s target audience but also demonstrates impressive engagement statistics, with users spending over four times above benchmark engaging with the content.

Johnson also introduced “Real Time Business – Financial Services Edition” in partnership with Reuters, aiming to humanize EY and shed light on the financial services industry. The program featured 10 digital videos and audio cut-downs that garnered exceptional engagement, surpassing Reuters’ overall benchmarks with 544K LinkedIn video views and 12.4M audio listens.

Her commitment to creating engaging content that serves audiences as much as it serves the brand earned her place among the Top Women in Marketing 2024.

Read more about Johnson.

Barrie Gruner, executive vice president of Hulu marketing and publicity

Under Barrie Gruner’s leadership, Hulu’s have achieved remarkable success, setting new records in the streaming industry.

One standout example of Gruner’s expertise is her work with the critically acclaimed “Only Murders in the Building.” Leveraging innovative tactics like TikTok Branded Effect, Digital Ambient Rooms and a pop-up museum activation, Gruner’s team celebrated the series and deepened fan engagement, resulting in “Only Murders in the Building” becoming the most-watched comedy in Hulu’s history.

The launch of “The Kardashians” on Hulu also witnessed success thanks to Gruner’s robust marketing and social campaigns, including social media units, custom content, extensive out-of-home advertising, immersive press events, and influencer experiences. @KardashiansHulu gained one million followers on Twitter in just 48 hours, achieving the largest social footprint of any Hulu launch.

For the promotion of “The Handmaid’s Tale” season five, Gruner’s team made history by becoming TikTok’s first advertiser in North America to run a paid ad using the newly launched Story Selection Ad, leading to a 268% increase in average engagement.

Gruner’s commitment to new technology and storytelling set her apart among her peers.

Read more about Gruner.

Marissa Beck Viola, VP of global brand experience for M&M’s Ecosystem

Marissa Beck Viola’s bold approach to omni-channel storytelling and her dedication to creating new connection points for the next generations of consumers have positioned her at the forefront of the industry.

M&M’S introduced the world to Purple, a peanut-shaped female spokescandy who celebrated uniqueness and purpose. Beck Viola and her team executed a comprehensive digital and earned media relations campaign, anchored by engaging video content. Purple’s introduction generated more than 120 million social media impressions within the first 24 hours, along with over 9 billion global media impressions. This initiative led to double-digit sales growth year-over-year and cemented M&M’S as Gen Z’s favorite CPG brand, as recognized by Morning Consult.

Next, Snickers continued its successful Rookie Mistake of the Year campaign, emphasizing the brand’s core message: “You’re not you when you’re hungry.” This integrated program spanned the NFL season, featuring rookie hunger-related mistakes, and engaged consumers through TV, online video, social media and in-store activations. The campaign achieved a nearly 50% increase in social media entries, garnered over 1.5 billion earned media impressions, and resulted in more than 24,000 QR code scans on packaging, ultimately boosting sales for the brand.

Lastly, Skittles undertook a significant challenge by bringing back its lime flavor after a nine-year hiatus. Beck Viola orchestrated an apology tour that began with a live press conference and continued across various platforms, including Twitter, Times Square billboards and a post listing every consumer who had complained. The campaign generated over 5 million streaming minutes on Twitch, a 1,000% increase in searches for Lime SKITTLES, 27 million media impressions, and double-digit sales growth. This campaign earned two Gold Cannes Lions awards.

Beck Viola’s commitment to making a big splash while keeping customers front-and-center cemented her place as one of the Top Women in Marketing 2023.

Read more about Beck Viola.

Mars is a member of Ragan’s Communications Leadership Council. Level up your communications – join today.

Abbie Griffith, Edelman managing director & US head of operations, Health

Abbie Griffith pioneers Black female leadership and helps people across the agency fulfill their own dreams of making it in the field.

In the last year, Griffith spearheaded the transition of Edelman’s U.S. Health sector away from working in siloed, centralized markets to a “One Edelman” approach, where teams pull in specialists and colleagues from across the country to deliver the best work possible. Under this model, Griffith served as a source and connector of more than 375 colleagues across the sector.

When preparing for the launch of new long-acting monoclonal antibody Evusheld, AstraZeneca engaged Edelman to develop a fully integrated, multimillion-dollar campaign to drive adoption and awareness of its importance in the fight again against COVID-19. The campaign, “Up The Antibodies,” was a multipronged effort involving celebrities, influencers, content and policymaker engagement. The face of the campaign was Academy Award-winning actor Jeff Bridges.

Griffith is also a founding member of GRIOT, Edelman’s employee resource group for Black employees, as well as a founding and steering committee member of the Edelman Global Culture Committee, which ensures the company’s core values are reflected in all client programs and employees’ daily interactions.

Her work as a connector and advocate have placed her firmly among the Top Women in Marketing.

Read more about Griffith.

Don’t miss your opportunity to be on this list next year. Enter today.

The post These 4 women are changing the game in marketing appeared first on PR Daily.

The Top Women in Communications Awards highlights a tremendous group of communications leaders who consistently influence and inspire everyone around them. Honorees include community givers, crisis navigators, DE&I champions, mentors, trailblazers, visionaries, rising stars and many more.

And not to be left out, we’re welcoming a new class of Hall of Fame inductees. This year includes Susan Donlan, chief communications officer at KeyCorp, Kathy Krenger, chief communications officer at Kraft Heinz, and Marian Salzman, senior vice president of global communications at Philip Morris International.

Donlan shared what she wishes she’d known earlier in her career: “You know, at the beginning of my career, I was always in a big hurry. Always looking at what came next. And now I really try to slow down and enjoy just being in the moment and taking my time.”

In anticipation of this year’s celebration, happening Feb. 29 in New York City, we offered honorees a chance to share either their best piece of advice for rising comms professionals or something they wished they’d known earlier in their career. Below are just a handful of what this year’s class had to say.

Jennifer Hines, chief communications officer at Tyler Independent School District, is an award-winning news anchor with 20 years of media experience across Texas. She joined the academic communications industry in 2019, right before schools across the country were plunged into uncertainty from the COVID-19 pandemic. Hines oversaw the district’s two flagship high schools changing their names; crafting Return to Learn guidelines during the pandemic with messaging for parents, staff, the community and media; boosting recruitment efforts as the country grappled with teacher shortages; and launching a bus driver hiring campaign that received national and local coverage.

Yolanda Schufford, chief communications & public affairs officer at Beyond Finance, protects consumers by educating the public and influencing policymakers about debt issues. She was instrumental in helping stave off potentially restrictive legislation for North Carolina consumers in debt resolution programs and helped transform potentially harmful policies in California. In New York and New Jersey, Schufford was part of a team that introduced a model bill designed to initiate positive industry legislation.

Jill Zuckman, one of five partners at SKDK, has found herself in pivotal moments that have made global news. One of Zuckman’s standout achievements is her leadership in the media campaign to free Alan Gross, an American unjustly imprisoned in Cuba for over five years. Her efforts kept the media engaged, building public pressure that led to a historic announcement by President Obama, thawing relations between the U.S. and Cuba, which resulted in Gross’ freedom.

Dawn Buzynski, assistant vice president of communications at Hy-Vee, Inc., handles traditional communication duties, including overseeing Hy-Vee’s PR team, serving as its spokesperson, burnishing the company’s brand image, and devising its corporate messaging, but she also oversees the chain’s considerable CSR activities. Buzynski spearheaded Hy-Vee’s Homefront effort, which supports military members and their families and raised more than $475,000 to support veterans in 2022.

Rhiannon D’Angelo-Parsons, director of external communications & media engagement at Reynolds American Inc., is experienced as a media spokesperson and brand champion, directing marketing efforts and leading crisis communications and social media efforts. In her three years at Reynolds, D’Angelo-Parsons has demonstrated her original thinking and strategic prowess in navigating the complexities of the regulated and negatively perceived industry. Notably, she has communicated the company’s diversity and inclusion ambitions, achieving recognition for workplace inclusion while highlighting achievements across various platforms.

Nina Devlin, senior vice president and chief communications officer at Vertex Pharmaceuticals, guides medicines through development, trials and approvals in multiple global markets. Her mantra, “always stay hands-on,” means she’s intimately involved in building relationships with healthcare media and regulators. As a leader in a global company, she must maintain a vast network and knowledge base but also think strategically while operating in international markets.

Also, don’t forget to check out the profiles of all the Top Women in Communications, available after the event.

Do you know someone who should be honored as a Top Women in Communications? The call for entries for the 2025 class of Top Women in Communications Awards will be open soon. The deadline to enter is October 18, 2024.

The post Career advice gems from the Top Women in Communications appeared first on PR Daily.

Ragan is pleased to announce the 2024 Top Places to Work in Communications. This year’s class of inductees put employees first by ensuring their staff’s active involvement and motivation, advocating for increased diversity and equity in the workplace, presenting impactful narratives and creating a positive and supportive work environment.

Here’s a glimpse of what this year’s group has done to rise to the top:

• Marathon Strategies set out to find out what a great workplace meant to employees at this small PR firm. Partnering with a consultancy, the company implemented key tactical initiatives: reinvestment in employee career development and skill training, embracing employee flexibility and time off, and providing financial and mental health resources.
• The Kroger Co.’s Corporate Affairs team activated the organization’s Zero Hunger | Zero Waste (ZHZW) impact plan to create communities free of hunger and waste by expanding its seamless ecosystem, optimizing store-level execution of ZHZW programs, enabling technology to recover and redistribute more surplus food, and aligning charitable giving to feed more people.
• In 2023, Cincinnati Children’s was named the No.1 pediatric health system. It believes in an integrated approach to its work, removing words like “internal” and “external” from the vernacular. Instead, the organization focuses on “Culture Communications,” reinforcing its effort to use proactive, intentional messages and images to educate, inspire and unite the organization, while its Culture Committee regularly plans social, educational and service activities and produces a regular e-newsletter.

Congratulations to this year’s full class of honorees:

• 5WPR
• Aadi Bioscience
• Aspectus Group
• Bell
• Boden PR
• Cincinnati Children’s
• Corporate Ink
• Coyne PR
• Hager Sharp
• Henry Schein, Inc.
• Horizon Therapeutics
• Hotwire
• HUNTER
• Identity
• iQ 360 Inc.
• Kaplow Communications
• KCSA Strategic Communication
• Marathon Strategies
• McCownGordon Construction
• Merz Aesthetics
• Meteorite
• Mower
• Next PR
• Pace Public Relations
• Peppercomm, a Ruder Finn company
• PwC
• Red Hat
• Sachs Media
• Sage Communications
• Schmidt Public Affairs LLC
• Seattle Children’s Hospital
• Sharp Think
• SourceCode Communications
• The Kroger Co.
• The Levinson Group
• Vault Communications
• Vested
• Zeta Global

All honorees will be recognized during a special luncheon at Chicago’s Fairmont Hotel on April 18, immediately following the conclusion of Ragan’s Employee Communications & Culture Conference.

During this event, we’ll also celebrate this year’s Ragan’s Employee Communications Awards finalists — and announce category winners. These awards shine a spotlight on the organizations, communicators, teams, tools and campaigns that unified, engaged and inspired employees during a time of uncertainty. Employee Communications Awards finalists will be announced soon, and profiles for all honorees and winners for both programs will be available online after the event.

The post Ragan’s Top Places to Work in Communications winners announced: See the list appeared first on PR Daily.

Last year, Ragan and PR Daily launched the Top Women in Marketing Awards to honor and acknowledge the many accomplishments of trailblazing women marketers who continue to elevate the industry with their many successes. The support and encouragement in the room last October, as we celebrated these women, proved just why events like this are so powerful.

Sue Dietrich, marketing director at Stanley Brand and one of the marketing honorees, gave some advice to her younger self during the event:

“Say yes to opportunities that come to you. Say yes to life. Say yes to people, invite them into your world. And at the same time, don’t burn bridges. You never know, in this industry in particular, when those people are going to come back around.”

