Today’s guest is a strategist, an author, a publisher and a podcaster with a passion for making people famous for what they do. Torund Bryhn is the author of “Fame Revolution,” and she’s captured the essence of today’s public life in a way no other author has yet done.

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Women dominate the field of marketing. That means female leaders wield incredible power in shaping how customers – and even the wider culture – view the products and services their organizations offer.

That doesn’t mean the road has always been easy for women in the industry. There are still glass ceilings to break, old prejudices to overcome and the challenge of balancing family and career – all while being exceptional practitioners of their craft.

The 2023 winners of PR Daily’s Top Women in Marketing have overcome these challenges with skill, determination and grace. The 2024 honorees will be no exception – will you be among them? Your last chance to enter is March 22, 2024.

While we wait to celebrate this year’s crop of marvelous marketers, let’s take a year back at just a handful of last year’s winners to see what landed them on the awards list.

Lainey Johnson, EY Americas head of brand and paid media

Lainey Johnson manages marketing investments exceeding $30 million annually and that incorporate creative ideas into the marketing mix, including “Real Time Insights,” a series of 90-second news-segment-style episodes. These episodes, hosted by CNBC’s Caroline Woods from an EY-branded set at CNBC’s Headquarters, feature EY thought leaders and strategic partners. The series integrates into news programming, demonstrating EY’s expertise while boosting brand consideration.

Additionally, Johnson spearheads “Leadership in Action,” a master class series in collaboration with the Wall Street Journal, featuring prominent CEOs discussing decisive moments in their companies. The series not only resonates strongly with EY’s target audience but also demonstrates impressive engagement statistics, with users spending over four times above benchmark engaging with the content.

Johnson also introduced “Real Time Business – Financial Services Edition” in partnership with Reuters, aiming to humanize EY and shed light on the financial services industry. The program featured 10 digital videos and audio cut-downs that garnered exceptional engagement, surpassing Reuters’ overall benchmarks with 544K LinkedIn video views and 12.4M audio listens.

Her commitment to creating engaging content that serves audiences as much as it serves the brand earned her place among the Top Women in Marketing 2024.

Read more about Johnson.

Barrie Gruner, executive vice president of Hulu marketing and publicity

Under Barrie Gruner’s leadership, Hulu’s have achieved remarkable success, setting new records in the streaming industry.

One standout example of Gruner’s expertise is her work with the critically acclaimed “Only Murders in the Building.” Leveraging innovative tactics like TikTok Branded Effect, Digital Ambient Rooms and a pop-up museum activation, Gruner’s team celebrated the series and deepened fan engagement, resulting in “Only Murders in the Building” becoming the most-watched comedy in Hulu’s history.

The launch of “The Kardashians” on Hulu also witnessed success thanks to Gruner’s robust marketing and social campaigns, including social media units, custom content, extensive out-of-home advertising, immersive press events, and influencer experiences. @KardashiansHulu gained one million followers on Twitter in just 48 hours, achieving the largest social footprint of any Hulu launch.

For the promotion of “The Handmaid’s Tale” season five, Gruner’s team made history by becoming TikTok’s first advertiser in North America to run a paid ad using the newly launched Story Selection Ad, leading to a 268% increase in average engagement.

Gruner’s commitment to new technology and storytelling set her apart among her peers.

Read more about Gruner.

Marissa Beck Viola, VP of global brand experience for M&M’s Ecosystem

Marissa Beck Viola’s bold approach to omni-channel storytelling and her dedication to creating new connection points for the next generations of consumers have positioned her at the forefront of the industry.

M&M’S introduced the world to Purple, a peanut-shaped female spokescandy who celebrated uniqueness and purpose. Beck Viola and her team executed a comprehensive digital and earned media relations campaign, anchored by engaging video content. Purple’s introduction generated more than 120 million social media impressions within the first 24 hours, along with over 9 billion global media impressions. This initiative led to double-digit sales growth year-over-year and cemented M&M’S as Gen Z’s favorite CPG brand, as recognized by Morning Consult.

Next, Snickers continued its successful Rookie Mistake of the Year campaign, emphasizing the brand’s core message: “You’re not you when you’re hungry.” This integrated program spanned the NFL season, featuring rookie hunger-related mistakes, and engaged consumers through TV, online video, social media and in-store activations. The campaign achieved a nearly 50% increase in social media entries, garnered over 1.5 billion earned media impressions, and resulted in more than 24,000 QR code scans on packaging, ultimately boosting sales for the brand.

