Joy Knowles
6 ways to get the most out of your media measurement tool
Don’t just use listening tools to track share of voice. Here’s how to use data to drive your content strategy.
Measurement
Jim Ylisela
When it comes to measurement, turn to journalism
Is your internal communications getting the job done? Apply the 5 W’s—and don’t forget the H.
Greg Hakim
Why PR campaigns should focus on more than ‘awareness’
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
Emma Atkinson
Credit Suisse defends dealings with criminal clientele, American audiences stick with the union and McDonald’s fights activist investor on animal welfare
Also: TikTok stars make more than top CEOs and more.
Renee Spurlin
The most meaningful PR measurements in 2022
Share of voice, sentiment and impressions don’t make the list.
Emma Atkinson
Oil industry falls short on climate pledges, vaccine mandates split US workers and Levi’s exec says she was forced out over COVID-19 views
Also: Mozilla Firefox partners with Disney ahead of new movie and more.
Emma Atkinson
IBM responds to age discrimination lawsuit, Americans want more tech industry oversight and Coinbase’s Super Bowl ad garners huge Twitter response
Also: Go boneless with Wingstop for Valentine’s Day, a new survey for social media pros and more.
PR Daily Staff
5 steps to optimize an internal communications plan
A guide from Firstup details an actionable process with seven templates to help with starting or updating an internal communications strategy.
Emma Atkinson
Ford, GM blame supply chain woes on Canadian trucker protest, women slower to return to the workforce, and companies fail to meet climate pledges
Also: Topo Chico wants to send your ex a cactus for V-Day, adidas’ new sports bra campaign goes topless on Twitter and more.
Emma Atkinson
Peloton cuts jobs and shakes up C-suite, J&J defends halting vaccine production and more comms gigs are going remote
Also: how Panera’s trying to ‘put a ring on it’ the day after Valentine’s Day, a new survey for social media pros and more.
PR Daily Staff
How to unlock the power of your role as a communicator
Staffbase’s internal comms master class will provide a comprehensive guide to implementing a successful comms strategy.
Johna Burke
What PR pros should learn from the courage of whistleblowers
AMEC’s Johna Burke analyzes the comms lessons from the book ‘A Sacred Duty’, a look at one PR pro’s efforts to fight government corruption and a public smear campaign.
Emma Atkinson
Google upgrades family leave perks for workers, brands flummoxed by the metaverse and Glossier lays off 80+ following 2021 expansion
Also: Dolly Parton’s got something new cookin’ with Duncan Hines, a new survey for social media pros and more.
Emma Atkinson
Amazon scraps employee relations campaign, two-thirds of U.S. adults report having never used virtual reality tech and PRSA Foundation offers $20k scholarship
Also: Brands respond to Elon Musk’s Dogecoin tweet, a new survey for social media pros and more.
Katrina Gill
Don’t let these 4 obstacles undermine your comms audit
It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.