[RELATED: Do you know a Top Woman in Marketing? Are you one yourself? Nominate by March 15]

To continue honoring these accomplished women, we’ve rounded up a group of the most inspiring acceptance speeches from the awards. As honorees accepted their awards, they answered one of these questions:

• What is the title of your autobiography?
• What is the happiest moment in your life?
• What is one thing you wish you could tell your younger self?

Take a look at these uplifting moments from the inaugural class of Top Women in Marketing and don’t forget to check out the profiles of all the Top Women honorees.

Do you know someone who should be honored as a Top Women in Marketing? The call for entries for the 2024 Top Women in Marketing Awards is open now. Deadline is March 15, 2024 to entry.

Vanessa Mbonu, vice president of Digital Marketing and Communications for the NAACP, is thankful for all the countless opportunities to succeed, fail and learn.

Beril Gutierrez, director of Social Media & Content at Discover The Palm Beaches, discusses the obstacles she has gotten through and what advice she’d give her younger self.

April Augustine, director of Marketing at “Gaming Laboratories International, reminds her younger self that she deserves to be in every room she’s invited to.

Aliah Davis-McHenry, executive Director of Global Corporate Marketing and Creative at Bristol Myers Squibb, explains the personal meaning behind her awards dress and why it propels her forward as a marketer.

Sue Dietrich, marketing director at Stanley Brand, tells her younger self to say “Yes.” (And no, she can’t get you that sold-out Stanley Cup.)

Sharifah Niles-Lane, SVP and head of Enterprise Social Media and Content Strategy at Citizens, titles her autobiography and shares its connection to her family.

Are you a communications or HR professional? You may also want to check out Ragan’s Top Women in Communications Awards and Top Women in HR Awards.

The post Empowering wisdom: Highlights from inaugural Top Women in Marketing Awards appeared first on PR Daily.

PR Daily is excited to announce that its 2024 Content Marketing Awards program is accepting entries. This annual awards program recognizes excellence in content marketing across a range of categories and industries.

The 2024 Content Marketing Awards program is open to organizations of all sizes, including agencies, corporations, nonprofits, and government organizations. Entries will be judged by a panel of industry experts based on creativity, originality and effectiveness in achieving the goals of the content marketing campaign.

“We invite content creators, innovators and strategists to showcase their exceptional work in the field of content marketing” said Brendan Gannon, senior marketing manager for Ragan’s and PR Daily’s Award program. “This prestigious awards program celebrates excellence, creativity and strategic brilliance in captivating audiences. We look forward to recognizing and honoring the outstanding achievements that continue to shape the future of content marketing.”

PR Daily will recognize all finalists — and announce category winners — at a special live event in June at the Yale Club in New York City. Winners will be announced on PR Daily’s website and social media channels.

Entries for the 2024 Content Marketing Awards program are now open and will close on February 16, 2024. Learn more and submit your entries here.

The program features dozens of categories, including:

• B2B Campaign
• Brand Awareness
• Branded Podcast
• Campaign of the Year
• Event
• Integrated Content Marketing Campaign
• Newsletter
• Publication
• Thought Leadership Campaign
• Use of Video

See a full list of categories here.

Previous winners in the awards program include Aflac, Allison+Partners, Conde Nast, JLL, Ketchum, KFC, Mars Petcare, Microsoft Story Labs, National Public Media, the National Fire Protection Association, Norwegian Cruise Line, UVA Health, The Weather Channel and more.

There is a late deadline on February 23, 2024, but additional fees apply to all entries received after Feb. 16.

Submissions from around the world are welcome, as long as they are submitted in English. Enter your work or submit entries on behalf of a client.

The post Entries now open for PR Daily’s Content Marketing Awards appeared first on PR Daily.

Earning a PR Daily Top Women in Marketing Award takes years of hard work, creative thinking and glass ceiling busting.  

When these remarkable women took the stage at the awards luncheon in October, we asked them a simple question: 

What would you tell your younger self?  

The honorees gave heartfelt, thoughtful answers as they reflected on the path that led them here, to the stage, spotlight and adulation of their peers.  

“That which makes you weird makes you special,” said Tatiana Lyons, managing director of Klick Health. 

“Perfectionism is really an illusion, so don’t play it safe.” Julie Hernandez, vice president, Gout Marketing for Horizon Therapeutics, offered. 

“Takes chances on yourself. I’ve had such opportunities because I saw problems that I wanted to solve. I found the right advocates to help me and now I have a really great opportunity to share,” said Jamie Whalen, director of social media at Ivanti. 

Watch the video for more insight from these inspirational professionals – and start preparing your own entry for the 2024 class of winners.  

The post Wisdom from PR Daily’s Top Women in Marketing honorees appeared first on PR Daily.

It’s time once again for Ragan to uplift our annual class of outstanding leaders whose contributions have redefined the way communicators connect, inform and innovate.

Ragan’s Top Women in Communications awards recognizes the trailblazing achievements of the women who have raised the bar for the rest of the comms world through their work developing high-performance, relentlessly creative work across internal and external communications, HR, public relations and beyond.

The women in our 2023 class have been unflinching in the face of both global and internal trials and daring in their moves to overcome today’s most urgent challenges. They have improved the practice of communications through their deft mastery of data, their cutting-edge commitment to leveling up tech stacks and their keen-eyed ability to strategize and look ahead. Equipped with an unrivaled grasp of audiences and industries — not to mention the importance of empathy — these top-notch professionals come prepared for any merger or restructure, any layoff or leadership change, any crisis or celebration.

From the women who champion DE&I both within and outside of their organizations, to those with their boots on the ground building systems and policies, to the executives leading the charge into the future, these dynamic individuals are changing the practice of communications for the better every day.

Read on for the full list of 2023 inductees, and learn how you can join us for a special awards ceremony on Feb. 28, 2024.

Congratulations to Ragan’s 2024 Top Women in Communications.

Bridge Builders

Melissa Buscher

Vice President, Chief Communications and Marketing Officer

SPX FLOW

Laci Hasenour

Vice President of Global Marketing and Global Brand Owner

Berry Global, Inc.

Kimberly Leidgertwood

Vice President, Internal Communications

Cognia

Trish Nicolas

Executive Vice President, rf.engage

Ruder Finn

Yolanda Schufford

Chief Communications & Public Affairs Officer

Beyond Finance

Gina Spatafore

Vice President of Corporate Communications & Public Relations

Ancestry

Angela Sullivan

EGM/SVP of Communications

Xero

Racquel White

Vice President of Corporate Affairs for Royal Canin North America

Royal Canin North America

Crisis Navigators

Marisa Bluestone

Senior Director, Communications

Macmillan Learning

Kristy Campbell

Chief Communications Officer

OneTrust

Gina Czark

System Vice President Public Relations and Content Strategy

CommonSpirit Health

Atalanta Rafferty

Co-Founder and Senior Executive Managing Director

RF|Binder

Sara Sendek

Managing Director

FTI Consulting

Data Dynamos

Jacqueline Boggess

Director of Communications

Corn Refiners Association

Alex Christian

VP, Research & Analytics

EvolveMKD

Karen Cyphers

Partner and Director of Research

Sachs Media

Sally Slater

EVP, Head of Innovation

The Bliss Group

Diversity, Equity & Inclusion Champions

Ti’Ara Brown

Manager, Brand Communications

McDonald’s

Eliza Chlebeck

Vice President, Communications & Community

Andersen Corporation

Jewelyn Cosgrove

Vice President of Government and Public Relations

Melwood

Gigi García Russo

Chief Innovation + Growth Officer

HUNTER

Madeline Hiller

Senior Account Executive

French/West/Vaughan (FWV)

Priscila Martinez

Founder and CEO

The Brand Agency

Leah Reynolds

Principal, Engagement Practice

Buck, A Gallagher Company

Jenny Wang

Senior Vice President

Clyde Group

Dynamic Do-ers

Holland Behn

Lead US PR Manager for Smartphones and Lifestyle – Mobile

Samsung Electronics America

Lenee Breckenridge

Senior Vice President of Communications

UFC

Cortney Collins

Director, US Communications and Employee Engagement at Haleon

Haleon

Kenzie Freeman

Senior Program Specialist, Communications

Institute of Nuclear Power Operations (INPO)

Erin Frostad

Employee Communications and Involvement Manager

Mohegan Sun

Reed Handley

Executive Vice President, Head of Growth, Financial Services Practice Co-Lead

The Bliss Group

Mayra Hernandez Bergman

Vice President, Communications & Marketing

Pepco Holdings

Megan Kessler

Chief of Integrated Marketing and Strategy

PAN Communications

Christina Leeds

Senior Director Public Relations

Amtrak

Stephanie McCay

Director, U.S. Communications

PCL Construction

Claire Nance

Head of Global Communications & Industry Marketing

Activision Blizzard

Jasmine Palmer

Supervisor, Brand Communications

McDonald’s

Krysta Pellegrino

Chief Client Officer

Health+Commerce

Amy Persons

Senior Manager, Earned Media

Aflac

Jordan Phillips

Senior Manager of Public Relations

Avocados From Mexico

Rania Rostom

Head of Global Communications & Marketing for GE

GE

Stephanie Rufo

Senior Manager, Brand PR & Influence

PATRÓN Tequila

Julie Sculley

Director, Corporate Communications

Virgin Pulse

Athena Snow

Senior Manager of Public Relations & Giving

Coldwell Banker Real Estate

Steph Spanos

Senior Director, Corporate Communications & Operations

Exact Sciences

Kristina Spychalski

Head of Communications

Spire Global, Inc.

Michelle Trautman

Director, Marketing Communications

SPX FLOW

Nancy White

Senior Director, Communications

Healthcare Businesswomen’s Association

Alison Zurcher

Director, Internal Communications

Seattle Children’s Hospital

Leaders

Jodi Amendola

CEO

Amendola Communications

Dawn Buzynski

Assistant Vice President, Communications

Hy-Vee, Inc.

Katie Clark

Vice President of Communications

Mattress Firm

Anne DeAngelis

Executive Vice President, Employee Engagement

Zeno Group

Vanessa DeGier

AVP, Communications

Providence

Nina Devlin

Senior Vice President and Chief Communications Officer

Vertex Pharmaceuticals

Keally DeWitt

VP Marketing & Public Policy

GAF Energy

Megan Doern

Public Relations & External Communications Leader

Deloitte Consulting, LLP

Theresa Dolge

EVP, Chief Media Relations Office

Evoke Kyne

Monique Fahlstedt

Senior Director, Internal Communications

ESPN

Melanie Fatouros-Richardson

Vice-President, Communications and Government Relations

SkipTheDishes

Brittany Geldmacher

SVP, Head of Corporate Brand & Communications

Scopely

Erin Griffin

SVP of Marketing & Communications

Riddell

Mara Hedgecoth

Chief Communications & Marketing Officer

APCO Worldwide

Suzanne Hendery

Chief Marketing, Communications & Customer Officer at Renown Health

Renown Health

Jennifer Hines

Chief Communications Officer

Tyler ISD

Jessica Hohn-Cabana

VP of Global Communications

Rocket Software

Katie Huang Shin

President

Big Valley Marketing

Ashley Kline Shapiro

Vice President, Publicity ABC Entertainment

The Walt Disney Company

Melissa Lander

Vice President, Communications

Trinity Health

Kate Laufer Gorenstein

Founder & President

KLG Public Relations

Lisa Lesniak

Senior Vice President and Chief Public Affairs Officer

Advocate Health

Amanda Marotti

Director, Strategic Communications & OCM

AWL Strategies, LLC

Johnna Muscente

Vice President of Communications & Public Relations

The Corcoran Group

Rebecca Nunez

Founder & CEO

The MRN Agency

Lauren Pearson Riley

Director of Communications

American Academy of Orthopaedic Surgeons

Joellen Perry

Global Head of Public Relations

SAP

Dalya Qualls White

Senior Vice President, Chief Communications Officer

BlueCross BlueShield of Tennessee

Melissa Sachs

Senior Vice President, Communications

Link Logistics

Lauren Triffler

Director of Corporate Communications

HARIBO of America

Hannah Vazzana

SVP, Chief Communications Officer

Hilton Grand Vacations

Heather Young

Vice President, Communications

Okinawa Institute of Science and Technology (OIST)

Mentors & Coaches

Samantha Anderson

Vice President

EvolveMKD

Cindy Auten

Senior Partner, Communications

ICF

Ellen Bremseth

Director, Strategic Communications

Milhouse

Elizabeth Erpelding

Head of Partner & Client Experience, Marketing and Communication

Albertsons Media Collective

Jessie Monroe

Communications Consultant

Alliant Insurance Services, Inc.