Lastly, Skittles undertook a significant challenge by bringing back its lime flavor after a nine-year hiatus. Beck Viola orchestrated an apology tour that began with a live press conference and continued across various platforms, including Twitter, Times Square billboards and a post listing every consumer who had complained. The campaign generated over 5 million streaming minutes on Twitch, a 1,000% increase in searches for Lime SKITTLES, 27 million media impressions, and double-digit sales growth. This campaign earned two Gold Cannes Lions awards.

Beck Viola’s commitment to making a big splash while keeping customers front-and-center cemented her place as one of the Top Women in Marketing 2023.

Read more about Beck Viola.

Mars is a member of Ragan’s Communications Leadership Council. Level up your communications – join today.

Abbie Griffith, Edelman managing director & US head of operations, Health

Abbie Griffith pioneers Black female leadership and helps people across the agency fulfill their own dreams of making it in the field.

In the last year, Griffith spearheaded the transition of Edelman’s U.S. Health sector away from working in siloed, centralized markets to a “One Edelman” approach, where teams pull in specialists and colleagues from across the country to deliver the best work possible. Under this model, Griffith served as a source and connector of more than 375 colleagues across the sector.

When preparing for the launch of new long-acting monoclonal antibody Evusheld, AstraZeneca engaged Edelman to develop a fully integrated, multimillion-dollar campaign to drive adoption and awareness of its importance in the fight again against COVID-19. The campaign, “Up The Antibodies,” was a multipronged effort involving celebrities, influencers, content and policymaker engagement. The face of the campaign was Academy Award-winning actor Jeff Bridges.

Griffith is also a founding member of GRIOT, Edelman’s employee resource group for Black employees, as well as a founding and steering committee member of the Edelman Global Culture Committee, which ensures the company’s core values are reflected in all client programs and employees’ daily interactions.

Her work as a connector and advocate have placed her firmly among the Top Women in Marketing.

Read more about Griffith.

Don’t miss your opportunity to be on this list next year. Enter today.

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Jason Blevins from the Colorado Sun tells me he was a ski bum that snuck in the back door to journalism, but anyone that knows this killer journo knows its instinct and grit that makes him a must-follow. After a long tenure at the Denver Post, Blevins took a leap of faith and struck out on his own to build what is now a non-profit publication with a team of great talent.

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For the third year, Ragan Communications and the Institute for Public Relations will partner for the Ragan Research Award. This year, undergraduate junior and senior students are invited to apply with a 250-word abstract on the topic of misinformation and its impact on Gen Z.

The chosen applicant will develop their idea into a 6-page research brief and receive a $1,500 stipend, their paper published on IPR’s website, a profile on PR Daily highlighting their work and an informational interview with Ragan Communications CEO Diane Schwartz. They’ll also be honored at IPR’s Distinguished Lecture Dinner in New York City this December.

“Combatting misinformation will take the brightest minds in the PR industry. That includes the youngest,” said Schwartz. “Their unique perspectives on how these threats impact their own peers will help all of us better protect the information ecosystem.”

Last year’s winner, Colorado State University PhD candidate Sera Choi, investigated response strategies after AI crises. You can read her full paper here.

Enter this year’s Ragan Research Award here. Entries are accepted through June 16.

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Emily Hanford is senior producer and correspondent for APM Reports. She’s the host of the hit podcast, “Sold a Story,” the second most shared show on Apple Podcasts in 2023 and Time Magazine top three podcasts of the year joins Lisa today for a conversation.

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Ragan’s Top Women in Communications Awards is one of our most prestigious programs, saluting the women who embody the past, present and future of the discipline; whose innovations have the power to shape workplaces and employee experience; and whose efforts reach across their organizations and far beyond.

Each year, we honor dozens of communicators, but only three join our Hall of Fame. The inductees into the 2024 Top Women in Communications Hall of Fame aren’t just professionals, but forces of influence that fundamentally uplift the way we interact with and uplift one another. Their extensive experience and unrivaled expertise set them apart as champions to be emulated.

