PR Daily Staff
Communications Week welcomes comms leaders to 2022 Advisory Board
The group of 27 industry experts will guide the editorial focus and programming for this year’s events, taking place Nov. 1-4.
Comms Week
Diane Schwartz
How communications is proving its value to the C-suite
Ragan CEO Diane Schwartz makes the case for communications as a revenue generator for the business.
Michelle Olson
6 ways communications can keep its seat at the table
PRSA Chair Michelle Olson discusses the tools that are building communicators credibility with the C-suite.
Justin Joffe
Why leaders must erase the stigma against taking time off
Sarah Plaster, Aflac’s organizational comms director, unpacks the top findings of ‘The 2021-2022 Aflac WorkForces Report.’
Robby Brumberg
HarrisX/Ragan survey reveals leadership is the No. 1 skill CEOs value in communicators
But the top skill communicators value? Writing. This is one of many gaps between executives and communicators’ expectations and priorities revealed in the new CEO-Communicators Competencies survey.
Ted Kitterman
For influencer marketing to succeed, the strategy must be sound
Bilal Lakhani, communications and marketing director for Thorn, shares tips on when influencer marketing is a bad investment for your organization.
PR Daily Staff
Hispanic Public Relations Association (HPRA) nominates Sonia Diaz a ‘Transformational Communicator’
Sonia Diaz worked to ensure a multicultural talent pool for the association.
Ted Kitterman
Industry leaders from Mastercard, Microsoft and more discuss future of comms
The gala and panel were held in New York City, part of Communications Week for 2021.
Ted Kitterman
How the conversation about cultural relevancy has shifted for PR
The Hispanic Public Relations Association’s National Board President shares how PR pros and organizations are rethinking the approach to diverse representation and inclusion.
Ragan Staff
IPREX nominates Kathy Tunheim a ‘Transformational Communicator’
Identifying an opportunity to connect IPREX professionals through a network, Kathy Tunheim worked to create a platform solution.
Ted Kitterman
Ketchum’s Nicole Moreo on measuring purpose communications
The tools and tactics remain the same, but there are some mistakes organizations are more likely to make when executing purpose-driven campaigns.
Ted Kitterman
Why grasping strategy is so crucial for future communicators
The role of the communications pro has been elevated during the pandemic—so how can advocates ensure the function remains essential moving forward?
Justin Joffe
Peppercomm’s Steve Cody: Communicators must stay one step ahead of the marketplace
The CEO and founder shares how he sees futureproofing your organization as the greatest challenge facing communications pros.
Ragan Insider Ted Kitterman
What are the comms opportunities in the ‘metaverse’?
The term has jumped into the mainstream as Mark Zuckerberg has suggested the technology will be a huge part of his company’s future, rebranding Facebook as ‘Meta.’
Julie Exner
How to rise to the high new expectations for communications
As the pandemic showed the importance of the comms profession—and all kinds of barriers were pulled down—here’s how some agency pros are stepping up.