Susan Stipa

Executive Vice President

CG Life

Tech Leaders

Donetta Allen

Chief Social + Digital Officer

HUNTER

Rachel Pipan

Founder

Maneuvre

Kelly Waltrich

Co-Founder and CEO

Intention.ly

Stephanie Wilson

Director, Global Marketing and Communications

ZS

Trailblazers

Diana Castellanos

Head of Marketing & Communications

Atlas Renewable Energy

Adrienne Chance

Senior Vice President of Communications and Executive Director of the SpartanNash Foundation

SpartanNash

Karlin Keller

Senior Director, Employee Communications and Employer Brand

Intel

Erin Lickliter

VP, Associate & Clinical Communications

Bon Secours Mercy Health

Stephanie Lowenthal

Global Head of Communications

Builder.AI

Tess Mattingly

Director, Brand Communications

McDonald’s

Kelly Miller

Managing Director

FTI Consulting

Justine Sacco

Chief Communications Officer

Match Group

Christina Stejskal

VP of Global PR & Communications

Fender Musical Instruments Corporation

Jody Sunna

Vice President Corporate Communications

Philip Morris International

Nichole Tillman

EVP-Communications

Philadelphia Housing Authority

Cheryl Waide

Chief Communications Officer

Vote Run Lead

Sharlene Wells

Senior Vice President of Public Relations and Organizational Communications

Mountain America Credit Union

Visionaries

Sara Aiello

VP, Corporate Marketing

Trellix

Rhiannon D’Angelo-Parsons

Director of External Communications & Media Engagement

Reynolds American Inc.

Gina Faridniya

Vice President, Spaces

Antenna Group

Tori Fernandes

VP, Corporate Communications

The Walt Disney Company

Sara Garibaldi

President

BODEN Agency

Jenna McMullin

Vice President of Communications

Lockheed Martin, Space

Marisol Mendez Peron

Senior Vice President, Communications & Corporate Affairs

Genmab

Jennifer Moreau

Vice President, Public Relations

Dollar General

Kristina Peterson-Lohman

Vice President, Global Communications

Weber

Amanda Schoch

Chief Communication Officer

Pacific Northwest National Laboratory

Tracy St. Pierre

Executive Vice President, Global Communications & Marketing

Universal Studio Group

Emily Williams

Senior Vice President

Global Strategy Group

Courtney Young

Director Hulu Originals Publicity

Hulu

Jill Zuckman

Partner

SKDK

Rising Stars (Age 30 and Under)

Kristen Blomstrom

Director

The Levinson Group

Julia Brown

Director of Strategy

Kaplow Communications

Jessica Bryant

Account Manager

SourceCode Communications

Samantha Casamento

Senior Account Executive

EvolveMKD

Allison Chavez

Associate State Director of Communications

AARP-Florida

Amy Climenhage

Account Manager

Sachs Media

Sawyer Coffey Noel

Director of Communications and Marketing

Kentucky Chamber of Commerce

Kelsey Dalton

Senior Media Relations Specialist

City of Hope Orange County

Jane Ha

Manager, Communications

The Walt Disney Company

Sunjay Lee

Account Supervisor

Ruder Finn

Vianca Lopez

Account Manager

The MRN Agency

Samantha Miller

Senior Manager, Internal Communications

Xperi Inc.

Sabrina Negron

Director

FTI Consulting

Annah Otis

Account Supervisor

The Bliss Group

Michele Owen

Communications Director

City of Muncie

Maredie Palmer

Digital Communications and Employee Experience Manager

Dominos

Bailey Williams

Manager, Crisis Communications

McDonald’s

Michaela Zukowski

Senior Manager, Publicity ABC Entertainment

Walt Disney Company

The post Announcing the honorees of Ragan’s 2023 Top Women in Communications awards appeared first on PR Daily.

On Friday, hundreds of PR professionals gathered to celebrate the very best in the industry during the PR Daily and Media Relations Awards ceremony, held at the historic National Press Club in Washington, D.C. 

“It does take a strategic PR plan and careful, creative and iterative execution to elevate a brand, an organization, an issue. Today’s honorees, all of you, prove that out,” Diane Schwartz, CEO of Ragan Communications, told the attendees.  

Winners of the awards ranged the gamut from campaigns tackling the most pressing social issues of the day to playful, attention-grabbing campaigns with huge celebrities. 

Joe Ruffolo, senior vice president and general manager for The Hill and NewsNation Digital, spoke of the common bond shared by both journalists and PR professionals: storytelling. 

“It’s not just about telling a good story, it’s making sure that it has impact, that it continues to resonate, that it really amplifies,” Ruffolo said. 

The winners shared stories of behind-the-scenes moments of their winning campaigns and initiatives, ranging from last-minute branded cookie runs to worries about cellphones being bugged by Russian operatives.  

Congratulations to all the winners, honorable mentions and practitioners of the craft. See the full list of winners for the PR Daily Awards here and the Media Relations Awards here. 

The post Congratulations to the winners of the PR Daily and Media Relations Awards!  appeared first on PR Daily.

The post Announcing PR Daily’s 2023 Content Marketing Awards winners appeared first on PR Daily.

The 2023 Top Women in Marketing Awards celebrated the bold, innovative, visionary and exceptional women whose work on agency and brand campaigns leveraged content, data analytics and social media to drive inspiration, attention and results.

PR Daily hosted an awards luncheon on October 25th at New York City’s City Winery, where attendees gathered to celebrate their marketing strategies that amplified the efforts of their clients and organizations moving the profession forward.

“This year’s honorees demonstrate how marketers do so much more than sell on behalf of their brands and clients,” said Ragan CEO Diane Schwartz. “By elevating the position of the brands and products they work with, these women continue to push boundaries and capture attention with confidence and empathy.”

PR Daily congratulates this inspiring group of leaders.

Agency Leaders

Demar Anderson

Senior Vice President, Marketing + Business Development

Allison+Partners

Rachel Barek

CEO and Co-Founder

Said Differently

Jessica Becker

Managing Partner, US & Canada

Manifest

Kara Brown

Chief Executive Officer

LeadCoverage

Adrienne Cadena

CEO, Havas Street

Havas Formula

Abbie Griffith

U.S. Head of Operations, Health

Edelman

Kelly Higgins

Chief Marketing Officer

Doremus+Co

Katherine Hollar Barnard

Managing Partner and CEO

Firesign

Tatiana Lyons

Managing Director

Klick Health

Rebecca Nunez

Founder and CEO

The MRN Agency

Debra Pickett

Founder and Principal Consultant

Page 2 Communications

Laura Smith

Executive Vice President, Client Services

Racepoint Global

René Spellman

Chief Impact Officer

Obsidianworks

Sharon Tallach Vogelpohl

Agency Leader

MHP/Team SI

Donna Tobin

Global Chief Marketing & Communications Officer

DDB Worldwide

Heather Torreggiani

Founding Partner

The Scratch Collective

Gabrielle Zucker

Chief Executive Officer

KWT Global

Brand Marketers

Nicole R. Braley

Chief Marketing Officer

Inception Fertility

Lisa Campbell

Chief Marketing Officer

OneTrust

Jenn Carson

Director of Marketing

Krasdale Foods/ Alpha 1 Marketing

Maria Colón

Vice President, Marketing and Customer Experience NA

De’Longhi America

Erika Constantine

Associate Vice President, Marketing

Discover The Palm Beaches

Maggie Curry

VP Brand Marketing

Kendall-Jackson Winery

Aliah Davis-McHenry

Executive Director Corporate Marketing Corporate Communications

Bristol Myers Squibb

Jennifer Denton

Chief Marketing Officer

SHE Media

Sue Dietrich

Marketing Director

Stanley Brand

Jessica Dixon

Senior Vice President, Marketing and Communications

MIND 24-7

Angelina Franco

Director, Brand Communications U.S. and Global Moments

Mars Wrigley

Linda Goldstein

Chief Customer Experience and Marketing Officer

CSAA Insurance Group

Jenna Habayeb

Chief Marketing Officer

IPSY

Julie Hernandez

Vice President, Gout Marketing

Horizon Therapeutics

Kari Herrin

Senior Vice President, Brand Experience

Savannah College of Art and Design

LaQuita Howard

Marketing Manager

League of Women Voters

Helene Imperiale

Director of Corporate Social Responsibility and Call of Duty Endowment Marketing

Activision Blizzard/Call of Duty Endowment

Joy Jarrett

CMO

Guidehouse

Kathleen Kaag

SVP of Marketing

Loadsmart

Jill Kouri

Chief Marketing Officer

HCLTech

Lauren Mannetti

Vice President, Marketing

GNC

Lindsay Morgan

Chief Marketing Officer

Pizza Hut

Megan Newton

Senior Director of Brand Marketing and Digital Media

San Diego State University

Zahra Nurani

Vice President of Marketing Communications

Burger King

Kaylan Rexer

Chief Marketing Officer

Ilegal Mezcal

Kristin Russel

Chief Marketing Officer

symplr

Deborah Sabo

Senior Vice President of Marketing

Food Lion, LLC

Joanna Scholl

Senior Vice President Marketing, Branding and Digital Content

The 92nd Street Y, New York (92NY)

Julie Seman

Executive Vice President and Chief Marketing and Innovation Officer

Primerica

Alison Urmini

VP Marketing

Jackson Family Wines

Maya Wasserman

Head of Marketing, Home Entertainment and Sound

Sony Electronics

Amber White

Global VP of Marketing

Phillips Connect

Stefanie Zambelli

Director, Marketing

Applebee’s Grill + Bar

Content Marketers

Marissa Beck

Senior Director, Brand and Content, North America

Mars

Sue Burkett

Strategic Marketing Leader

Owens Corning

Barrie Gruner

Executive Vice President, Marketing and Publicity

Hulu

Lainey Johnson

Americas Head of Brand and Media

EY

Sarah Ledger

Assistant Vice President – Marketing and Communications

Cambridge Investment Research, Inc.

Sheila Sarkozi

Partner Marketing Manager

RepairPal

Kelly Warkentien

Senior Creative Director

Merrell

Erin Weir

Executive Vice President, Marketing Strategy, ABC & General Entertainment

The Walt Disney Company

Data/Analytics Leaders

Leslie Alore

Global Vice President of Growth Marketing

Ivanti

Melissa Hendricks

CMO

Verisk

Melissa Watson

Vice President of Marketing Data Platforms and Analytics

Providence

Product Marketers

Diana Chan

Chief Marketing Officer

MOLLI Surgical

Corinna Fulton

Vice President, Solutions Marketing

Ivanti

Rachelle Graham

Vice President Marketing/Communications

UPMC Health Plan

Meagan Keane

Director of Product Marketing

Adobe

Elizabeth Magill

VP, Marketing

Cyara

Social Media Marketers

Alejandra Caceres

Director of Social Media

Crumbl Cookies

Beril Gutierrez

Director, Social Media & Content

Discover The Palm Beaches

Jennifer McDonnell

Vice President, Content & Social Media

Reshift Media

Sharifah Niles-Lane

SVP, Head of Enterprise Social Media and Content Strategy

Citizens

Alana Visconti

Director, Social Media, Listings

Nasdaq

Jamie Whalen

Director, Social Media

Ivanti

Team Leaders

Elizabeth Delhagen

Global Head of Communications & Events

Samsung Electronics

Jane Crowley Griffin

Regional Vice President, Marketing Communications

Trinity Health

Marnie Mitchell Keogh

Senior Vice President, Marketing

Magellan Health

Kristi Melani

CMO & GTM Strategy

Telesign

Sukhmani Mohta

Chief Marketing Officer, Display Division

Samsung Electronics America

Erica Morgenstern

Chief Marketing Officer

Virgin Pulse

Kathy Parker

President & Global Chief Marketing Officer

Bacardi – PATRÓN Tequila & Grey Goose Vodka

Ashley Pollard

Senior Director, Marketing and Communications

Ascension

Jennifer Renaud

Chief Marketing Officer

Masonite

Melanie Siewert

Chief Marketing Officer

LHH

Rhonda Sloan

Global Head of Sales & Marketing

AIG Travel

Caryn Stancik

Chief Communications & Marketing Officer

Cook County Health

Shoma Thomas

Chief Marketing Officer

WellSky

Katie Townsend

SVP Marketing and Communications

Seattle Kraken

Sarah Wise

Vice President, Brand and Creative Services

AmeriLife

Lisa Wolleon

Executive Vice President

Coyne PR

Tech/Digital Marketers

April Augustine

Director of Marketing

Gaming Laboratories International (GLI)

Shweta Ponnappa

Chief Marketing and Digital Experience Officer

Providence

Marketers to Watch (Age 30 and Under)

Ashley DeJonge

Digital Marketing Associate

Riddell

Sabiha Gire

Assistant Vice President Creative Services

Outreach Strategists

Gia Lee

Co-Founder

NinetyEight

Vanessa Mbonu

Vice President, Digital Marketing and Communications

NAACP

Kerry Mullen

Vice President

Vested

Abby Nelson

Senior Marketing and Communications Specialist

Ascension

Maeli Niebles

Senior Digital Marketing Manager

Native Roots Cannabis Co.