This year, Ragan is honored to induct:

Susan Donlan

Chief Communications Officer at KeyCorp

Marian Salzman

Senior Vice President & Chief Corporate Citizenship Officer, U.S., at Philip Morris International

Kathy Krenger

former Chief Communications Officer at The Kraft Heinz Company

These leaders and the rest of the Top Women in Communications, Class of 2024, will be honored at a luncheon in New York City on Feb. 29, 2024. Read on to learn about the monumental impact they have made on communications and the world.

Susan Donlan: The calm in the storm

Over the course of her career, Susan Donlan’s influence and impact has blazed the trail for women in the banking industry, in which a vast majority of leadership and board roles are still held by men.Currently chief communications officer at KeyCorp, a financial services company with assets of approximately $189 billion and more than 17,000 employees, Donlan launched her career working with the government of Canada in research and international policy, as well as advising multiple ministers. She went on to serve in the Canada Revenue Agency and the Office of the Minister of Labor and Housing, laying the foundation of her communications career.

At T.D. Bank, Donlan used her ability to build rapport and relationships to lean further into corporate communications, mastering internal and external communications, executive communications, media relations and crisis communications while ascending through the ranks to the post of vice president in 10 years.

“I have always valued the ability to listen — actively listen,” Donlan told Ragan. “You learn so much when you listen to how people are saying things, what they are sharing with you and how they feel about it. It connects you with your audience and helps you understand them. That makes you a better communicator.”

In 2018, Donlan relocated to the United States to join KeyBank as chief communications officer in Cleveland, Ohio. Once there, Donlan made sweeping changes to the corporate communications team, including establishing a leadership team and affording senior members of her team with development and leadership opportunities. Since then, she has led the team through worldwide crises and historic challenges to the banking industry.

One challenge, of course, was the COVID-19 pandemic, which hit shortly after a CEO transition. Donlan developed a reputation for being the “calm in the storm,” steadily leading her team through the pandemic while ensuring all KeyBank stakeholders were supported. Her efforts included a comprehensive internal and external plan, consumer relief, small business and Paycheck Protection Program support and continued support in the community.

Then came the collapse of Silicon Valley Bank and Signature Bank in March 2023. The two largest bank failures since 2008 sent shockwaves through the industry, especially for regional institutions like KeyBank. Donlan mobilized the team with an action plan that supplied employees with essential information, ensuring that clients remained confident in KeyBank’s strength and stability. She also addressed numerous media inquiries and positioned CEO Chris Gorman as KeyBank’s voice in the public.

“I’ve learned how important it is to be the voice of calm within the chaos — even if I’m not feeling that calm on the inside,” Donlan said. “Experience has taught me to focus on how we move forward and out of the crisis instead of worrying about how we got there. There’s always time to reflect back and determine how to learn from a situation once the crisis passes, not from a blame perspective, but from the perspective of how we can do better.”

An active participant in KeyBank’s formal mentoring program, Donlan is involved in the Cleveland community, serving as a director on the Cleveland Museum of Natural History Board and as a member of the Cuyahoga County Public Library Foundation Board.

“The field has changed so much since I began my career,” she reflected to Ragan. “The day of prose memos is long gone — you need to be able to package your content in small, digestible pieces, focusing on what you really need the audience to know.  This can be a real challenge when you are dealing with complex information — the ability to synthesize complexity is a more important skill than ever for communicators.”

She advises other communicators to slow down and take time to appreciate where they are and what they’re working on. “I was always in such a hurry to get to the next thing, like I was running out of time,” she said. “Instead of focusing on the next opportunity or role, now I really try to enjoy all of the things I get to do and learn every day in my current role.”

Marian Salzman: Redefining the future

Marian Salzman’s career has always focused on the future — and she has consistently shaped that future. In the early 1990s, when the internet was still considered the domain of nerds, she founded the world’s first cybersecurity consultancy — holding online focus groups via her startup, American Dialogue, also known as Cyberdialogue.

It’s no exaggeration to call her a cultural icon: she helped introduce the word “metrosexuality” to the world in 2003, sparking a global media frenzy that ultimately resulted in “metrosexual” being named Word of the Year.

“People radar matters a lot,” Salzman told Ragan. “You can accomplish anything when you surround yourself with the best people, and when you work for and with people who are smarter than you are, and who share your commitment to great work, and good fun.”

