Comments on: This is the only PR measurement that actually matters

Comments on: This is the only PR measurement that actually matters https://www.prdaily.com/this-is-the-only-pr-measurement-that-actually-matters/ PR Daily - News for PR professionals Tue, 06 Jun 2023 23:13:40 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Dr James Mahoney https://www.prdaily.com/this-is-the-only-pr-measurement-that-actually-matters/#comment-362940 Tue, 06 Jun 2023 23:13:40 +0000 https://www.prdaily.com/?p=332091#comment-362940 This is one of the best evaluation pieces I have read in this newsletter. And he’s absolutely correct. For more on the concept, see The Strategic Communication Imperative, Routledge, 2022.

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