PR Daily congratulates all the honorees! For more information about their efforts, check out their full profiles here.

The post PR Daily honors the 2023 Top Women in Marketing in New York: list of honorees appeared first on PR Daily.

There are many accomplished women in the field of marketing. They demonstrate strong leadership skills and innovation, playing key roles in shaping marketing strategies and campaigns that achieved significant success. As more women shatter glass ceilings to reach executive positions, their careers have inspired others to follow in their footsteps. For all of their accomplishments and contributions, they should be celebrated.

Join PR Daily and your peers on Thursday, Oct. 26 as the red carpet is rolled out for the Top Women in Marketing Awards luncheon at the City Winery in New York City to celebrate the inaugural class of female marketing leaders.

“This event recognizes all of the hard work that marketers are doing for their organizations and clients to get their message and brand out there,” said Brendan Gannon, senior marketing manager of Ragan and PR Daily’s awards programs. “These awards are a well-deserved opportunity to network, learn and celebrate the great work of these honorees.”

Some of the notable individuals recognized this year include:

Abbie Griffith, U.S. head of operations, health at Edelman — Griffith’s tenure at Edelman started in 2005, when she moved to New York City with two suitcases and big dreams. Today Griffith is managing director and the head of U.S. operations for Edelman’s Health, pioneering Black female leadership for the sector and helping people across the agency fulfill their own dreams.

Angelina Franco, director of brand communications U.S. and global moments at Mars Wrigley — Franco’s strategic prowess and adept navigation of the evolving communications landscape have firmly established Mars Wrigley’s brands as culturally significant and socially impactful. One of Angelina’s notable achievements was her role in transforming Skittles’ Pride campaign. Skittles, known for its commitment to the LGBTQIA+ community, turned its packs grayscale as a symbol of solidarity with the community’s rainbow emblem.

Stefanie Zambelli, director of marketing at Applebee’s Grill + Bar — Zambelli wears many hats. Her day-to-day work includes leading marketing efforts for brand campaigns, defining strategy for the brand marketing calendar, working across Applebee’s cross-functional teams, partnering with field marketing teams and more. Zambelli’s notable campaigns in 2022 included the “Top Gun: Maverick” program, in partnership with Paramount Studios and Fandango, that allowed guests to redeem free movie tickets when dining at Applebee’s.

Sharifah Niles-Lane, SVP, head of enterprise social media and content strategy at Citizens — A trailblazer, Niles-Lane foresight has been instrumental in shaping Citizens’ digital strategies. Her advocacy of emerging channels like TikTok, her orchestration of social media activations for immersive experiences, and her leadership in venturing into the metaverse have propelled Citizens into uncharted territories, demonstrating her capacity to anticipate and capitalize on trends.

Come celebrate these women and more. Register now!

We hope to see you there. And make sure to check out our other award programs regularly and bookmark PRDaily.com/awards.

The post Celebrate ladies who redefine success at the Top Women in Marketing awards event appeared first on PR Daily.

In a year marked by challenges and rapid shifts in the communications landscape, PR professionals have demonstrated resilience, creativity and unwavering dedication to their craft. Finalists in Ragan’s PR Daily Awards have risen to the occasion, leveraging their expertise to ensure their work and that of their clients got the attention it deserved.

PR professionals have had to rethink every aspect of their work, from media relations to stakeholder engagement. Their dedication to finding innovative solutions, harnessing the power of technology, and maintaining a steadfast commitment to ethical practices has helped their clients weather the storm. Ragan’s PR Daily Awards recognizes these PR professionals, marketers, agencies, brands and campaigns of the past year.

All of these finalists will be celebrated at the upcoming Ragan’s PR Daily Awards ceremony, held in December at the National Press Club in D.C., where the leaders and trailblazers who have shaped the future of public relations will be honored, and category winners will be announced.

Congratulations to all the finalists for their remarkable achievements.

GRAND PRIZE

PR Campaign of the Year

AARP: Lunar New Year

AARP: Mann Family Experience Tour

GOLD PR: Launching a New EVOlution in Vision Correction

Instacart: Instacart Health

Kenvue: Launching Kenvue: A brand-new 135-year-old company

McCormick for French’s Ketchup: French’s Ketchup Ice Pop

Schmidt Public Affairs: Schmidt PA – NOPAIN Act Campaign

Technica Communications: Technica Communications

Wasserman: The Successful Effort to Bring Brittney Griner Home

CAMPAIGNS BY INDUSTRY

Arts, Entertainment and Media Campaign

Fender Musical Instruments Corp.: American Vintage II

Hallmark Media Communications Team: 2022 Countdown to Christmas Media Campaign

LaRue: LaRue

Education Campaign

Bellevue University: Tuesday Takeaways Education Campaign

Bellevue University: Tuesday Takeaways Influencer

NC State College of Veterinary Medicine: Shaping the Future of Veterinary Medicine

The Archer School for Girls: The Archer School for Girls x James Dyson Foundation: Teardown Tuesday

Finance/Banking Campaign

Amplify Credit Union: Amplify Credit Union exceeds metrics following one year of fee-free banking

Citizen Relations: Coast Capital Talk Money to Me

Lincoln Financial Group: Start Asking Advertising Campaign

Food and Beverage Campaign

5WPR: 5WPR x Brewing the American Dream

Almond Board of California: Almond Month 2023

Crowe PR: Crowe PR x Skrewball Whiskey 100ml Can Launch

HelloFresh: Buddy the Elf Spaghetti presented by HelloFresh

Jackson Spalding: A Partnership Powered by Pure Joy: Mendocino Farms X La La Land Kind Café

McCormick for French’s Ketchup: French’s Ketchup Ice Pop

O’Malley Hansen Communications: Old Wisconsin Sausage Celebrates 75 Years

Pizza Hut: Pizza Hut Melts are Not For Sharing

Popeyes: Blackened Chicken Sandwich

Quaker/Cap’n Crunch: Cap’n’s Commute

Hospitality and Tourism Campaign

5WPR: 5WPR x Harvest Hosts Aleblazer

Carnival Cruise Line: Carnival Celebration Christening is the Icing on the Cake of Carnival Cruise Line’s Year-long 50th Birthday Party

Discover The Palm Beaches: The Golden Age of Travel

Hilton: 2023 Global Trends Report

TimeZoneOne: Illinois: The Middle of Everything

Professional Services Campaign

CSAA Insurance Group: Rick Astley PR Campaign

Greentarget Global Group: BRG M&A Disputes Research Report

Retail Campaign

Diffusion PR: As DTC Dies, Burrow Blossoms – Burrow x Diffusion

Diffusion PR: Reframing the Eyewear Game – Eyebuydirect with Diffusion

Old Navy: Old Navy – Price ON-Lock Launch

Sports Campaign

Athelo Group (Athlete/Sports Management + Communications): “Frankie in the Fastlane:” Child Star Frankie Muniz’s Reinvention Into a Pro Racecar Driver

DIAGEO / CÎROC: CÎROC Vodka Celebrates Black Excellence in Sports Media with #CIROCStands Platform During Super Bowl LVII

French/West/Vaughan: Steph Curry’s Underrated Golf Tour: Changing the Future of Golf through Equity, Access and Opportunity

Wasserman: The Successful Effort to Bring Brittney Griner Home

Technology and Information Services Campaign

Diffusion PR: Capturing Content and Competitors – Diffusion and GoPro

Hotwire and Adobe: Hotwire and Adobe Deck the Halls with Record-Breaking Media Results

IW Group: McDonald’s Lunarverse

Peppercomm: Rosenberg Space Habitat

GENERAL CAMPAIGNS

B2B Campaign

Channel V Media: Breaking BreezoMeter into the U.S. Market and Carving a Spot in the Media for Climate Tech

Crenshaw Communications: A Hot Brand In A Small Sector, Chili Piper Makes Its Mark On The World

Jackson Spalding: Agnes Scott College Demonstrates How Businesses Win Through Strategic Partnerships

Mouser Electronics, Inc.: Empowering Innovation Together

O’Malley Hansen Communications: Manna Pro Products Rebrands to Compana Pet Brands

Sage Communications: SpyCloud Brand Awareness and Thought Leadership Campaign

B2C Campaign

CSAA Insurance Group: Rick Astley PR Campaign

Kaspersky: Kaspersky-Parents campaign

Lincoln Financial Group: Start Asking Advertising Campaign

Brand Journalism

Nissan Motor Corporation: Brad Nevin

PepsiCo: PepsiCo’s “People of PepsiCo” series

TD: TD Stories

T-Mobile: Love in the Time of Texting

VCA Animal Hospitals: Sammy and the Landslide

Vizient, Inc.: 2022 in Review: Lessons Learned in Supply Assurance Lead to Increased Collaboration, Ingenuity

Branding Campaign

ECMC Group: ECMC Group Elevates Student Voices with its Question the Quo Campaign

Kenvue: Launching Kenvue: A brand-new 135-year-old company

Cause-Related Marketing Campaign

DIAGEO / CÎROC: CÎROC Vodka Celebrates Black Excellence in Sports Media with #CIROCStands Platform During Super Bowl LVII

DIAGEO North America: Johnnie Walker Red Carpet Strides

French/West/Vaughan: CCA NC Save Our Fisheries Marketing Campaign

Jackson Spalding: L.L.Bean Goes “Off the Grid” for Mental Health Awareness Month

MyWhy Agency: Give Big, Get LIT: Bridging the Gap Between Literacy and Storytelling

Community Relations Campaign

DDC Public Affairs: Build With Strength

GENYOUth: Mission 57: End Student Hunger

Humana: Honoring Senior Athletes at the 2022 National Senior Games: The Humana Game Changers

Mouser Electronics, Inc.: STEM Education – Community Outreach

PepsiCo Juntos Crecemos: PepsiCo Juntos Crecemos x Super Bowl 2023

Prudential Financial: Prudential Emerging Visionaries

Content Marketing Initiatives

Florida Realtors®: + Photofy

Ivanti: Press Reset: A 2023 Cybersecurity Status Report

Dallas ISD: This is Home

Corporate Communications Campaign

BVI Medical: OneBVI

Eaton: Powering what matters: Eaton’s 100 years on the NYSE

FORVIS: The FORVIS Way

GE HealthCare: GE HealthCare Founders Day

Instacart: Instacart Health

Kenvue: Launching Kenvue: A brand-new 135-year old company

Covid-19 Communications Campaign

Advocate Health Care and Aurora Health Care: COVID-19 Vaccination Under 5 Campaign