And Salzman was a driving force behind #GivingTuesday, which encourages consumers to offset the gluttony of Black Friday and Cyber Monday by helping others and raising tens of billions of dollars for community programs.

In a PR career spanning three decades, Salzman has served as CEO of Havas PR North America and chair of the Havas Global PR Collective. In 2016 she moved to Philip Morris International (PMI) as senior vice president, global communications, to help the company deliver a smoke-free future.

Salzman guides PMI’s communications, media and other stakeholder engagement, forging productive alliances with NGOs, advocacy groups, policymakers and others. The end goal: making it easier for adult smokers to move away from cigarettes and toward the better science-based alternatives now available.

Using her global platform to combat misinformation, promote transparency and advance positive change, Salzman sparks conversations around important issues via her annual trends report, newsletter and PMI whitepapers — including “Hate Is in the Air,” a report that dissects the drivers of hate and challenges companies to contribute to solutions.

She says curiosity and energy are the most important skills for communicators. “If you aren’t in continuous learning mode, you will quickly be left behind.” She lives out that advice herself: Salzman told Ragan that she was taking remote courses in government at Johns Hopkins University when the pandemic began. “This engagement gave me a whole lot of brainfood at a time when socialization was largely screen-based. I developed considerable expertise by going back to school thirty-odd years after I had completed my formal education, and this made me a much better leader and professional. Studenting also knocked any arrogance I had right out of my system.”

As a commentator for a range of global and national media outlets, Salzman has been featured on the BBC, NBC News, Euronews, Sky News and Bloomberg Radio, as well as podcasts like Andrew Yang’s “Forward.” She also regularly serves as a keynote speaker or panelist at such venues as GWPR VOICE, IAA Creativity 4 Better Conference, University of Notre Dame’s Mendoza College of Business and more, and is the author or co-author of 18 books.

Her advice to rising communicators: “Go abroad frequently, work there feverishly, savor the friendships you made in the early days because at the end of a career, it is the experience collecting, the human relationships, that carry you forward and make you better and more able to face the challenges day-to-day. I also wish I had become addicted to Pilates earlier, had embraced casual dress sooner, and would have dreamed as big as life carried me. I always treasured the journey and picked bosses but never planned my career, so I wish I would have known how lucky I would be — that would have made it easier to relax more, to worry less, and to have confidence that I would never have to compromise ‘me’ to succeed in the world of ‘we.’”

Kathy Krenger: Iconic work for iconic brands

In 2021, as Kraft Heinz was navigating one of the most visible transformations of the decade, its CEO decided to rebuild the company’s communications team from the ground up. The person he selected to lead that team was Kathy Krenger, prompted by her stellar leadership as senior vice president of global communications at Hyatt Hotels Corporation, where she guided the hospitality brand through one of its most challenging periods amid pandemic lockdowns.

“I also watched as our entire industry collapsed in a matter of days,” Krenger said of her experience at Hyatt. “Even now, when I look back at how volatile those first few months were, I can hardly believe it was real. But the work we were doing then was vital, critical, even ground-breaking. People needed our communications. They needed the information we created to survive. And sometimes, the content we were developing was the only thing giving them hope. I know this sounds a little dramatic today, but in that instant it was true.”

Building upon that experience, Krenger joined Kraft Heinz as chief communications officer. Her task: Take what had been a small support function within the company and create a best-in-class global center of communications to serve as a strategic partner to the business.

Two major initiatives demonstrate Krenger’s work boosting Kraft Heinz’s reputation:

From 2022 to 2023, Krenger’s team increased annual corporate media coverage results by 265%. In addition, negative news coverage decreased to 9% (down from 31% in 2021), with 91% of media coverage positive to neutral. Kraft Heinz ranked No. 28 in the 2023 Axios Harris “100 Reputation Rankings,” moving up the list from 2022 (and not making the list at all in 2021).

And when employees reported feeling overwhelmed and disconnected from each other and their leaders. In response, Krenger’s communications team launched a new, mobile-enabled engagement platform, “The Vine,” to deliver timely and easily accessible information to the company’s 37,000 employees. To date, 97% of users have engaged on the platform, and a recent employee survey showed that 80% of respondents have greater trust in information coming from the company.