TimeZoneONe: All In Illinois ‘On The Fence’ Campaign

VANCE/SIDDALL: Virginia is for Helpers: COVID-19 Ambassadors Program

Crisis Strategy

Dallas ISD: A crisis response to the Robb Elementary School tragedy

University Health: University Health’s Public Relations Response to the Uvalde School Shooting

Wasserman: The Successful Effort to Bring Brittney Griner Home

DE&I Communications

Atrium Health, Now Part of Advocate Health: Atrium Health’s Online Diversity, Equity and Inclusion Calendar

Chesapeake Utilities Corporation: Chesapeake Utilities Corporation Black History Month Commemoration

DIAGEO / CÎROC: CÎROC Vodka Celebrates Black Excellence in Sports Media with #CIROCStands Platform During Super Bowl LVII

Experience Columbus: Accessibility Guide

FTI Strategic Communications: Tailored Brands DE&I Mobilization

Otter PR: Wynne Nowland

TD: TD Stories

Email Communications

Completely KIDS: Circles email

Identity: Email Communications Lead the Launch of Spartan Storage Fund 1

Mouser Electronics, Inc.: Purchasing Resource Library

Employer Branding

BVI Medical: Eyeconic

BVI Medical: OneBVI

Hager Companies: Hager Companies Brand Awareness

Hotwire Global Communications: Trolling Millions of TV Viewers with an Ostentatious Demonstration of Work-Life Balance at Televised MLB Games Before Summing It All Up in Fast Company

Infosys Limited: Forward with Infosys

Infosys Limited: International Women’s Day 2023

Media Profile: 3K Work Away

SPX FLOW: Solution City

ESG Communications

Consolidated Asset Management Services (CAMS): CAMS ESG Program

DDC Public Affairs: Voices for Public Transit

FTI Strategic Communications: Abercrombie & Fitch Materiality Assessment and ESG Goal-setting

Geotab Inc.: Geotab: Unlocking the Power of Data for a Sustainable Future

Hotwire and Delphix: Planting the Foundation for a Sustainability Nonprofit with a Foundational Network of IT Leaders

Infosys Limited: ESG Is An Opportunity

Votorantim Cimentos: 2022 Integrated Report

Event PR or Marketing Campaign

Audible: Audible Sound Studio

Chesapeake Utilities Corporation: RNG Facility Groundbreaking

Cloud Native Computing Foundation: KubeCon + CloudNativeCon Europe 2023

French/West/Vaughan: FWV Secures Record-Breaking Media Interest for Global Pet Expo 2023

Green Giant with Gillian Small PR: Green Giant Partners with Corn Kid to Make Corn the Star of the Thanksgiving Table (and Macy’s Thanksgiving Day Parade!)

Illinois Office of Tourism: Travelers, start your engines for the Enjoy Illinois 300!

Pizza Hut: World’s Largest Pizza

Prudential: Prudential x Curtain Up!

Stanley and Kaplow Communications: Stanley Brings its Digital Hype to IRL in Partnership with Kaplow Communications

T-Mobile: We’re Not Going to Take It!

Financial Communications/Investor Relations

Citizen Relations: Coast Capital Talk Money to Me

Eaton: Powering what matters: Eaton’s 100 years on the NYSE

Lincoln Financial Group: Start Asking Advertising Campaign

Global PR Campaign

Mouser Electronics, Inc.: Expansion of Global Distribution Center

Sotheby’s International Realty: Sotheby’s International Realty Luxury Outlook Report

Influencer Campaign

CeraVe: CeraVe Cleans Up Cleansing Confusion on Social Media and Shows Consumers How to #CleanseLikeaDerm

Cisco Systems: Cisco Live Amsterdam 2023 Social Media Influencer Program

ECMC Group: Connecting with Gen Z on pathways after high school

French/West/Vaughan: APPA’s Pets Add Life Influencer Campaign Reminds Consumers to “Recharge” with Pets

Hooters of America: Innovative Hooters Offensive Lineman Influencer Campaign Connects Unsung Heroes to Brand Fans

Mars Pet Nutrition: Pedigree Gasolin

Mars Wrigley: Snickers Insurance

McDonald’s USA: McDonald’s Celebrating World Cup “Latinisms” with Marcello Hernández

Westchester County Tourism & Film: Westchester: Beyond the Everyday

Integrated PR & Marketing

Almond Board of California: Almond Month 2023

American Cleaning Institute: Class of Clean: The College Student’s Guide To Cleaning

Bayer Consumer Health: Alka-Seltzer and T-Pain Help Hangover Symptoms Fizzle

CCOMGROUP INC.: Neutrogena’s Make A Splash Campaign

Coca-Cola Southwest Beverages: CCSWB 2023 Hiring Campaign

Harper Muse: Without a Hitch Book Launch

Hilton: Hilton. For the Stay

Narrative: KFC Buckets are Life

The Alzheimer’s Association: Music Moments

Valley Water: Say Yes to Saving Water

Marketing Campaign

Avocados From Mexico: Super Bowl Campaign

French/West/Vaughan: APPA Encourages Consumers to “Recharge” with New Campaign for Pets Add Life

Media Pitch

Aurora Health Care: Dancing Grannies Media Pitch

Baldwin & Obenauf, Inc. (BNO): The Media Pitch Heard Throughout the Industry

Defense Intelligence Agency: DIA Corporate Comms

Northeastern University: “Polly Wants a Video Chat”

United States Postal Service: Power of the Postmaster

Media Relations Campaign

ADP: Leading Labor Market Data

Breakaway Communications: PR 101 to PR 1001 in One Year: Media Relations Win for Phenom

Carnival Cruise Line: Carnival Celebration Christening is the Icing on the Cake of Carnival Cruise Line’s Year-long 50th Birthday Party

City of Hope Orange County: Hope Is Here

Consumer Attorney Public Relations (CAPR): Social Media Victims Law Center (SMVLC)

Diffusion PR: As DTC Dies, Burrow Blossoms – Burrow x Diffusion

Instacart: Instacart Health

Kenvue: Launching Kenvue: A brand-new 135-year-old company

M Booth: Behr’s 2023 Color of the Year

Marathon Strategies: U.S. Victims of State-Sponsored Terrorism Fund

Mars Pet Nutrition: Pedigree Gasolin

Palin Communications: Reshaping Australia’s attitude to death, dying and end-of-life planning: Dying to Know Day 2022

Schmidt Public Affairs: Schmidt PA – NOPAIN Act Campaign

Sēd: Bare Zero Proof: Changing the state of sober socializing

Signify: Shining a Spotlight on Philips Hue in 2022

Treble Public Relations: Treble

Mixternal Campaign

DDC Public Affairs: Norton Healthcare Engage

Inova: Safe@Inova – Workplace Safety Awareness Campaign

SPX FLOW: Solution City

Multicultural Campaign

AARP: Lunar New Year

Amazon: Living La Vida Prime Telenovela

H&S: Rémy Martin Mixtape Vol. 3

McDonald’s USA: McDonald’s Celebrating World Cup “Latinisms” with Marcello Hernández

McDonald’s USA: Spotlight Dorado: McDonald’s Empowers Latino Filmmakers

TimeZoneONe: All In Illinois ‘On The Fence’ Campaign

Nonprofit Campaign

Jackson Spalding: Shepherd Center: Pursuing Possible

Palin Communications: Reshaping Australia’s attitude to death, dying and end-of-life planning: Dying to Know Day 2022

Planit: SECU MD Foundation 2023 Scholarship Awards

Segal Communications: Building a PR Toolkit for Community Science Initiatives

Susan Davis International: National Desert Storm Memorial Groundbreaking

The Archer School for Girls: The Archer School for Girls x James Dyson Foundation: Teardown Tuesday

The Home Depot Foundation with Big Red Rooster, MSL, PullSpark and Sunshine Sachs Morgan & Lylis: Operation Surprise 2022

Original Research

BlackBerry Limited: ChatGPT Original Research

City of Houston Housing and Community Development Department: Affordable Housing Research and Report

Fors Marsh: Using Quick-Turn Survey Results to Inform a COVID-19 Public Education Campaign

Ivanti: Press Reset: A 2023 Cybersecurity Status Report

LevLane Advertising: Understanding Consumer Behavior During Inflation: Leveraging Original Research for Successful PR Campaign

Marathon Strategies: Corporate Verdicts Go Thermonuclear

Sotheby’s International Realty: Sotheby’s International Realty Luxury Outlook Report

PR on a Shoestring Budget

H&S: Teletubbies x Christian Cowan Capsule Collection

Luxome: Luxome “Cozies” Up to Tastemakers with Giftable Product Suite

The Archer School for Girls: The Archer School for Girls x James Dyson Foundation: Teardown Tuesday

Pro Bono Campaign

Montieth & Company: Project: Making St. Louis a Second-Chance Destination for Afghan Refugees

Next PR: Brewability Campaign

Product Launch

AXE: Axe Fine Fragrance Collection Launch

Black Tomato: Black Tomato x 007

Bobcat: Bobcat CONEXPO Product Launch

Florida Realtors: + Photofy

GOLD PR: Launching a New EVOlution in Vision Correction

HelloFresh: Buddy the Elf Spaghetti presented by HelloFresh

Kaplow: quip and Kaplow Communications Make a Splash with the Rechargeable Cordless Water Flosser Launch

Pizza Hut: Pizza Hut Melts are Not For Sharing

TEAM LEWIS: Schneider Electric x Life Is On

Unistellar: Unistellar eQuinox 2 Smart Telescope Launch: Leveraging the World’s Most Influential Tech Show to Capitalize on Media Connection and Drum Up Product Interest

Public Affairs Campaign

AAA – The Auto Club Group: Move Over for Me

Big Communications: Winning ‘Big’ with The Game Plan

Instacart: Instacart Health

Marathon Strategies: Creating Awareness to Protect Millions of Taxpayers From a Tsunami of IRS Tax Forms

Marino PR: Innovation QNS

Raffetto Herman Strategic Communications: CHIPS Campaign: Supporting Intel’s Investment in U.S. Semiconductor Manufacturing & CHIPS and Science Act Passage

Schmidt Public Affairs: Schmidt PA – NOPAIN Act Campaign

Public Service Campaign

Alliance for Automotive Innovation & Forbes Tate Partners: Pediatric Heatstroke Awareness Campaign

iQ 360: Protect Your Pack: Hawaii Department of Health Promotes Bivalent Boosters

Marathon Strategies: Knowledge on the Ballot: Educating and Empowering Voters On Alaska’s North Slope

TimeZoneONe: All In Illinois ‘On The Fence’ Campaign

Re-branding or Re-positioning Campaign

BVI Medical: Website

Grainger: Grainger Business Resource Group Re-Branding

Harris County Resources for Children and Adults: Rebranding

Identity: Rebranding Pentastar Aviation to Soar to New Heights

Kenvue: Launching Kenvue: A brand-new 135-year-old company

Lantheus: Lantheus—A new purpose comes to life

Montieth & Company: Conifer Systems Website and Rebranding

O’Malley Hansen Communications: Manna Pro Products Rebrands to Compana Pet Brands

Social Media Campaign

Cisco: Cisco Live

Dallas ISD: Dallas ISD YouTube

ECMC Group: Connecting with Gen Z on pathways after high school

IW Group: Marvel Studios + Disney

IW Group: McDonald’s Lunarverse

Kenvue: Launching Kenvue: A brand-new 135-year-old company

Mouser Electronics, Inc.: Elevating Instagram Engagement

Novartis Pharmaceuticals with BCW: Telling the Heart Failure Story on TikTok

Storytelling Initiatives

Baldwin & Obenauf, Inc. (BNO): Patient Support and Advocacy Through Storytelling

Cherokee Nation: Anadisgoi: The Official News of the Cherokee Nation

Coca-Cola Southwest Beverages: Recognition Roadtrip: Internal Communications with Coca-Cola Southwest Beverages

TimeZoneONe: All In Illinois ‘On The Fence’ Campaign

Wells Fargo: Doing Gets it Done: Building Trust One Story at a Time

Thought Leadership Communications

Havas Formula: RE/MAX CEO Thought Leadership

Mindgruve: First Horizon Bank Corporate Communications Campaign

Mission Partners: Advancing Social Justice Through Thought Leadership

Prudential: Prudential Pulse

Sēd: Bare Zero Proof: Changing the state of sober socializing

T-Mobile: Project 10Million CEO Thought Leadership Campaign

UC Davis Health: CEO of UC Davis Health

VANCE/SIDDALL: Putting the Crisis in Context: Virginia Doctors Lend their Voices to Public Health

Use of Data and Measurement

Diffusion PR: The Streaming Wars: Phenix x Diffusion Tackle Unfortunate Reality of Streaming Delays from the 2023 Super Bowl

TimeZoneONe: All In Illinois ‘On The Fence’ Campaign

Video Campaign

ASTM International: Why ASTM?

French/West/Vaughan: 2022 Military Limited Edition: We’ve Got Your 6 Campaign

IBS Software: IBS Software’s 25th Anniversary

Takeda: Takeda: Where Science Is

TimeZoneONe: All In Illinois ‘On The Fence’ Campaign

VCA Animal Hospitals: VCA Voice 100

Visual Storytelling Initiatives

DDC Public Affairs: Voices for Public Transit

Mulberry MC: Sofidel Ocean Pollution Infographic

TimeZoneONe: All In Illinois ‘On The Fence’ Campaign

HEALTHCARE PR AND MARKETING

Healthcare Marketing Campaign of Year

Advocate Health Care and Aurora Health Care: Cold, Flu and COVID Virtual Health Social Media Campaign

Cape Fear Valley Health: Cape Fear Valley Kristin’s Transformation (Bariatric Surgery Campaign)

Jackson Spalding: How One Georgia Peach is Helping 2.7 Million Medicaid Members Stay Informed About Their Health Care Coverage

Healthcare PR Campaign of the Year

American Medical Association: Recovery Plan for America’s Physicians

Biote: Menopause Awareness: Impact in the Workplace

CSL Seqirus and Palin Communications: Raising awareness of influenza in Australia

GOLD PR: Launching a New EVOlution in Vision Correction

Pacira BioSciences, Inc.: Smashing Records with iovera° at the National Senior Games

Raffetto Herman Strategic Communications: Elevating Interim HealthCare’s Jennifer Sheets as the Home Health Industry’s Champion

Schmidt Public Affairs: Schmidt PA – NOPAIN Act Campaign

SGA: Lexie Hearing Captures OTC Hearing Aid Market

UC Davis Health: Cultivating Health Blog

VCA Animal Hospitals: Pet Rehab Week

PEOPLE AND TEAMS

Team of the Year

Advocate Health Care and Aurora Health Care: Multi-Channel Health Care Communications Experts

City of Hope Orange County: Hope is Here

Curaleaf: Curaleaf’s Marketing Team – Expanding Entry Points for New Cannabis Consumers With Launch of JAMS Edibles Brand

FORVIS, LLP: FORVIS Strategic Communications Team

Sotheby’s International Realty PR Team: Sotheby’s International Realty

PR Agency of the Year

BODEN Agency

CCOMGROUP INC

Comprise

Coyne PR: Better 2gether

Factory PR

French/West/Vaughan

Global Strategy Group

Identity

Luquire: Luquire’s PR Team

PAN Communications: We Move Ideas Together.

ROKK Solutions

Sling & Stone

The Bliss Group

Communicator of the Year

Linda Goldstein: CSAA Insurance Group

Amanda Feich: The Fletcher Group

David Oksman: Samsonite

Nicole Pappas: Clyde Group

Gemma Puglisi: American University

Veronica Rodriguez-Greene: H&S

Rachel Rosenblatt: FTI Consulting

Mustafa Tameez: Outreach Strategists

PR EVENTS (LIVE OR VIRTUAL)

Community Event

919 Marketing: Diapers to Dorms Dash Campaign

AARP: Mann Family Experience Tour

DDC Public Affairs: Norton Healthcare Engage

Narrative: Converse Soundskates

Employee Event

DDC Public Affairs: Norton Healthcare Engage

French/West/Vaughan: French | West | Vaughan Celebrates 25 Years of Client Success

Kenvue: Launching Kenvue: A brand-new 135-year old company

Influencer Event

Cisco Systems: Cisco Live Amsterdam 2023 Social Media Influencer Program

Prudential: The Budgetnista: Black Wealth Aspirations

siggi’s yogurt: siggi’s – less sets you free

Press Event or Media Tour

French/West/Vaughan: Wrangler Taps Long Standing AOR French/West/Vaughan to Celebrate 75th Anniversary with Riveting Western Press Trip

Identity: A Tour Bus Intro to Motown Museum’s Motortown Revue Anniversary Installation

Lightspeed PR/M: American Dream

MSC Cruises: MSC Cruises <3 New York – Brand’s Takeover of the Big Apple

Pollock Communications: Sixth International Scientific Symposium on Tea and Human Health

Prudential: Prudential x Curtain Up!

PODCASTS, PUBLICATIONS AND MORE

Report

Advocate Health Care and Aurora Health Care: Diversity, Equity, and Inclusion Impact Report

Children’s Health: Children’s Health Debuts “People Report” to Showcase the Children’s Health Difference for Current and Prospective Employees

Elevate: Elevate 2022 Annual Impact Report

Geotab Inc.: Geotab: Unlocking the Power of Data for a Sustainable Future

Identity: Aimbridge Accelerates: A Report for the ALIS Hospitality Conference

MD Anderson Cancer Center: MD Anderson Cancer Center’s FY22 Annual Report

Newsletter

Completely KIDS: Circles newsletter

Dallas ISD: The Beat

Optum: Monthly Insider

Podcast

DDC Public Affairs: Build With Strength

Novant Health: Podcast: Beating Incurable

Pollock Communications: The Good Clean Nutrition Podcast

Sterling Communications: Own a Podcast, Own the Conversation:  Sterling Communications and Health2047’s So You Want To Transform Healthcare Podcast

The Conference Board: CEO Perspectives

T-Mobile: Mobile Diaries Podcast

VCA Animal Hospitals: VCA Voice Podcast

Print Publication

Cherokee Nation: Anadisgoi: The Official News of the Cherokee Nation

Consult-Master, LEC & Vittore: Anuário ORIGEM LATAM 2022

PRSA: 75 Years of Impact and Influence: People, Places and Moments in Public Relations History

UC Davis Health: Health Magazine

UC Davis Health: UC Davis School of Medicine 2022 Year in Review

Website

BVI Medical: Website

Fors Marsh: We Can Do This Website

Kenvue: Launching Kenvue: A brand-new 135-year-old company

Nissan Motor Corporation: Brad Nevin

Nixon Peabody LLP: Nixon Peabody Digital Transformation

The Conversation: The Conversation

The post Ragan’s PR Daily Awards finalists announced: See the full list appeared first on PR Daily.

PR Daily’s Top Women in Marketing recognizes the trailblazing achievements of the women who have raised the bar for the rest of the marketing world, developing high-performance, relentlessly creative work across advertising and marketing.

Today, we are delighted to announce our 2023 class.

These women develop innovative and impactful creative work, pioneer high-performance strategies for brands, agencies and organizations, and pave the way for other women and underrepresented communities to take up the torch and join in. PR Daily’s 2023 Top Women in Marketing have leveraged their networks, influence and experience to solve today’s most pressing challenges, reach new audiences and empower those whose voices often go unheard.

From top communications leads at agencies to analytics aces, these women have demonstrated the ability to unlock new opportunities and generate impact across diverse domains through cutting-edge tactics and tools. They are leaders, mentors and champions — and the driving force behind positive change in the marketing landscape. We proudly honor their work and accomplishments.

Read on for the full list of 2023 inductees and click here to learn how you can join us for a special awards ceremony on Oct. 26, 2023.

Congratulations to PR Daily’s 2023 Top Women in Marketing

Agency Leaders

Demar Anderson, Senior Vice President, Marketing + Business Development, Allison+Partners

Rachel Barek, CEO and Co-Founder, Said Differently

Kelly Higgins, Chief Marketing Officer, Doremus+Co

Jessica Becker, Managing Partner, US & Canada, Manifest

Kara Brown, Chief Executive Officer, LeadCoverage

Adrienne Cadena, CEO, Havas Street, Havas Formula

Abbie Griffith, U.S. Head of Operations, Health, Edelman

Katherine Hollar Barnard, Managing Partner and CEO, Firesign Marketing

Tatiana Lyons, Managing Director, Klick Health

Rebecca Nunez, CEO, The MRN Agency

Debra Pickett, Founder and Principal Consultant, Page 2 Communications

Laura Smith, Executive Vice President, Client Services, Racepoint Global

René Spellman, Chief Impact Officer, Obsidianworks

Sharon Tallach Vogelpohl, President & CEO, MHP/Team SI

Donna Tobin, Global Chief Marketing & Communications Officer, DDB Worldwide

Heather Torreggiani, Founding Partner, The Scratch Collective

Gabrielle Zucker, Chief Executive Officer, KWT Global

Brand Marketers

Nicole R. Braley, Chief Marketing Officer, Inception Fertility

Lisa Campbell, Chief Marketing Officer, OneTrust

Jenn Carson, Manager, Social Media & Digital Marketing, Krasdale Foods/ Alpha 1 Marketing

Maria Colon, Vice President, Marketing and Customer Experience, De’Longhi America

Erika Constantine, Associate Vice President, Marketing, Discover The Palm Beaches

Maggie Curry, VP Brand Marketing, Kendall-Jackson Winery

Aliah Davis-McHenry, Executive Director Corporate Marketing Corporate Communications, Bristol Myers Squibb

Jennifer Denton, Chief Marketing Officer, SHE Media

Sue Dietrich, Marketing Director, Stanley Brand

Jessica Dixon, Senior Vice President, Marketing and Communications, MIND 24-7

Angelina Franco, Director, Brand Communications U.S. and Global Moments, Mars Wrigley

Linda Goldstein, Chief Marketing Officer, CSAA Insurance Group

Jenna Habayeb, Chief Marketing Officer, IPSY

Julie Hernandez, Vice President, Gout Marketing, Horizon Therapeutics

Kari Herrin, Senior Vice President, Brand Experience, Savannah College of Art and Design

LaQuita Howard, Marketing Manager, League of Women Voters

Helene Imperiale, Director of Corporate Social Responsibility and Call of Duty Endowment Marketing, Activision Blizzard/Call of Duty Endowment

Joy Jarrett, CMO, Guidehouse

Kathleen Kaag, SVP of Marketing, Loadsmart

Jill Kouri, Chief Marketing Officer, HCLTech

Lauren Mannetti, Vice President, Marketing, GNC

Lindsay Morgan, Chief Marketing Officer, Pizza Hut

Megan Newton, Senior Director of Brand Marketing and Digital Media, San Diego State University

Zahra Nurani, Vice President of Marketing Communications, Burger King

Kaylan Rexer, Chief Marketing Officer, Ilegal Mezcal

Kristin Russel, Chief Marketing Officer, symplr

Deborah Sabo, Senior Vice President of Marketing, Food Lion, LLC

Joanna Scholl, Senior Vice President Marketing, Branding and Digital Content, The 92nd Street Y, New York (92NY)

Julie Seman, Executive Vice President and Chief Marketing and Innovation Officer, Primerica

Alison Urmini, VP Marketing, Jackson Family Wines

Maya Wasserman, Head of Marketing, Home Entertainment and Sound, Sony Electronics, Sony Electronics

Amber White, VP of Marketing, Phillips Connect

Stefanie Zambelli, Director of Marketing, Applebee’s Grill + Bar

Content Marketers

Marissa Beck, Senior Director, Brand and Content, North America, Mars

Sue Burkett, Strategic Marketing Leader, Owens Corning

Barrie Gruner, Executive Vice President, Marketing and Publicity, Hulu Originals, Hulu

Lainey Johnson, Americas Head of Brand and Media, EY

Sarah Ledger, Assistant Vice President – Marketing and Communications, Cambridge Investment Research, Inc.