She told Ragan that an underrated quality for communicators to master is the ability to “read the room… and pivot the conversation based on someone’s preferences or need for clarity. It’s easy to forget that you may have spent the last two weeks focused on this topic, but your audience has not. They need time to absorb, ask questions and understand how this conversation or topic impacts them and if you are able to see their pause as an opportunity bring them along on the journey, be comforted by your understanding of all sides of the issue, you will have a partner and advocate rather than a detractor.”

She also touted the importance of writing skills. “Now more than ever, words matter,” she said. “Connected to words, I believe the ability to influence is a critical skill for communicators. Senior communicators will often find themselves being the one person in the room with a contrary position. Being able to explain your position without sounding like a dream killer is key.”

Thanks to Krenger’s efforts, the team today consists of 55 internal and external communication professionals across 15 countries. The team manages internal and external communications media relations, executive thought leadership, crisis and issues management, creative content generation and much more for the company.

“In an era where everything is about reputation management, and where there are pitfalls and opportunities at every turn, [Krenger] has elevated the communications function to be a go-to partner to guide company actions that span far beyond traditional communications practices,” says Alex Abraham, vice president, global corporate communications and reputation management at Kraft Heinz.

“Know yourself so you can believe in yourself,” Krenger advises. “I spent far too much time lamenting as to why I wasn’t the star of or the best at X, Y or Z. I wish I had really leaned into my strengths more, stopped worrying about other people and what they were doing and learned how to use my strengths as my superpower.”

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The Ragan and PR Daily teams are gearing up for our annual Social Media Conference at Disney World, this year held March 27-29, 2024, with a powerhouse lineup including social media leadersfrom Bloomberg, Eos, Intel, Hallmark, USPS, Activision Blizzard and many more. 

Also gracing the mainstage on the morning of March 29 is social media legend V Spehar, who has become a media empire of one via their social media persona “Under the Desk News.”  

They report on the latest news, social media updates and cultural trends while literally under their desk — hence the account name — but with journalistic standards that echo those across the most respected media outlets in the world (and are respected by those outlets). 

They will deliver a thought-provoking keynote address that examines their journey to more than 3 million followers on TikTok, and how their application of top-notch journalistic principlesled them to consult with U.S. presidents, report from the Senate floor and even speak before UNESCO. 

Spehar has a storied history of understanding the evolution of short-form video platforms , and how they have redefined the way audiences consume information, news and media.  

In this video, for instance, they examine a major development on TikTok: Universal Music Group pulled its music catalog from TikTok, which means millions of videos using those sounds are now muted. 

@underthedesknews

It also seems any video you used a UMG song in are now muted #music #tiktok #umg #trendingsound #technews #taylorswift #greenscreen

♬ Dance You Outta My Head – Cat Janice

They have spoken on the “Today” show, guest-hosted the Los Angeles Times TikTok account and earned a New York Commendation Award for their journalistic work on TikTok and their podcast as well as a Webby award. 

Join Ragan and PR Daily at our 2024 Social Media Conference at Disney World, March 27-29, 2024, to learn how social media’s future, scope and impact will continue to change the way information reaches billions of people around the world. 

Jess Zafarris is an author, content director, editor, journalist, social media engagement strategist and creator. Her 13 years of experience in this space have included such roles as the Director of Content at Ragan Communications, Audience Engagement Director at Adweek, and Content Strategist and Digital Content Director for Writer’s Digest and Script Mag. She moderated and emceed at events including Social Media Week and Brandweek, and presented at the Writer’s Digest Conference and State of Social. She is also the author of the etymology books “Words from Hell” and “Once Upon a Word” and an educational social media creator who speaks and creates entertaining content about word origins.

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The National Press Foundation is dedicated to investing in the future of young journalists and my guest today has made this organization a top priority.  Amos Snead is the chair of the NPF and also president of D.C. public affairs firm Adfero. Today, he’s a guest of the Friday Reporter.

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ACCESSWIRE and PR Daily partnered to find out how PR professionals are currently thinking about AI — whether they use it, what they want to apply it to, what they’re excited about and what they’re afraid might happen. The result is our latest report, “The Future of AI in PR.” 

The insights in this report can help guide the development of tools and the way they’re shared and implemented, both within organizations and the wider world.  

Here’s a look at some of the takeaways from the report. 

Of the more than 200 responses to the survey, 64% had not yet incorporated AI tools into their workstreams, while 36% had. We asked PR pros what they hope to use AI for in the future and where they can see it creating efficiencies. 