Sheila Sarkozi Stevens, Partner Marketing Manager, RepairPal

Kelly Warkentien, Senior Creative Director, Merrell

Erin Weir, Executive Vice President, Marketing Strategy, ABC & General Entertainment, The Walt Disney Company

Data/Analytics Leaders

Leslie Alore, Global Vice President of Growth Marketing, Ivanti

Melissa Hendricks, CMO, Verisk

Melissa Watson, Vice President of Marketing Data Platforms and Analytics, Providence

Marketers to Watch (Age 30 and Under)

Ashley DeJonge, Digital Marketing Associate, Riddell

Sabiha Gire, Assistant Vice President Creative Services, Outreach Strategists

Gia Lee, Co-Founder, NinetyEight

Vanessa Mbonu, Vice President, Digital Marketing and Communications, NAACP

Kerry Mullen, Vice President, Vested

Abby Nelson, Senior Marketing and Communications Specialist, Ascension

Maeli Niebles, Senior Digital Marketing Manager, Native Roots Cannabis Co.

Product Marketers

Diana Chan, Chief Marketing Officer, MOLLI Surgical

Corinna Fulton, Vice President, Solutions Marketing, Ivanti

Rachelle Graham, Vice President Marketing/Communications, UPMC Health Plan

Meagan Keane, Director of Product Marketing, Adobe

Elizabeth Magill, VP, Marketing, Cyara

Social Media Marketers

Alejandra Caceres, Director of Social Media, Crumbl Cookies

Beril Gutierrez, Director, Social Media & Content, Discover The Palm Beaches

Jennifer McDonnell, Vice President, Content & Social Media, Reshift Media

Sharifah Niles-Lane, SVP, Head of Enterprise Social Media and Content Strategy, Citizens

Alana Visconti, Director, Social Media, Listings, Nasdaq

Jamie Whalen, Director, Social Media, Ivanti

Team Leaders

Elizabeth Delhagen, Global Head of Communications & Events, Samsung Electronics

Jane Griffin, Regional Vice President, Marketing & Communications, Trinity Health

Marnie Mitchell Keogh, Senior Vice President, Marketing, Magellan Health

Kristi Melani, CMO & GTM Strategy, Telesign

Sukhmani Mohta, Chief Marketing Officer, Display Division, Samsung Electronics America

Erica Morgenstern, Chief Marketing Officer, Virgin Pulse

Kathy Parker, President & Global Chief Marketing Officer, Bacardi – PATRÓN Tequila & Grey Goose Vodka

Ashley Pollard, Senior Director, Marketing and Communications, Ascension

Jennifer Renaud, Chief Marketing Officer, Masonite

Melanie Siewert, Chief Marketing Officer, CellPoint Digital

Rhonda Sloan, Global Head of Sales & Marketing, AIG Travel

Caryn Stancik, Chief Communications & Marketing Officer, Cook County Health

Shoma Thomas, Chief Marketing Officer, WellSky

Katie Townsend, SVP Marketing and Communications, Seattle Kraken

Sarah Wise, Senior Vice President, Brand and Creative Services, AmeriLife

Lisa Wolleon, Executive Vice President, Coyne PR

Tech/Digital Marketers

April Augustine, Director of Marketing, Gaming Laboratories International (GLI)

Shweta Ponnappa, Chief Marketing and Digital Experience Officer, Providence

The post These are PR Daily’s 2023 Top Women in Marketing appeared first on PR Daily.

PR Daily’s Media Relations Awards offer the perfect platform to highlight innovative strategies for securing media coverage, show off your team’s ability to navigate crises with composure, and showcase the talent needed to craft engaging and impactful stories. This program is dedicated to recognizing the best media relations campaigns, events, and initiatives from the past year, making it a must-enter competition for individuals and organizations alike.

“PR Daily’s Media Relations Awards is the premier platform to showcase and celebrate the creativity, ingenuity and resilience of the industry,” said Brendan Gannon, senior marketing manager for PR Daily’s Awards programs. “We invite you to enter your media relations work for the opportunity to gain recognition for your innovative strategies and captivating storytelling efforts.”

There are numerous categories available to honor your media relations efforts, including crisis or reputation management, influencer relations, press event or media tour, social media, virtual events, and many more. And of course, you’ll want to enter to win the grand prize: campaigns of the year and professional of the year. The Media Relations Awards program helps organizations put the spotlight on their work and measure success so why not share your bold and creative ideas with the world? But you need to act now. The deadline to submit your entries is August 18, 2023.

All finalists will receive recognition at a special live event in December at the renowned National Press Club in Washington, D.C. Category winners will be announced during the event, where they will receive editorial recognition, along with a coveted awards trophy and a marketing tool kit to help promote your outstanding accomplishments.

Don’t let your hard work and achievements go unnoticed. Take this chance to earn the recognition you deserve for your exceptional media relations endeavors from the past year. Enter PR Daily’s Media Relations Awards today and let your brilliance shine on the national stage. Submit your entries before the deadline on August 18, 2023.

The post Get recognition for your media relations achievements appeared first on PR Daily.

Entering PR Daily’s award programs is just the first step. The second step is celebration.

Join us June 14 from 12–2:30 p.m. EST at the Yale Club in New York City for lunch and an awards ceremony where we will recognize all finalists in PR Daily’s Social Media & Digital Awards plus Top Agencies and Campaigns. That’s like two events in one.

“PR Daily’s Social Media & Digital Awards recognizes the campaigns, content, people and teams that excelled in earning audience attention and turning that engagement into successful results for their organizations or clients,” said Brendan Gannon, senior marketing manager of Ragan and PR Daily’s awards programs. “The Top Agencies Awards honor the top firms and campaigns that over-delivered on their promises to clients and raised the bar on effective communications strategies and tactics.”

At this year’s awards luncheon, you’ll be among the best and brightest in the business including Walgreens Boots Alliance, John Hopkins and AAA, plus agencies like MikeWorldWide, Ruder Finn, Racepoint Global and The Brand Agency. You’ll also be entertained by Augie Bello, who has recorded with multiple artists, including Teddy Swims and Darren Criss and appeared as a guest on “The Drew Barrymore Show.”

“Our awards events are can’t-miss celebrations, recognizing all of the hard work that communicators are doing for their organizations and clients,” said Gannon. “They are a well-deserved opportunity to network, dine and celebrate with colleagues and peers.”

Come celebrate these teams and all their great work. Register now!

We hope to see you there, but there are other awards on the horizon you should be a part of. Make sure to check in on our programs regularly and bookmark PRDaily.com/awards.

The post Get ready to celebrate social media campaigns and Top Agencies appeared first on PR Daily.

We’re looking to recognize and celebrate talented communicators like you. Do you have an impressive campaign, project or initiative that captivated and engaged audiences, boosted sales and lifted a brand? Share your success by entering the PR Daily Awards, a prestigious awards program that recognizes the top PR, marketing and social media campaigns worldwide.

The PR Daily Awards shine a spotlight on the increasing influence of communications in all sectors of the marketplace, and we want to celebrate your achievements. Whether you’re a seasoned professional or a rising star, we invite you and your team to share your best work with your peers in categories like industry campaigns, video, podcasts, publications, PR events, social media communications, people and teams, general campaigns and much, much more.

Join the growing list of winners and gain recognition alongside industry leaders like L’Oréal, Keurig Dr Pepper, Target, NBCUniversal, Lincoln Financial Group, Lockheed Martin, Ruder Finn, Conde Nast and March of Dimes. So don’t hesitate to submit your entry to the PR Daily Awards today. The deadline to enter is May 12! Let’s honor your achievements and recognize your contributions to the field of communications.

This is THE program for talented communicators like you.

ENTER NOW!

The post Get the recognition you deserve. Enter your campaign in the PR Daily Awards. appeared first on PR Daily.

When a crisis strikes, organizations and clients turn to the people and teams who are the calm amid the storm.

Ragan’s Crisis Communications Awards finalists represent the campaigns, messaging, responses, people and teams that were instrumental in mitigating the damage caused by a crisis.

Congratulations to this year’s finalists. We will announce winners in April.

Campaigns and Strategy

Covid-19 Campaign

• Consolidated Asset Management Services (CAMS): CAMS COVID Response & Safety Program
• Florida Memorial University: Protect the Pride
• INFUSEmedia: INFUSEmedia’s Covid Response
• National Automobile Dealers Association: NADA Coronavirus Hub
• OBI Creative: Omicron Surge Crisis Communications

Cybersecurity Response

• Cisco: Cisco Global Communications Instrumental in Cybersecurity Incident Mitigation and Response

Integrated Campaign

• American Egg Board with Inspire PR Group and Epic Associates: 2021-22 Bird Flu Response
• Project HOPE: #HOPEforUkraine
• The Partnership: NCH Heart Institute (NHI)

Media Relations Campaign

• Bospar: San Francisco Pride
• Identity: Guiding the Oakland County Prosecutor’s Office During a Crisis
• Lambert: Flint Water Legal Defense Team
• The Partnership: NCH Heart Institute (NHI)
• The TASC Group: Protecting the Rights of Asbestos Cancer Victims Against Fortune 500 Companies

Natural Disaster Response

• ADG Strategy Group: Hurricane Ian Disaster Response
• ChenMed: ChenMed Supports Employees, Patients and the Community After Hurricane Ian
• The University of Florida: Hurricane Ian Response Plan
• Treasure Coast Food Bank: Hurricane Ian Response

Public Affairs Campaign

• American Society for Reproductive Medicine: ASRM’s Response to the Dobbs v Jackson Ruling
• The Levinson Group: The Levinson Group
• Upwardly Global: Joshua Garner

Reputation Turnaround Campaign

• Bospar: San Francisco Pride
• Florida Memorial University: SACSCOC

Social Justice Campaign

• Bospar: San Francisco Pride
• IGNITE: Reproductive Justice Campaign
• Planned Parenthood Federation of America, Planned Parenthood Action Fund: Bans Off Our Bodies
• The Levinson Group: The Levinson Group

Crisis Response by Industry

Food and Beverage

• American Egg Board with Inspire PR Group and Epic Associates: 2021-22 Bird Flu Response

Nonprofit/Government

• ADG Strategy Group: Hurricane Ian Disaster Response
• Bospar: San Francisco Pride
• Dallas ISD: Dallas ISD’s Comprehensive Safety Plan: A crisis response to the Robb Elementary School tragedy
• Identity: Guiding the Oakland County Prosecutor’s Office During a Crisis
• National Automobile Dealers Association: NADA Coronavirus Hub
• Orleans Parish Communication District: OPCD Mardi Gras Public Safety Awareness

Health Care

• Arkansas Health Care Association: Monette Manor Disaster Response
• Bethany Children’s Health Center: Boil-Water Order – Bethany Children’s Health Center
• OBI Creative: Omicron Surge Crisis Communications

Utility/Energy

• Consolidated Asset Management Services (CAMS): CAMS COVID Response & Safety Program
• National Renewable Energy Laboratory: NREL Pandemic Response Team

The post Announcing Ragan’s Crisis Communications Awards finalists appeared first on PR Daily.

According to research by The Trevor Project, 42% of LGBTQ youth — 1.8 million people — seriously consider suicide each year in the United States. The Trevor Project’s research also shows that celebrities who identify as LGBTQ have a positive influence on LGBTQ youth, with 80% saying these celebrities affected how they feel about being LGBTQ.

With this in mind, The Trevor Project selected singer Lil Nas X, an openly out celebrity with 19.8 million followers on Instagram and Twitter, as the inaugural honoree of its new “Suicide Prevention Advocate of the Year” award—a celebrity who could speak out during National Suicide Prevention Awareness Month in September 2021 to LGBTQ youth about the challenges they shared.

The Trevor Project’s communications team compiled a list of more than 250 media targets at more than 100 outlets across music and entertainment, mainstream news and culture, health and wellness, LGBTQ coverage, and more, hoping to ensure the highest amount of media coverage.

The Trevor Project also echoed the announcement on Twitter, Instagram, Facebook and LinkedIn, all while working with Lil Nas X’s team to draft commentary about the meaning of the award to the singer.