Seventy-one percenthope that AI will assist in content generation. This stat will likely come as no surprise given the ubiquity and rise of chatbots that can write copy in a flash and image-generation tools. The majority of respondents who are currently using AI said that they are using it for content generation, but they find that the work AI tools produce still needs a heavy edit. They hope that this will improve in the future so the tools can be used for, “social media post tweaking, generating basic surveys, creating talking points, help with FAQ documents, and helping to turn drafts into better content.” 

• 59% seek predictive analytics for PR planning. Conclusions around cost-benefit, budgeting and product launches may be more precise and comprehensive with mass data analysis. 

• 42% want to use AI for automated media sentiment analysis. Although many social listening tools use AI for this purpose, they can be pricey. In the future, developments in AI may enable organizations to bring this in-house. 

• 29% want AI to help maximize crisis management systems. Perhaps influenced by the past year, marked by brand backlash and social media platform upheaval, AI has the potential to more quickly analyze sentiment and develop frameworks and response plans. This priority may also have a content-generation angle: “If a company is going through a small media crisis, AI could be used to quickly create the content that is time sensitive to the crisis,” one respondent said. 

• 29% look forward to the use of more chatbots for customer engagement. Although this technology has been around for quite some time, chatbots have historically not been able to solve or meet all customer needs; more advanced conversational data emerging from new AI tools is poised to ultimately expand the capabilities of automated customer service and interaction. 

There’s far more to be found the report from Ragan and Accesswire, including PR pros’ concerns and fears — notably the “loss of personal touch in communication” — as well as their thoughts on challenges they are currently facing with the technology, factors they believe will lead to success, and their overall outlook on AI.  

One thing is certain: AI is part of the future of PR. “AI is going to be an integral part of the PR/Comms profession going forward,” one respondent said. “Practitioners who don’t adapt will be left behind.” 

Read on in the full report from PR Daily and ACCESSWIRE. 

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Yolanda Brignoni started her career as a journalist in Macon, Georgia, but quickly found that her willingness to help and advocate became her passion. Fast forward a few years to today, she’s VP External Affairs & Communications for the Elizabeth Glaser Pediatric AIDS Foundation.

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Patrick Wohl is a Washington, D.C. political professional and author of an insightful new book: “Down Ballot, How a Local Campaign Became a National Referendum on Abortion.”

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A new episode of The Friday Reporter podcast with the chairman and CEO of Stagwell, Inc.

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PR Daily is excited to announce that its 2024 Content Marketing Awards program is accepting entries. This annual awards program recognizes excellence in content marketing across a range of categories and industries.

The 2024 Content Marketing Awards program is open to organizations of all sizes, including agencies, corporations, nonprofits, and government organizations. Entries will be judged by a panel of industry experts based on creativity, originality and effectiveness in achieving the goals of the content marketing campaign.

“We invite content creators, innovators and strategists to showcase their exceptional work in the field of content marketing” said Brendan Gannon, senior marketing manager for Ragan’s and PR Daily’s Award program. “This prestigious awards program celebrates excellence, creativity and strategic brilliance in captivating audiences. We look forward to recognizing and honoring the outstanding achievements that continue to shape the future of content marketing.”

PR Daily will recognize all finalists — and announce category winners — at a special live event in June at the Yale Club in New York City. Winners will be announced on PR Daily’s website and social media channels.

Entries for the 2024 Content Marketing Awards program are now open and will close on February 16, 2024. Learn more and submit your entries here.

The program features dozens of categories, including:

• B2B Campaign
• Brand Awareness
• Branded Podcast
• Campaign of the Year
• Event
• Integrated Content Marketing Campaign
• Newsletter
• Publication
• Thought Leadership Campaign
• Use of Video

See a full list of categories here.

Previous winners in the awards program include Aflac, Allison+Partners, Conde Nast, JLL, Ketchum, KFC, Mars Petcare, Microsoft Story Labs, National Public Media, the National Fire Protection Association, Norwegian Cruise Line, UVA Health, The Weather Channel and more.

There is a late deadline on February 23, 2024, but additional fees apply to all entries received after Feb. 16.

Submissions from around the world are welcome, as long as they are submitted in English. Enter your work or submit entries on behalf of a client.

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