The Trevor Project strategized with Lil Nas X’s PR team to coordinate the timing for the award with the rollout campaign for the singer’s album, set for release on Sept. 17. In addition, the Trevor Project’s marketing team created original visual graphics to promote the award across social media, email campaigns, website banners and more using exclusive imagery provided by Lil Nas X’s team.

The award announcement ran from Aug. 31–Sept. 1, 2021. During that time, The Trevor Project’s pitching efforts produced more than 35 pieces of unique coverage, including stories in the Associated Press, BET, Forbes, Gay Times and more. The campaign reached more 185.5 million unique monthly visitors in top tier publications like ABC News, Bloomberg, U.S. News & World Report, The Washington Post and more.

In total, The Trevor Project generated more than 570 million media impressions, with an estimated publicity value of over $523,000. On social media The Trevor Project team earned more than 2.97 million social impressions, 71,000 engagements, and over 7,000 clicks to The Trevor Project website. The Trevor Project also acquired more than 3,000 new followers across Twitter, Facebook, Instagram and LinkedIn.

Congratulations to the team of Sam Gold, Marissa Cohnen, Kevin Wong, Amit Paley and Josh Weaver.

The post PR Daily Awards: Trevor Project partners with Lil Nas X for LGBTQ suicide prevention appeared first on PR Daily.

In 2021, Worksite Labs reached out to Dotted Line to increase its visibility and awareness by building marketing strategies for its FDA-approved PCR diagnostic testing.

Worksite Labs and Dotted Line gave more than 500,000 Americans the ability to book COVID-19 testing easily as requirements changed often and access to traditional testing labs was a nationwide problem.

Dotted Line focused on building a digital content strategy to generate awareness, demonstrate thought leadership and engage with people. Using websites, blogs, social platforms and digital advertising, it sought to consistently tie content back to Worksite Labs’ consumer-first mission of fast, accurate and convenient COVID testing.

Dotted Line and Worksite Labs delivered frequent, tailored messages to targeted customers on LinkedIn, Facebook, Instagram and Twitter, along with digital advertising on social channels and related apps, plus blogs providing thought leadership on testing and other COVID-19 topics and email campaigns to deepen relationships with customers.

The team also developed an Instagram contest to boost engagement, offering enough free airline miles for two round-trip tickets to Hawaii. The marketing efforts were supplemented with a media relations strategy that drove visitors to the Worksite Labs website, which is constantly updated with information such as a tool for getting the latest travel requirements.

From May through December 2021, total impressions across all platforms increased by 37%. Email open rates increased by 1,245%, organic social media impressions increased by 2,122%, and Worksite Labs’ website traffic increased 1,630%.

Congratulations to the teams at both Worksite Labs and Dotted Line.

The post Ragan Awards: How a content strategy helped Americans get COVID testing appeared first on PR Daily.

The lead article of UC Davis Children’s Hospital’s 2019­-2020 digital annual report told a compelling story — a large multidisciplinary team from more than 30 pediatric subspecialties successfully separated nine-month-old conjoined twins. The two girls were born fused at the head, a condition that occurs approximately only once every 2.5 million births. Once they were separated, they were able to look at each for the first time.

The goal of the annual report, launched in February 2021, was to support the hospital’s reputation for specialty care and drive an increase in pediatric specialty referrals. The strategy centered around showcasing personal stories and highlighting UC Davis specialists when they were the first or only doctors to perform newsworthy and innovative research or treatments.

The public information officer identified and interviewed patients and families who had experienced lifesaving care; the writer compiled short articles for the report and collaborated with the public information officer to tell patient care stories and describe photos captured by the photographer.

The project had an additional challenge: building out the report website in-house instead of using a third-party vendor. The idea was to manage the process from start to finish, ensuring that the team was intimately familiar with the content.

The timeline was strict. To launch by early February 2021, the content had to be ready to go by the end of December 2020 so that it could be quickly implemented over the next 4 weeks.

To build out the website, an in-house digital team designed a template to showcase UC Davis’s signature publications. The team customized the template for the annual report, using a modern design to emphasize the copy and photographs. They had to make the template consistent with UC Davis’s overall brand style and also provide easy access to physician referral information via the navigation bar.

Once the report was launched, the marketing team shared it on internal communications channels and newsletters. On external channels, the report was targeted to reach referring physicians across the nation via a letter from UC Davis Children’s Hospital pediatrician in chief, who shared news about the twins’ separation along with a link to the full annual report.

The annual report helped drive a 20% increase in referrals to pediatric specialists.

Kudos to the team of Tricia Tomiyoshi, Michele Taber, Jennifer Jacobs, Emily Lilyla, Barbara Henelly, Brittany Collins, Cesar Cervantes and Davor Miksic.

The post PR Daily Award winner: Brand journalism on surgery separating conjoined twins stuns in annual report appeared first on PR Daily.

The iconic men’s grooming brand AXE set out to refresh its image. The brand, which was founded in 1983, was still presenting outdated messages about masculinity. Its messaging wasn’t in sync with the Gen Z consumers it aimed to capture.

Through research, it defined its Gen Z audience as “MemeBros,” or “super online dudes” whose kooky humor often crosses over into mainstream culture. Creating a genuine rapport about AXE was integral to the agency’s mission. It was quick to slide AXE into real conversations and communities that resonated with its audience. Among them were music outlet XXL and RapTV, as well as gaming organization FaZe Clan.

The goal was to have AXE sound like a friend chiming in on a group chat. Its voice aimed to simulate how “MemeBros” would engage on Twitter and Instagram. Since Gen Z digs cryptocurrency like Dogecoin and smoking weed, The Martin Agency built a campaign around those themes.

The agency learned that #DogeArmy was using the marijuana-centric holiday 4/20 to lift Dogecoin above $1. AXE entered the conversation by tweeting an image of a limited-edition AXE can with the Doge rocketing to the moon and the text: “If it gets to $1, we’ll make it happen.”  Engaged users responded by creating the rallying cry, “You can’t, but #DogeCan.”

The campaign’s success is measured by:

• The tweet, which captured 13K new followers
• #DogeCan’s trending status on Twitter
• 1,000+ limited-edition cans, which sold out in under one minute
• The spray meme and NFT
• Dogecoin’s +19% jump on release day
• AXE’s social following’s 10% jump — the largest bump AXE had seen since 2016

For its skyrocketing success, the agency was named a winner in the Twitter category of PR Daily’s Social Media & Digital Awards.

Congratulations to The Martin Agency team of Danny Robinson, Ashley Marshall, Mik Manulik, Adam Goffstein, Lex Cabrera, Natalie Meyer, Gabe Davis, Drew Corrigan-Nunez, Gillian Merrill, Samad Hussain, Sharon Panelo, Stuart Hayhurst, Taylor Wiegert, Matt Kessler and Keith Gordon.

Kudos also go to the SuperJoy team: Matt Swieca, Ken Macy, Patrick Mack, McKay Bolden and David Freeman.

The post How The Martin Agency repositioned AXE to vibe with Gen Z consumers appeared first on PR Daily.

The post Announcing PR Daily’s 2022 Content Marketing Awards winners appeared first on PR Daily.

The Disney Parks team created more than 500 TikToks, which spotlighted heartfelt stories from cast members. The platform was also used to share exclusive behind-the-scenes content; information on new food, beverage, and product offerings; and special events such as park re-openings and celebrations. New park attractions/lands and relevant platform trends were also featured.

The team used eight Live Events to generate buzz. It included attraction ride-throughs with behind-the-scenes details from Walt Disney Imagineering, after-hours exclusive tours and holiday and celebration events such as parades, fireworks displays and performances.

By year end, @disneyparks’ TikTok growth made it the fastest growing, most engaged @disneyparks handle in 2021. Significant moments were highlighted through 123 TikToks, which went viral with organic video views in the 1-25 million range. Engagement rates were 3 to 6 times higher than other social media. TikTok was also quick to celebrate Disney’s magic. It included Disney in its “Year on TikTok 2021” recap and named it a “Brand that Acts like Creators.”

Disney Parks’ social media captured the interest of a new generation of people. It used live events and video to address this audience who spends a lot of time browsing TikTok and garnered more than 541 million video views, 4 million followers, and over 86.7 million likes. For its efforts, it was named winner of the Tik Tok category of PR Daily’s Social Media & Digital Awards. Congratulations!

The post How Disney Parks leveraged the art of storytelling to engage the Gen Z audience appeared first on PR Daily.

Early diagnosis of Color Vision Deficiency (CVD) is crucial since color is widely used as a learning and development tool. Color blindness, a highly undiagnosed, genetic condition, affects 1 in 12 males and 1 in 200 females, globally. People with CVD can see color, but they can’t distinguish between shades.

Klick Health teamed up with the Children’s Eye Foundation (CEF) of AAPOS to get kids on board for early screenings. They created “The Curious Eye”— a free, downloadable storybook that helps with early diagnosis and offers resources for support. The book is available at thecuriouseye.org.

“The Curious Eye” drew inspiration from the standardized color test. Rather than using multicolored dots shaped as numbers, a spectrum of colored dots form cute creatures. Kids are asked to distinguish one color from another to identify images of birds, insects, and other animals. An answer key assists adults in determining if a consultation is necessary. The book offers direct links to CEF’s ophthalmologist referral service.

The book’s launch was planned to coincide with National Institute of Health’s (NIH) Healthy Vision Month in May. Press coverage appeared in The Wall Street Journal, Medscape, Global News TV in Toronto, The Daily Mail in the UK, Verywell Family and various trade publications.

Klick’s team leveraged the book’s appeal as an interactive CVD storybook, built on CEF’s leadership, and tapped the reach of the book’s creators. The campaign led to a 13,944% boost in interactions across CEF’s social channels and an 1,065% uptick in website visitors. The marketing agency’s campaign earned more than 67 million press impressions globally.

Hundreds of hardcopies of the book were distributed to pediatric ophthalmologists nationwide. A literary agent is working to get the book on store shelves worldwide. Requests for multilingual translations poured in from countries around the globe.

For Klick’s achievements, it was named a winner in the Specialty Campaign category of PR Daily’s Social Media & Digital Awards.

Credit goes to the Klick Health team: Sheryl Steinberg, Anne Vranic, Marisa Mcwilliams, Rich Levy, Michael Bonilla, Kate Maldjian, Kristine Brown, Laura Denham, Hollie Phipps, Kelly Gray, Chris Newcomb and Gavin Buckland. Kudos also go to illustrator Ruby Wang.

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Every year, millions of viewers tune in to watch Hallmark’s festive, feel-good movies. Hallmark actors and sister team Ashley Williams and Kimberly Williams-Paisley produced and co-starred in “Sister Swap: A Hometown Holiday” and “Sister Swap: Christmas in the City,” a special two-part event.

Crown Media Family Networks’ social media team harnessed the power of social media to put fans front and center. The team hosted Zoom Watch Party events for each movie, cleverly using one event to promote the other. Fans were encouraged to enter a sweepstakes for a coveted opportunity to win a Watch Party in which they could invite three friends to join them (virtually) for the premiere. The contests were available on Facebook, Instagram and Twitter.

Hallmark was sure to deliver a signature ending. During the first premiere, Ashley, Kimberly, and fellow actor Anna Holbrook surprised the winners with a special drop-in visit. The Williams sisters chatted about why they created the holiday movies, asked about the fans’ favorite parts and played games with their star-struck fans.

Each premiere event included trivia games and a living room scavenger hunt. To get into the spirit, fans donned their favorite Hallmark Channel gear. Festive, custom Zoom backgrounds were tailored to each movie.

After the first premiere, the moment of surprise was shared across social media. Beyond generating buzz, it sparked more sweepstakes entries. For the next premiere, the sister duo brought in Hallmark Channel stars Nikki DeLoach, Autumn Reeser and Brooke D’Orsay for the surprise drop-in. Engaging events such as these help Hallmark deliver on the promise of this 100-year-old brand.

In a span of three weeks, the team nabbed 1 million impressions, garnered 32,000 engagements, and prompted 1,700 sweepstakes entries. For its efforts, it was named a winner in the Social Media Campaign category of PR Daily’s Social Media & Digital Awards.

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